Three Ways Earned Media Can Enhance Marketing Efforts
Earned media can have a large impact on companies driving innovation within their industry. Targeted ads for software may offer some benefit, but as the average person is exposed to 5,000 ads every day, it’s easy to see how B2B buyers are tuning it out. Paid content can be useful, but like other advertising, its return diminishes over time as it loses traction in search engines and features prominent disclaimers, disavowing it as actual editorial content. According to a recent survey, only 36% of B2B buyers believe they received the [...]
Takeaways for 2020 – 75 Marketing Leader Conversations and a Baby Yoda
With mixed generations now at the helm of North America’s fastest-growing innovation companies, we’re seeing major convergence. Marketers are taking on a new set of technologies poised to transform industries and are doing so in the context of ever-splintering and advancing marketing tools. They’re seeking [...]
The Benefits of Blogging for a B2B Content Marketing Strategy
Strategically crafted content is the heart of any successful marketing strategy, and the best way to consistently generate new content and amplify existing thought leadership is through a PR campaign paired with blogging. Blogging has grown in popularity over the past few years for B2B [...]
4 Ways to Build Meaningful Connections with Reporters
According to Muck Rack’s annual State of Journalism report, 63% of journalists generally view their relationship with PR professionals as mutually beneficial, but not quite a partnership. Journalists receive hundreds of pitches every day that could be of interest to their readers, and some that [...]
Crisis in B2B Tech: Yeah, it can Happen
It’s no secret that technological and personnel crises can blindside a company causing long-term negative effects or, in some cases, permanent damage that is impossible to recover from. For tech-driven B2B organizations, these crises can appear in many forms and at highly unpredictable and inopportune [...]
Five Reasons to Combine PR and Content Marketing Efforts
In the age of the internet-driven, 24-hour news cycle, the way companies generate new leads and assist potential customers along the buyer’s journey has changed considerably. The proliferation of social media and blogs makes it possible for anyone with an internet connection to call themselves [...]
How to Maximize PR to Build Organic Traffic
Marketing executives are increasingly seeking more organic traffic as their analytics are revealing it produces (in many cases) higher quality leads. While marketers do see PR as a method that will add momentum to their efforts, they often have concerns about under-performance and time horizons [...]