Marketers: Get to the Next Level
High growth companies poised to own a category deploy advanced strategies to target their markets. Marketers leading the effort often sculpt advanced thought leadership and deploy it across tactical channels – demand generation, social media and PR. They frequently juggle numerous concepts, well-architected content and marketing technology platforms to orchestrate it all. With the pipeline delivering results, what are the next levels for marketers to consider? PR is a great conduit of advancement and a way to take pre-existing thought leadership to the next level of return. Here are a few [...]
Developing a B2B Strategy that Gets Results
Business-to-business companies have long been under the illusion that social media isn’t serious enough to effectively communicate their complex, multifaceted brand messaging. This may have been true when social media was in its infancy and the only users were tech-savvy twenty-somethings. However, in the [...]
Get Faster ROI from PR
Marketing executives are racing to establish their companies at the forefront of their industry segments, carving out a category-grabbing position to systematically generate and convert demand. To expediate returns with a new, sophisticated and results-oriented PR team, marketers can and should prepare. By providing insightful [...]
Four Social Media Advertising Tactics for B2B Marketers
Social media has become an essential component of most B2B marketing strategies. In fact, the average B2B company is on six social media networks, and 80 percent of B2B marketers have a social media strategy, according to the 2017 B2B Content Marketing Benchmarks, Budgets, and Trends—North [...]
Six Steps to Take After Getting a Cover Story
When a company receives a media placement in a tier-1 publication, it calls for a team celebration! Everybody is thrilled with the piece, its reach and relevancy. But, how should the marketing and sales teams use the story to fulfill the company’s primary objectives - closing business [...]
How to Establish and Maintain Positive Media Relationships—and Why it’s Important
Audiences perceive organic media coverage, often referred to as earned media, as the most authentic form of marketing and one of the most trusted, influential sources of information. In today’s digital landscape, audiences are inundated with content, making it more difficult for businesses, especially those [...]
Four Tips for Setting Social Media KPIs in Complex B2B Companies
Implementing a social media strategy and establishing regular posting cadence is an excellent way to grow followers and engage with a company’s target audience. However, it’s impossible to know the actual impact of social media marketing efforts without first stopping to examine the metrics driving a [...]