Objectives Map Methodology
Public Relations execution-driven by business objectives

anthonyBarnum has redefined how to program, manage and measure the impact of public relations.

anthonyBarnum captures and analyzes business goals, marketing objectives, content assets, audiences and media environments to create a succinct dashboard Objectives Map with relevant metrics and defined resource allocation. The dashboard serves as a way to track campaigns and monitor results.

Objectives Map

Our Objectives Map is designed to maximize the value, precision and velocity of clients’ total visibility.