Blog2021-05-27T11:41:54-05:00
16Nov, 2021

2022 is Coming – Game the Holidays with Our Top 3 PR Tips for Q4

By |November 16th, 2021|aB Blog|Comments Off on 2022 is Coming – Game the Holidays with Our Top 3 PR Tips for Q4

The holidays are a busy time, but there are ways marketers can leverage the ebbs and flows of the season to maximize the reach of their message. If you are seeking to get a jump on the new year, the latter half of the fourth quarter is by no means just merry and bright. It’s a strategically important window that can position for optimal momentum in Q1. For anthonyBarnum, we often see programs take flight amid the holiday season. Here are some of the priorities taking shape from forward-looking tech [...]

29Sep, 2021

Q4 2021 is Great for Thought Leaders in B2B Innovation: Here’s Why

By |September 29th, 2021|aB Blog, Public Relations, Thought Leadership|Comments Off on Q4 2021 is Great for Thought Leaders in B2B Innovation: Here’s Why

Summer is fading into fall and the final quarter of the year is just around the corner. Innovation companies are ramping up on all marketing cylinders to close out the year. As they do so, they also have an eye toward how to lay the [...]

24Aug, 2021

Make the Most out of Major Press Releases

By |August 24th, 2021|aB Blog, Public Relations|Comments Off on Make the Most out of Major Press Releases

High-growth innovation companies often have seismic news they are seeking to get out to their target markets. Strategic acquisitions, significant funding rounds, and product breakthroughs are some examples of key news that can lead to significant coverage. And it seems so easy – hire a [...]

29Jul, 2021

Forget PR as Storytelling. Be a Newsworthy, Innovation-focused Thought Leader

By |July 29th, 2021|aB Blog|Comments Off on Forget PR as Storytelling. Be a Newsworthy, Innovation-focused Thought Leader

I am not a big fan of PR being referred to as "storytelling" – Does an innovation company transforming an entire market or process with advanced technology need a story told?  Innovation and platform companies are seeking to create meaningful, impactful PR campaigns through category-defining [...]

25Jun, 2021

4 PR Strategies to Leverage Post-Pandemic

By |June 25th, 2021|aB Blog, Blog, Public Relations, Thought Leadership|Comments Off on 4 PR Strategies to Leverage Post-Pandemic

There is no way to hit rewind. The pandemic has waned, but its impact is scattered across industries and technology. We saw accelerations in the adoption of technology, such as virtual collaboration, e-commerce, and e-learning. We saw healthcare technology advance as providers look to rebound [...]

6May, 2021

Share of Voice Measurement Offers Marketers a Map

By |May 6th, 2021|aB Blog, Public Relations, Thought Leadership|Comments Off on Share of Voice Measurement Offers Marketers a Map

Part 2 of our Share of Voice Series. Read Part 1 here. Public relations experts could measure PR back in the day, but – as we discussed in Part 1 of our SOV series – it wasn’t the most efficient process. As the internet became [...]

6Apr, 2021

Measuring PR: Old School versus Share of Voice

By |April 6th, 2021|aB Blog, Public Relations, Thought Leadership|Comments Off on Measuring PR: Old School versus Share of Voice

Share of Voice Part 1 All marketing efforts must be measured for their return and support of a company’s business objectives. Share of Voice (SOV) reporting is increasingly important to marketing executives, particularly in high growth innovation companies seeking to create or take over categories. [...]

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