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Blog2022-11-04T13:04:57-05:00
1Nov, 2022

How To Announce Your Funding

By |November 1st, 2022|aB Blog, Blog, Public Relations, Thought Leadership|Comments Off on How To Announce Your Funding

How To Announce Your Funding So it’s a big funding event – Here’s how to announce it  anthonyBarnum has been working with venture capital and private equity funded innovation companies for more than a decade. As a result, we’ve led efforts to announce countless funding events—from seed rounds up to mega PE buy-outs, and everything in between. There are methods and strategies to maximize the outcomes of releases that make a difference in the final outcomes, and key facets to keep in mind.  Here are our top recommendations for approaching [...]

6Oct, 2022

Create a Category via PR: The Signs Before the KPIs – Part Three

By |October 6th, 2022|aB Blog, Blog, Public Relations, Thought Leadership|Comments Off on Create a Category via PR: The Signs Before the KPIs – Part Three

Create a Category via PR: The Signs Before the KPIs - Part Three Nothing is more important in a PR campaign than for it to deliver impactful and valuable earned media placements that articulate the platform’s differentiation in a way that connects with target audiences. [...]

28Sep, 2022

Create a Category via PR – Part Two

By |September 28th, 2022|aB Blog, Blog, Public Relations, Thought Leadership|Comments Off on Create a Category via PR – Part Two

Marketers understand how to drive results with engaging content, strong technology platforms, and quality execution. They are going to define their markets, test messages, craft pipeline-building sequences of content, and gauge response rates. It’s an agile orchestration based on best practices, experience, and experimentation to [...]

9Sep, 2022

Create a Category via PR – Part One

By |September 9th, 2022|aB Blog, Blog, Public Relations, Thought Leadership|Comments Off on Create a Category via PR – Part One

I’ve been either a part of a category campaign or driving one as a strategist for 25 years. Let me tell you this - if you are an innovation and category-busting company it is 100% achievable to own a category within a year, and sometimes [...]

1Aug, 2022

Advanced B2B Tech Poised to Move Markets – PR Approaches Can Help

By |August 1st, 2022|aB Blog, Blog, Public Relations, Thought Leadership|Comments Off on Advanced B2B Tech Poised to Move Markets – PR Approaches Can Help

In the last several weeks, we’ve seen turbulence across the economy and within the tech sector. The high-fliers of the pandemic have implemented hiring freezes, stock prices have slid, and profits are down. From entertainment and e-commerce to the gig economy, adoption has accelerated and [...]

23May, 2022

Health Care PR: Key Approaches for Higher ROI

By |May 23rd, 2022|aB Blog, Blog, Public Relations, Thought Leadership|Comments Off on Health Care PR: Key Approaches for Higher ROI

A vision for advanced health care – with patient-centered and near instantaneous delivery of care – is a feature of many sci-fi movies. With vast inefficiencies and skyrocketing costs, along with the deepening strain of health care workforce shortages, providers and payers are turning to [...]

4May, 2022

The Media is in Chaos – B2B Innovation Marketers Can Make Key Moves

By |May 4th, 2022|aB Blog, Thought Leadership|Comments Off on The Media is in Chaos – B2B Innovation Marketers Can Make Key Moves

From the acquisitions of news outlets to the intense retractions and resets that came with the pandemic, and bitter disputes we’ve witnessed on social media, it’s been a chaotic time across both traditional and social media. Wild swings in ratings have taken place in fewer [...]

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