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Blog2018-05-17T14:25:09+00:00
16Aug, 2018

Marketers: Get to the Next Level

By |August 16th, 2018|aB Blog|Comments Off on Marketers: Get to the Next Level

High growth companies poised to own a category deploy advanced strategies to target their markets. Marketers leading the effort often sculpt advanced thought leadership and deploy it across tactical channels – demand generation, social media and PR. They frequently juggle numerous concepts, well-architected content and marketing technology platforms to orchestrate it all. With the pipeline delivering results, what are the next levels for marketers to consider? PR is a great conduit of advancement and a way to take pre-existing thought leadership to the next level of return. Here are a few [...]

10Aug, 2018

Developing a B2B Strategy that Gets Results

By |August 10th, 2018|aB Blog, Thought Leadership|Comments Off on Developing a B2B Strategy that Gets Results

Business-to-business companies have long been under the illusion that social media isn’t serious enough to effectively communicate their complex, multifaceted brand messaging. This may have been true when social media was in its infancy and the only users were tech-savvy twenty-somethings. However, in the [...]

25Jul, 2018

Get Faster ROI from PR

By |July 25th, 2018|aB Blog|Comments Off on Get Faster ROI from PR

Marketing executives are racing to establish their companies at the forefront of their industry segments, carving out a category-grabbing position to systematically generate and convert demand. To expediate returns with a new, sophisticated and results-oriented PR team, marketers can and should prepare. By providing insightful [...]

18Jul, 2018

Four Social Media Advertising Tactics for B2B Marketers

By |July 18th, 2018|aB Blog|Comments Off on Four Social Media Advertising Tactics for B2B Marketers

Social media has become an essential component of most B2B marketing strategies. In fact, the average B2B company is on six social media networks, and 80 percent of B2B marketers have a social media strategy, according to the 2017 B2B Content Marketing Benchmarks, Budgets, and Trends—North [...]

11Jul, 2018

Six Steps to Take After Getting a Cover Story

By |July 11th, 2018|aB Blog|Comments Off on Six Steps to Take After Getting a Cover Story

When a company receives a media placement in a tier-1 publication, it calls for a team celebration! Everybody is thrilled with the piece, its reach and relevancy. But, how should the marketing and sales teams use the story to fulfill the company’s primary objectives - closing business [...]

27Jun, 2018

How to Establish and Maintain Positive Media Relationships—and Why it’s Important

By |June 27th, 2018|aB Blog|Comments Off on How to Establish and Maintain Positive Media Relationships—and Why it’s Important

Audiences perceive organic media coverage, often referred to as earned media, as the most authentic form of marketing and one of the most trusted, influential sources of information. In today’s digital landscape, audiences are inundated with content, making it more difficult for businesses, especially those [...]

13Jun, 2018

Four Tips for Setting Social Media KPIs in Complex B2B Companies

By |June 13th, 2018|aB Blog|Comments Off on Four Tips for Setting Social Media KPIs in Complex B2B Companies

Implementing a social media strategy and establishing regular posting cadence is an excellent way to grow followers and engage with a company’s target audience. However, it’s impossible to know the actual impact of social media marketing efforts without first stopping to examine the metrics driving a [...]

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