There is Room in the Media for Your Innovation…Even Now
Can you even hear the sound of your own thoughts? It is a noisy news cycle – and one that is filled with drama as we head toward the general election. Partisan tides are now colliding at full force. Yet, beneath the amped-up rhetoric, another cycle of communications is transpiring, and another set of objectives moves forward. Executives within software, innovation and transformation platform companies continue their work to win markets. Just below the dissonance of the headlines, the impact of innovative market solutions continues to be covered in the [...]
PR: Get Back to the Future
With COVID-19, all businesses felt levels of disruption. Innovation companies were forced to make rapid-fire, adaptive changes and shifts to respond to the new state of normal and unknowns. Data marketers at innovation companies planned and pivoted as conferences, customer events and in-person deal closes [...]
We’re at the Beginning of the Next: What’s Your Thought Leadership Strategy?
States across the country have reopened. The mood is cautious, but business and economic recovery are underway. Market dynamics have changed for many industries – sometimes several times over in the course of the pandemic. As we turn the corner on the bottom half of [...]
What Innovation Companies Need to be Communicating in the Reopening
America is resilient and always chaotic. It’s a surprising feat that the nation achieved as much synchronicity as it did amid the lockdowns to flatten the spread of COVID-19. And, not surprisingly, the reopenings have revived the patchworks of differing perspectives, approaches, partisan viewpoints and [...]
Leveling Innovation Messages Above the Partisan Divide
We stand at the convergence of a pandemic, a partisan arm wrestle leading to a general election, a mass movement of workers to home offices, health care’s rebound and infectious disease management mandates, and the future of economic re-openings. In the midst, innovation companies have [...]
What Types of Innovation Companies Move to PR in a Pandemic?
In a matter of a few weeks, the innovative marketers in the U.S. found many key pillars of their marketing stack turned sideways. Conferences for the spring were canceled, some have been tentatively rescheduled, and others have gone virtual. For some industries, these events remain [...]
PR for Innovation Products…in a Pandemic
Many industries have suddenly found their stack of marketing strategies out of sync with the new realities of the COVID-19 pandemic. For one, conferences have been put on ice for key months of the 2020 season. Secondly, more companies than ever before have been [...]