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Blog 2017-07-23T15:34:46+00:00
7Feb, 2018

The Bar is Already Set: Are You Above or Below?

By | February 7th, 2018|aB Blog|Comments Off on The Bar is Already Set: Are You Above or Below?

Decisions related to investments in marketing should be considered not only within best practices, but also in context of the bar that is often already set within the competitor landscape. Brands need to track and measure ongoing performance related to their key marketing metrics. They also need to go further and review their competitors’ outputs and brand standing – in comparison to their own and within the competitor ecosystem. Today, leading innovative companies project their investment in marketing to the world – it emanates from their website in the form [...]

6Dec, 2017

Holiday Marketing Strategies for B2B Businesses

By | December 6th, 2017|aB Blog|Comments Off on Holiday Marketing Strategies for B2B Businesses

Business owners in the retail sectors generally have an opportunity to shine in December as they prepare for the biggest sales of the year. But, in the business-to-business environment, it’s often difficult to produce yuletide cheer: Some sectors of the B2B world seem to shut [...]

30Nov, 2017

Ladies and Gentlemen: Own a Category

By | November 30th, 2017|aB Blog|Comments Off on Ladies and Gentlemen: Own a Category

Many leaders of disruptive and innovative companies are underestimating the potential of what marketing can do. They carry definitions based on an existing market dynamic. While experiencing growth and customer validation, sometimes companies underestimate how their own data and customer insights can reshape a category [...]

9Nov, 2017

PR is Pure Lead Gen

By | November 9th, 2017|aB Blog|Comments Off on PR is Pure Lead Gen

Complex, B2B sector marketers are building strategies based on data. Their job is to drive leads through a complex system, and to enhance the brand and its value to its revenue generating audiences. Marketing executives often love public relations, but they wonder if the investment [...]

3Nov, 2017

The Benefits of Social Selling

By | November 3rd, 2017|aB Blog, Thought Leadership|Comments Off on The Benefits of Social Selling

A good social selling strategy helps brands explain complex messages, build an ecosystem that engages customers and industry influencers, and amplify demand generation. It’s an effective way to grow lead generation. Getting in touch with prospective customers, and remaining on their radar, is a challenge. [...]

17Oct, 2017

Which social media channel is right for your brand?

By | October 17th, 2017|aB Blog|Comments Off on Which social media channel is right for your brand?

Social media is a powerful vehicle and it serves to connect customers, shareholders, employees, and prospective employees and customers. Which social media channel should you be using? Our guidance is that it’s better to do one or two well rather than spread so thin the [...]

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