Blog2021-05-27T11:41:54-05:00
28Apr, 2021

Share of Voice Measurement Offers Marketers a Map

By |April 28th, 2021|aB Blog, Public Relations, Thought Leadership|Comments Off on Share of Voice Measurement Offers Marketers a Map

Part 2 of our Share of Voice Series. Read Part 1 here. Public relations experts could measure PR back in the day, but – as we discussed in Part 1 of our SOV series – it wasn’t the most efficient process. As the internet became the source for news, and complex subject matters could be easily searched, earned media placements became increasingly valuable to marketers’ goals. With the advent of Share of Voice reporting, marketing executives have an exceptional tool for not just measuring PR, but establishing a baseline, engineering [...]

6Apr, 2021

Measuring PR: Old School versus Share of Voice

By |April 6th, 2021|aB Blog, Public Relations, Thought Leadership|Comments Off on Measuring PR: Old School versus Share of Voice

Share of Voice Part 1 All marketing efforts must be measured for their return and support of a company’s business objectives. Share of Voice (SOV) reporting is increasingly important to marketing executives, particularly in high growth innovation companies seeking to create or take over categories. [...]

27Jan, 2021

PR for SEO – aB’s Top 3 Tips

By |January 27th, 2021|aB Blog, Public Relations|Comments Off on PR for SEO – aB’s Top 3 Tips

Innovation companies are focused on reshaping their target markets. To do so, they must first define the intersection of their differentiated solution and their markets’ pain points. There are a variety of ways in which data marketing executives do this: Content of all kinds, webinars, [...]

14Jan, 2021

PR for 2021 – Five Things You Need to Know

By |January 14th, 2021|aB Blog, Public Relations, Thought Leadership|Comments Off on PR for 2021 – Five Things You Need to Know

It is probably fair to say that we are all welcoming the turn of a new year. Executives had to rapidly transform to support their markets during the pandemic. Q1 2020 plans were quickly scrapped to make way for a new map forward. anthonyBarnum saw [...]

8Oct, 2020

There is Room in the Media for Your Innovation…Even Now

By |October 8th, 2020|aB Blog|Comments Off on There is Room in the Media for Your Innovation…Even Now

Can you even hear the sound of your own thoughts? It is a noisy news cycle – and one that is filled with drama as we head toward the general election. Partisan tides are now colliding at full force. Yet, beneath the amped-up rhetoric, another [...]

20Aug, 2020

PR: Get Back to the Future

By |August 20th, 2020|aB Blog|Comments Off on PR: Get Back to the Future

With COVID-19, all businesses felt levels of disruption. Innovation companies were forced to make rapid-fire, adaptive changes and shifts to respond to the new state of normal and unknowns. Data marketers at innovation companies planned and pivoted as conferences, customer events and in-person deal closes [...]

25Jun, 2020

We’re at the Beginning of the Next: What’s Your Thought Leadership Strategy?

By |June 25th, 2020|aB Blog|Comments Off on We’re at the Beginning of the Next: What’s Your Thought Leadership Strategy?

States across the country have reopened. The mood is cautious, but business and economic recovery are underway. Market dynamics have changed for many industries – sometimes several times over in the course of the pandemic. As we turn the corner on the bottom half of [...]

Get Connected

Enter email for firm updates

Categories

Request a Briefing

Need a breakthrough PR strategy and metrics-driven execution?
Contact us to learn more.

    Go to Top