Five Reasons to Combine PR and Content Marketing Efforts
In the age of the internet-driven, 24-hour news cycle, the way companies generate new leads and assist potential customers along the buyer’s journey has changed considerably. The proliferation of social media and blogs makes it possible for anyone with an internet connection to call themselves a content creator. So, how can businesses communicate their core messaging most effectively in today’s crowded media landscape? Content marketing is still the way forward, but only if companies are creating visible material. To be visible, it must be published in either trade or national media publications [...]
How to Maximize PR to Build Organic Traffic
Marketing executives are increasingly seeking more organic traffic as their analytics are revealing it produces (in many cases) higher quality leads. While marketers do see PR as a method that will add momentum to their efforts, they often have concerns about under-performance and time horizons [...]
Embrace the NYC Media Tour in B2B Innovation Tech
In today’s around-the-clock news cycles, PR professionals are constantly evaluating and reinventing methodologies and strategies designed to ensure those they represent remain top-of-mind. PR 101 taught us that if we want to rise to the top of the media attention pile, we must provide journalists [...]
Think Before You Speak: Why Media Training is Important
Effective communication is essential to developing and maintaining long-term relationships with the press. Reporters are often on tight deadlines and aren’t inherent experts on the topic at hand, so they appreciate having contacts they can rely on to assist them in developing interesting and engaging [...]
Socially on Point: Tailor Your Social Media Strategy Per Platform
When executed strategically, social media provides B2B companies the unique opportunity to engage directly with their target audience, demonstrate thought leadership, and is one of the most important tools for cultivating strong brand association with followers. Having an effective social media strategy in place means [...]
Structuring PR for Market Transformation
anthonyBarnum works with technology companies transforming the world, from how we optimize outcomes in health care to how and what we drive or how we harness a new era of distributed energy. Radical transformations can have glitches and stalls related to counterproductive regulations, more complex [...]
Craft Your Case Studies with Media Interest in Mind
Publishing case studies is a staple in content marketing for B2B companies. They serve as detailed yet comprehensible analyses of important projects – proof that a company can successfully identify pressing pain points in its industry, implement innovative solutions and bring to fruition a desirable [...]