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Blog 2018-02-23T21:10:33+00:00
4Apr, 2018

Realize Productivity Gains: Focus on Core Competencies

By | April 4th, 2018|aB Blog, Thought Leadership|Comments Off on Realize Productivity Gains: Focus on Core Competencies

A recent poll surveyed 1,650 European midmarket businesses and found that among their top five priorities was productivity improvement. TechAisle, a market research and industry analyst organization in its annual U.S. survey, found that improving workforce productivity is the number one challenge for midmarket firms in 2018. A Deloitte survey on midmarket technology identified that “productivity is one of the top priorities in business today.” Deloitte’s chief global economist adds, “In the long run, productivity gains are mostly generated through innovations in technology and in the way that businesses [...]

7Feb, 2018

The Bar is Already Set: Are You Above or Below?

By | February 7th, 2018|aB Blog|Comments Off on The Bar is Already Set: Are You Above or Below?

Decisions related to investments in marketing should be considered not only within best practices, but also in context of the bar that is often already set within the competitor landscape. Brands need to track and measure ongoing performance related to their key marketing metrics. They [...]

23Jan, 2018

Own a Category: A Powerful Way to Establish Brand Leadership

By | January 23rd, 2018|aB Blog, Thought Leadership|Comments Off on Own a Category: A Powerful Way to Establish Brand Leadership

A company’s sales, position in the marketplace and brand value are largely set by how well it differentiates itself in the market and can effectively demonstrate its unique, more efficient or effective differentiators. The ultimate objective, however, is to so thoroughly own a category [...]

8Jan, 2018

Real Media Metrics

By | January 8th, 2018|aB Blog|Comments Off on Real Media Metrics

Executive and marketing leaders know the importance of public relations and the credibility earned media generates. For some companies, the goals behind getting ink go well beyond brand building and visibility. They are focused on leveraging PR to own and define a category. (Check out [...]

19Dec, 2017

How to Look at Your Brand

By | December 19th, 2017|aB Blog|Comments Off on How to Look at Your Brand

History is littered with B2B companies failing to adapt quickly enough to changing markets, evolving revenue models and waning stakeholder attention spans. Often, lack of a salient brand strategy and the ability to address customer needs, emotions and the competitive landscape are to blame. The [...]

15Dec, 2017

Quantifying PR Lead Generation

By | December 15th, 2017|aB Blog, Thought Leadership|Comments Off on Quantifying PR Lead Generation

Public relations campaigns come in all shapes and sizes, and are built to serve a wide range of objectives. Core content can be restructured and reassembled to work in different ways and in different environments. That’s one of the strengths of PR: It offers tremendous [...]

14Dec, 2017

The benefits of a PR internship for non-PR majors

By | December 14th, 2017|aB Blog|Comments Off on The benefits of a PR internship for non-PR majors

I was initially nervous when I accepted my offer to be the fall 2017 intern for anthonyBarnum Public Relations. I had just graduated with my degree in public administration and hadn’t taken a single public relations course while in college. I had taken professional writing [...]

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