Measuring PR: Old School versus Share of Voice
Share of Voice Part 1 All marketing efforts must be measured for their return and support of a company’s business objectives. Share of Voice (SOV) reporting is increasingly important to marketing executives, particularly in high growth innovation companies seeking to create or take over categories. SOVs are far more sophisticated than techniques of the past, though they still require a fair amount of interpretation. In a multipart series, we will explore what SOVs offer marketers in the context of measuring PR and how to use them to create a category [...]
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It is probably fair to say that we are all welcoming the turn of a new year. Executives had to rapidly transform to support their markets during the pandemic. Q1 2020 plans were quickly scrapped to make way for a new map forward. anthonyBarnum saw [...]
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