Blog2021-05-27T11:41:54-05:00
24Aug, 2021

Make the Most out of Major Press Releases

By |August 24th, 2021|aB Blog, Public Relations|Comments Off on Make the Most out of Major Press Releases

High-growth innovation companies often have seismic news they are seeking to get out to their target markets. Strategic acquisitions, significant funding rounds, and product breakthroughs are some examples of key news that can lead to significant coverage. And it seems so easy – hire a PR firm, get a release written, and get it out the door. While it's possible to turn around a press release draft very quickly, there are important best practices to follow that will maximize your press release’s results. These are the top five things we’re [...]

29Jul, 2021

Forget PR as Storytelling. Be a Newsworthy, Innovation-focused Thought Leader

By |July 29th, 2021|aB Blog|Comments Off on Forget PR as Storytelling. Be a Newsworthy, Innovation-focused Thought Leader

I am not a big fan of PR being referred to as "storytelling" – Does an innovation company transforming an entire market or process with advanced technology need a story told?  Innovation and platform companies are seeking to create meaningful, impactful PR campaigns through category-defining [...]

25Jun, 2021

4 PR Strategies to Leverage Post-Pandemic

By |June 25th, 2021|aB Blog, Blog, Public Relations, Thought Leadership|Comments Off on 4 PR Strategies to Leverage Post-Pandemic

There is no way to hit rewind. The pandemic has waned, but its impact is scattered across industries and technology. We saw accelerations in the adoption of technology, such as virtual collaboration, e-commerce, and e-learning. We saw healthcare technology advance as providers look to rebound [...]

6May, 2021

Share of Voice Measurement Offers Marketers a Map

By |May 6th, 2021|aB Blog, Public Relations, Thought Leadership|Comments Off on Share of Voice Measurement Offers Marketers a Map

Part 2 of our Share of Voice Series. Read Part 1 here. Public relations experts could measure PR back in the day, but – as we discussed in Part 1 of our SOV series – it wasn’t the most efficient process. As the internet became [...]

6Apr, 2021

Measuring PR: Old School versus Share of Voice

By |April 6th, 2021|aB Blog, Public Relations, Thought Leadership|Comments Off on Measuring PR: Old School versus Share of Voice

Share of Voice Part 1 All marketing efforts must be measured for their return and support of a company’s business objectives. Share of Voice (SOV) reporting is increasingly important to marketing executives, particularly in high growth innovation companies seeking to create or take over categories. [...]

27Jan, 2021

PR for SEO – aB’s Top 3 Tips

By |January 27th, 2021|aB Blog, Public Relations|Comments Off on PR for SEO – aB’s Top 3 Tips

Innovation companies are focused on reshaping their target markets. To do so, they must first define the intersection of their differentiated solution and their markets’ pain points. There are a variety of ways in which data marketing executives do this: Content of all kinds, webinars, [...]

14Jan, 2021

PR for 2021 – Five Things You Need to Know

By |January 14th, 2021|aB Blog, Public Relations, Thought Leadership|Comments Off on PR for 2021 – Five Things You Need to Know

It is probably fair to say that we are all welcoming the turn of a new year. Executives had to rapidly transform to support their markets during the pandemic. Q1 2020 plans were quickly scrapped to make way for a new map forward. anthonyBarnum saw [...]

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