30-Day AI Product Launch PR Checklist
AI launch timelines are shrinking, but strong PR strategy still matters. As a follow-up to our recent blog, “The New AI Launch Playbook: PR Strategies for Compressed Timelines,” we created a 30-day checklist to help companies focus their launch efforts when time is limited. The framework breaks down the core PR priorities across positioning, content development, media outreach, and post-launch amplification. The companies that succeed in compressed AI launches are not simply moving faster. They are communicating with more precision, supporting claims with proof points, and sustaining market education beyond [...]
The New AI Launch Playbook: PR Strategies for Compressed Timelines
PR is pivotal to a successful AI launch. Media placements build third-party credibility, fuel GEO search visibility, and communicate key messages and differentiation to decision-making and market-shaping audiences. Momentum matters. Yet launch timelines are compressing as companies race to establish leadership positions and claim first-mover [...]
PR in 2026 to Build Credibility – not Empty Visibility
AI has to prove out its merit from the hype and buzz of 2025. Agentic AI and other advancing technologies must deliver tangible ROI on their transformational capabilities. Empty press releases and surface-level thought leadership won’t convince B2B tech buyers, nor will they convince increasingly [...]
In PR – Deep Insights and Long Form Content Wins
From social media memory to clickbait headlines and two-second copy from AI—it’s an endless stream of snapshot media and noise. A recent Harvard Business Review study found that AI usage is causing “brain fry” and adding stress on workers. Studies show plateauing and declines in [...]
2026 Tech PR: Intensity, Insight, and Category Control
2026 is shaping up to be a year of accelerated momentum for the technology sector. AI investment continues to surge, capital markets are reopening, and mergers and acquisitions are expected to rise as companies race to scale platforms, acquire talent, and differentiate in increasingly crowded [...]
PR in 2026: The Scalable Growth Lever for Tech Marketers
A New Era of PR Strategy for 2026 The 2026 tech economy is projected to exceed $6 trillion in worldwide IT spending, fueled by massive investments in AI infrastructure, software, and services. For tech marketers, this represents intense competition and unprecedented opportunity. To lead, marketing [...]
AI Search & Media Relevance: Why Earned Media Is the New SEO
The rules of digital visibility are changing at an accelerated pace. Traditional SEO tactics—once centered on keywords, backlinks, and website optimization—are losing ground to the new frontier: AI-driven summary search. Instead of presenting a list of links, AI systems deliver synthesized answers that pull heavily [...]