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Blog 2017-05-19T23:03:24+00:00
3May, 2017

Three PR Strategies You Might Not Have Considered

By | May 3rd, 2017|aB Blog|Comments Off on Three PR Strategies You Might Not Have Considered

All of marketing, of course, is designed to impact key facets of business. PR, however, can be especially powerful when well-executed – given the greater level of credibility attributed to media placements, and its capability to reach very targeted and meaningful audiences. Business leaders often don’t automatically know all the ways PR can deliver on important business strategies. Often, executives think of PR as a way to announce news, more so than impact key facets of their business. By thinking of PR as largely news-oriented, leaders are leaving important strategies on the table. PR is leveraged by organizations to accomplish a host of goals that support underlying business initiatives well-beyond the realm of news or even traditional thought leadership. Below [...]

7Feb, 2017

Social media is thought leadership, or it’s a waste of time

By | February 7th, 2017|aB Blog|Comments Off on Social media is thought leadership, or it’s a waste of time

I’m a PR expert, but in speaking with CEOs and marketing executives I always spend significant time on the topic of social media. I find there are great discrepancies in understanding related to social media – the time it requires, the mix of content, the [...]

11Jan, 2017

Happy New Year: Marketing is boring, thought leadership isn’t

By | January 11th, 2017|aB Blog|Comments Off on Happy New Year: Marketing is boring, thought leadership isn’t

To kick-off the New Year, we are releasing an ePaper on the topic of thought leadership. We write extensively on the subject, and for good reason, it’s a big topic. Thought leadership is the most sophisticated, advanced and distinguished form of marketing communications—and the payoff [...]

13Dec, 2016

Key Steps in Thought Leadership

By | December 13th, 2016|aB Blog|Comments Off on Key Steps in Thought Leadership

A good thought leadership message creates a new context or lens through which investors, stakeholders, and customers can perceive a company, its brand, its products or services, and an entire market. It needs careful planning. Thought leadership campaigns also need solid organizational support, and carefully [...]

30Nov, 2016

PR-Specific Mobile Apps

By | November 30th, 2016|aB Blog|Comments Off on PR-Specific Mobile Apps

When it comes to mobile apps, public relations practitioners should consider two separate issues: First: Are there mobile apps that can help me do my PR work better?  And second: Should clients use apps as a way to market themselves and get their message out? [...]

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