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Blog 2017-07-23T15:34:46+00:00
9Nov, 2017

PR is Pure Lead Gen

By | November 9th, 2017|aB Blog|Comments Off on PR is Pure Lead Gen

Complex, B2B sector marketers are building strategies based on data. Their job is to drive leads through a complex system, and to enhance the brand and its value to its revenue generating audiences. Marketing executives often love public relations, but they wonder if the investment can deliver ROI that is calculatable. In July, I published the blog, Earned Media is Vision, not just Lead Gen, but it still remains a powerful force for lead gen. Marketers need more than one tactic – or more than one or two nets to [...]

12Sep, 2017

Business Objectives Drive Marketing

By | September 12th, 2017|aB Blog, Thought Leadership|Comments Off on Business Objectives Drive Marketing

A characteristic that defines most anthonyBarnum engagements is that they tend to be closely aligned with senior management vision, constructed with a ‘big picture’ view in mind of the client’s overall strategy and assessed by metrics that flow directly from core business objectives. Some mid-market [...]

5Sep, 2017

Individual Thought Leadership in Social Media: Skyrocketing Complexity

By | September 5th, 2017|aB Blog|Comments Off on Individual Thought Leadership in Social Media: Skyrocketing Complexity

Business leaders know the value of a network, and so does marketing. While social media has been hyped as a sophisticated artery for disseminating owned thought leader content on behalf of top executives and experts at companies, most complex sector companies are barely tapping its [...]

31Aug, 2017

5 Tips to Help You Make the Most of Your PR Internship

By | August 31st, 2017|aB Blog|Comments Off on 5 Tips to Help You Make the Most of Your PR Internship

I remember first driving up to the anthonyBarnum offices in early June, nervous, but excited to see all that the firm had in store for me. I had just graduated from Indiana University a few weeks prior, and starting this internship was my first step [...]

23Aug, 2017

Want success in PR? These 3 things will get you there.

By | August 23rd, 2017|aB Blog|Comments Off on Want success in PR? These 3 things will get you there.

Picture this: You’ve walked into a business meeting, but there was no door at the entryway. There were only three chairs, instead of the five needed to seat everyone at the conference table. What’s the point of having a meeting, if it isn’t going to [...]

8Aug, 2017

Marketers Make Mistakes

By | August 8th, 2017|aB Blog|Comments Off on Marketers Make Mistakes

Marketing executives know they are accountable to a high bar of performance. They also know that they’ve got to be creative, as well as metrics-driven, to breakthrough. What if there is no ROI on an investment? What if the audience was wrong and the offering [...]

26Jul, 2017

The Case for an Unbranded Public Relations Campaign

By | July 26th, 2017|aB Blog|Comments Off on The Case for an Unbranded Public Relations Campaign

Features that generally come to mind when businesses think of a PR campaign are branding, product recognition and media experts. However, a focus on true public awareness is increasingly of value to a greater number of innovators with unbranded earned media and social media. Yes, [...]

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