ePaper: Understanding PR Metrics

Understanding PR Metrics

Any good public relations campaign should have a set of goals defined upfront. Every media engagement is an opportunity to achieve all sorts of potentially positive results, and it’s critical to track and prove results. Our ePaper walks you through PR metrics and how to measure them to drive success in your marketing organization.

ePaper: Owned Media - Establishing a Content Ecosystem

Owned Media

Thought leadership drives customer interest, builds industry stature, grows revenue, and gives brands strength and value. Where brands display and exemplify their thought leadership is in owned media. Our ePaper explores the unique set of communication skills required to build, message and market it.

Own a Category

A company’s sales, position in the marketplace and brand value are largely set by how well it differentiates itself in the market and can effectively demonstrate its unique, more efficient or effective differentiators in opposition to its competitors. Learn how to own your category in our ePaper.


PR in 2021: Tactics to Stay Ahead of Your Competition

How can marketing executives approach public relations for the greatest ROI and impact in 2021?

Out-PR’ing the Competition in New Times

How to systematically engineer your PR efforts to surpass your competition’s market presence.

Launching Products Through Public Relations

How to introduce new products & solutions through PR to drive growth in the new-new normal.


Transformative Software
Campaign Snapshot

Healthcare Technology
Campaign Snapshot

Logistics & Transportation Software Campaign Snapshot

Compliance Platform
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Talent & Workforce Software
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Education and Learning Tech Campaign Snapshot

A few of the brands who trust aB to establish category ownership:

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