PR + AEO: Building Authority for AI Search
In July, I wrote about the growing role of public relations in AI search. The premise was straightforward. As more buyers use AI to research technology companies, earned media and other credible third-party signals help AI systems understand who a company is, what it does, and why it matters. That shift has marketers asking how they can intentionally build a PR program for this new discovery environment. The answer isn't to abandon traditional PR or SEO. It's to connect PR with Answer Engine Optimization (AEO) to build the authority, credibility, [...]
PR in the Era of AI Search
As AI increasingly becomes the first stop for B2B research, many technology marketing executives are seeing a shift in how buyers discover companies. Traditional organic search traffic is declining as users turn to AI search experiences for direct answers instead of clicking through to [...]
The AI Launch Isn’t the Story—Market Education Is
In 2026, we are well past the days when AI launches automatically generated awareness and differentiation. Growth-stage technology companies backed by investors have to do more than announce their products. They have to build category narratives with meaning, substance, and measurable outcomes that educate their [...]
30-Day AI Product Launch PR Checklist
AI launch timelines are shrinking, but strong PR strategy still matters. As a follow-up to our recent blog, “The New AI Launch Playbook: PR Strategies for Compressed Timelines,” we created a 30-day checklist to help companies focus their launch efforts when time is limited. The [...]
The New AI Launch Playbook: PR Strategies for Compressed Timelines
PR is pivotal to a successful AI launch. Media placements build third-party credibility, fuel GEO search visibility, and communicate key messages and differentiation to decision-making and market-shaping audiences. Momentum matters. Yet launch timelines are compressing as companies race to establish leadership positions and claim first-mover [...]
PR in 2026 to Build Credibility – not Empty Visibility
AI has to prove out its merit from the hype and buzz of 2025. Agentic AI and other advancing technologies must deliver tangible ROI on their transformational capabilities. Empty press releases and surface-level thought leadership won’t convince B2B tech buyers, nor will they convince increasingly [...]
In PR – Deep Insights and Long Form Content Wins
From social media memory to clickbait headlines and two-second copy from AI—it’s an endless stream of snapshot media and noise. A recent Harvard Business Review study found that AI usage is causing “brain fry” and adding stress on workers. Studies show plateauing and declines in [...]