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Blog2018-05-17T14:25:09-05:00
19Sep, 2019

Structuring PR for Market Transformation

By |September 19th, 2019|aB Blog|Comments Off on Structuring PR for Market Transformation

anthonyBarnum works with technology companies transforming the world, from how we optimize outcomes in health care to how and what we drive or how we harness a new era of distributed energy. Radical transformations can have glitches and stalls related to counterproductive regulations, more complex adoption requirements or technologies that rely on the advancement of other technologies. Transformations also slow when buyers don’t understand the value of the technology and its corresponding ROI. Additionally, sometimes the ROI can be significant but requires operational, infrastructure or other shifts that create complexity [...]

22Aug, 2019

Craft Your Case Studies with Media Interest in Mind

By |August 22nd, 2019|aB Blog|Comments Off on Craft Your Case Studies with Media Interest in Mind

Publishing case studies is a staple in content marketing for B2B companies. They serve as detailed yet comprehensible analyses of important projects – proof that a company can successfully identify pressing pain points in its industry, implement innovative solutions and bring to fruition a desirable [...]

15Aug, 2019

Ultra-Disruptive Tech Needs Authentic Market Messages

By |August 15th, 2019|aB Blog|Comments Off on Ultra-Disruptive Tech Needs Authentic Market Messages

Marketers of innovative companies are in a unique balancing act of highlighting the value of their technology to their target market, while also making it digestible and relevant. They are faced with conveying the current, future and potential impact all at once to illustrate value. [...]

8Aug, 2019

Risk vs. Reward: How Marketers Should Evaluate Their Next Campaign

By |August 8th, 2019|aB Blog|Comments Off on Risk vs. Reward: How Marketers Should Evaluate Their Next Campaign

The reality is every robust marketing strategy has facets that fall flat at one time or another. PR can offer big rewards, but also has its risks, if done well. One of the main goals B2B marketing executives are tasked with is to engage target [...]

25Jul, 2019

PR for Talent – Attraction and Retention

By |July 25th, 2019|aB Blog|Comments Off on PR for Talent – Attraction and Retention

PR has numerous X factors of value. We often evangelize the value of PR in terms of lead generation or as part of a marketing ecosystem, but some outcomes are frequently overlooked. Data marketers analyzing how they’re going to move their revenue streams forward are [...]

18Jul, 2019

3 Reasons to Prioritize Earned Media

By |July 18th, 2019|aB Blog|Comments Off on 3 Reasons to Prioritize Earned Media

Over the last decade, marketing tech has drastically shifted the communication strategies of businesses. According to the 2019 Global Communication Report conducted by the USC Center for Public Relations, more than 70% of U.S. CEOs surveyed named shared and owned media as the most valuable communication [...]

11Jul, 2019

Assumptions and Realities: What can Marketers Predict about their PR Campaigns?

By |July 11th, 2019|aB Blog|Comments Off on Assumptions and Realities: What can Marketers Predict about their PR Campaigns?

Marketing executives assume that earned media via PR has a lower ROI or is less quantifiable toward lead generation outcomes in comparison to other approaches. These assumptions are not unfounded, as methods, definitions of outcome values, pricing and structural approaches can vary widely across PR [...]

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