PR in 2026 to Build Credibility – not Empty Visibility
AI has to prove out its merit from the hype and buzz of 2025. Agentic AI and other advancing technologies must deliver tangible ROI on their transformational capabilities. Empty press releases and surface-level thought leadership won’t convince B2B tech buyers, nor will they convince increasingly savvy tech reporters and editors. The days of visioning concepts for AI are out the window – as business buyers decipher how they can practically use AI to forward their objectives. For years, I’ve been a proponent of data narratives to drive key aspects of [...]
In PR – Deep Insights and Long Form Content Wins
From social media memory to clickbait headlines and two-second copy from AI—it’s an endless stream of snapshot media and noise. A recent Harvard Business Review study found that AI usage is causing “brain fry” and adding stress on workers. Studies show plateauing and declines in [...]
2026 Tech PR: Intensity, Insight, and Category Control
2026 is shaping up to be a year of accelerated momentum for the technology sector. AI investment continues to surge, capital markets are reopening, and mergers and acquisitions are expected to rise as companies race to scale platforms, acquire talent, and differentiate in increasingly crowded [...]
PR in 2026: The Scalable Growth Lever for Tech Marketers
A New Era of PR Strategy for 2026 The 2026 tech economy is projected to exceed $6 trillion in worldwide IT spending, fueled by massive investments in AI infrastructure, software, and services. For tech marketers, this represents intense competition and unprecedented opportunity. To lead, marketing [...]
AI Search & Media Relevance: Why Earned Media Is the New SEO
The rules of digital visibility are changing at an accelerated pace. Traditional SEO tactics—once centered on keywords, backlinks, and website optimization—are losing ground to the new frontier: AI-driven summary search. Instead of presenting a list of links, AI systems deliver synthesized answers that pull heavily [...]
ABM-Driven PR: Aligning Media Strategy to Drive Revenue
Unlock PR That Drives Pipeline – Not Just Headlines In today’s high-pressure tech landscape, marketing executives must do more than generate brand awareness; they’re being asked to directly connect public relations to revenue. While Account-Based Marketing (ABM) has become a mainstay for tech marketers [...]
Why H2 2025 Demands a Strategic PR Reset
The back-half of 2025 is already here, and marketing leaders are navigating a dynamic landscape, including transforming economic conditions. Yet, they are increasingly energized by relentless innovation and its adoption across markets. While global complexities persist, one thing is clear: technology continues to accelerate. From [...]