Momentum is Building in Tech, and So is the Noise
Batten down the hatches! New technologies are rapidly transforming business processes of all kinds. Policy and compliance requirements are shifting across industries; cyberattacks are on the rise; AI has gone mainstream, as have the concerns; drones are taking over many once laborious and cost-prohibitive tasks; and healthcare technology is enabling greater precision and better patient outcomes. The news environment is embroiled in a general election cycle and global conflicts, and much change is afoot. Economic uncertainty has dampened some tech segments. To say the least, the years following the pandemic [...]
Mid-year is Looming: Time to Upgrade or Initiate PR
We are all a couple of months away from the back half of the year, and it has been a long year already amid persistent inflation and global tensions casting a shadow. Yet, we are also at the forefront of rapidly advancing technologies that are [...]
Bad Strategies in Tech PR Don’t Work
PR results require skill. To take over a category via PR, concepts must be vetted, researched, and timely, providing meaningful insights in alignment with the targeted media environment’s priorities. They must masterfully blend in trends and data. Sometimes the best way to understand a challenge [...]
Top 3 Highest Outcome PR Strategies in B2B Tech
Over the years, anthonyBarnum has collected numerous case studies and outcomes on the most far-reaching and highest ROI PR strategies for B2B tech companies seeking to establish a category. Marketing executives want a big impact on their PR campaigns but also have limits on the [...]
Prepare: 2024 Ushers In a Tech Category Wave
Most of us were happy to slam the door shut on 2023. While realists do not expect the changing of the year to instantly cure all the tumultuousness from the prior one, at least it provides a mental reset toward progress. With the building transformation [...]
anthonyBarnum’s Top 10 Placements of 2023
There are so many ways to create meaningful thought leadership. To that end, we've compiled some of our favorite earned media placements of 2023 that were secured and developed on behalf of our tech clients. anthonyBarnum team members explain why the coverage was so [...]
The Q1 B2B Tech Product Launch: Are you ready?
The end-of-year countdown has begun... Many of our clients are working on rapidly advancing their product platforms in the back half of 2023. Across the dozens of marketers I've spoken with over the last several weeks, many have a focus on significant product launches in [...]