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Blog 2017-07-23T15:34:46+00:00
5Sep, 2017

Individual Thought Leadership in Social Media: Skyrocketing Complexity

By | September 5th, 2017|aB Blog|Comments Off on Individual Thought Leadership in Social Media: Skyrocketing Complexity

Business leaders know the value of a network, and so does marketing. While social media has been hyped as a sophisticated artery for disseminating owned thought leader content on behalf of top executives and experts at companies, most complex sector companies are barely tapping its vast potential. Why are social media marketing initiatives for B2B company leaders a massive challenge? The answer feels like time and effort internally, but the reality is that it is more of a resource issue. Time and effort implies that the individual thought leader should [...]

13Jul, 2017

Earned Media is Vision, not just Lead Gen

By | July 13th, 2017|aB Blog|Comments Off on Earned Media is Vision, not just Lead Gen

Corporate leaders often do not see public relations as part of the full, calculable technology-driven marketing cacophony. Because public relations was created in traditional media, some assume it is a less effective, less measurable or a less impactful vehicle. The reality is that public relations [...]

20Jun, 2017

What Reporters Want from PR: Relationship Building

By | June 20th, 2017|aB Blog|Comments Off on What Reporters Want from PR: Relationship Building

Recently, we wrote that one essential component of good public relations is having strong content about product and services available. Equally important, is cultivating strong relationships with reporters and editors. How corporate messages are personally delivered to media organizations, and the strength of the relationships [...]

12Jun, 2017

anthonyBarnum Sponsors Marcum’s MicroCap Conference in New York City

By | June 12th, 2017|aB Blog|Comments Off on anthonyBarnum Sponsors Marcum’s MicroCap Conference in New York City

anthonyBarnum is excited to be sponsoring the 2017 Marcum MicroCap Conference in New York City June 15 – 16. Why this event? anthonyBarnum has extensive experience and a unique methodology for high-growth companies in the mid-market. We specialize in collaborating with the executive and marketing [...]

6Jun, 2017

Experts are Needed

By | June 6th, 2017|aB Blog|Comments Off on Experts are Needed

Business continues to move forward as administrations change, policies shift, regulations transform and breakthroughs in science, research and engineering steadily reshape industries. News that is informative and helps business make decisions requires more than a headline — it takes experts. Being positioned as an expert [...]

18May, 2017

What Reporters Want from PR: Strong Content

By | May 18th, 2017|aB Blog|Comments Off on What Reporters Want from PR: Strong Content

Public relations is of inestimable use to reporters and editors, when done well. Smartly developed content and focused public relations initiatives add value, connect reporters with meaningful resources, and provide focus and context to reporters — from the value proposition of a single product to [...]

3May, 2017

Three PR Strategies You Might Not Have Considered

By | May 3rd, 2017|aB Blog|Comments Off on Three PR Strategies You Might Not Have Considered

All of marketing, of course, is designed to impact key facets of business. PR, however, can be especially powerful when well-executed – given the greater level of credibility attributed to media placements, and its capability to reach very targeted and meaningful audiences. Business leaders often [...]

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