Navigate the Noise: Thought Leadership in Tumultuous Times
Many of us have spent the last several weeks intensely following the news—shifting priorities of regulatory bodies, new policy focuses, new funding priorities, disruptions to supply chain dynamics, and seismically advancing technologies. These moments of change often create unique opportunities to carve out thought leadership for tech leaders to provide context, insights, and important, practical perspectives. On the frontlines of the news environment, we often work with technology company leaders to finesse out a response as it intersects with their solution. Every company and platform has different approaches and personalities [...]
What NOT to do in PR 2025
Tech marketers are racing to win over target markets with their solutions. In this time of hyper-innovation and technology adoption, marketers have a renewed focus on igniting their marketing strategies to drive growth. Content marketing, events, SEO, and PR are all in the mix. Marketing [...]
PR Must-Dos for 2025
2025 is poised to be a year with momentum. Fundings and mergers and acquisitions are slated to increase while new technological advancements are taking hold and offering new levels of efficiency across sectors. Many tech companies are positioning to carve out market share as they [...]
A Dozen of Our Team’s Favorite Thought Leadership Opps from 2024
Thought leadership remains the cornerstone of anthonyBarnum’s strategic process – a true differentiator. We thrive on helping our tech and healthcare clients build credibility and trust and engage with the audiences that matter most. This shone through in 2024, as we placed and penned a [...]
Now, Marketers, Get to Work!
Well, yes, the election has come and gone. While it may be difficult to find common ground in American politics, we can all agree we are grateful the texts and emails have ended. The news cycle will soon begin its transition as the business media [...]
How to launch a high ROI PR campaign
Tech marketing executives need their programs to produce rapid ROI that drives their objectives, including market differentiation, top-of-funnel leads, and brand awareness that generates interest from partners and strategic allies. There is a lot at stake. Valuable time can be wasted if the program is [...]
How anthonyBarnum Predicts PR Outcomes
Strategic campaign prediction Marketing executives expect PR to deliver tangible outcomes. A well-executed campaign feeds top-of-funnel outcomes by driving organic traffic, defines differentiation to persona audiences, and positions higher valuations through category ownership. Yet, many marketers have had mixed results, with little clarity on when [...]