3 Ways B2B Marketers Can Secure Media Coverage
Journalists often receive several hundred pitches a day, making it hard for marketers to get their B2B company into the headlines without a calculated approach. Too often companies operate on the assumption that every editor will be interested in their product or service and want to talk at length about what they do, forgetting to offer what value they bring to the publication’s target audience. Journalists care about hearing ideas that lead to quality stories their readers will benefit from, and a company’s success depends on its ability to help [...]
Applying For a Job at Anthonybarnum? Here Are Some Tips.
We often look for talented new members to join our anthonyBarnum team. Whether it’s an intern or account supervisor position, I’m always looking for similar traits when reviewing resumes– eagerness to become a part of our company, excitement to learn new things and the ability [...]
Evaluating a PR Firm? Look at the Right Metrics
Executive marketers depend on software that tracks critical metrics every day. They need to gauge campaign response, pipeline and statistical progress toward outcomes of their own efforts. As highly analytical decision-makers, they want to apply the same methods to evaluating their PR firm. For some [...]
SEO and PR: What’s the Relationship?
Search engine optimization is linked to public relations efforts, but it’s not always obvious just how the two strategies go hand in hand. It’s critical that marketers view this relationship as a holistic and transformative practice – it takes time, precision and a granular understanding [...]
4 Simple Ways for Marketers to Quantify PR
Once upon a time, public relations was the Wild West. With a giant dot-com bubble, venture-funded companies expected to pay oodles to retain PR firms to fax around press releases. It was a simpler, totally inefficient time. Today, data marketers at high-growth innovation technology companies [...]
5 Tips for Conducting an External Communications and PR Competitive Analysis
Every effective PR program involves an important initial planning phase to define objectives, strategies and tactics. In an ultra-competitive market, it’s also important to understand how competitors are positioning to win the mindshare and category game through their public relations and other external communications activities. [...]
There’s Optimal PR and There’s “Make it Work”
Marketers have timelines, budgets and outcomes they are trying to accomplish. They often want PR to be a part of an important mix of activities that support a product launch and/or repositioning to expand penetration and growth within a new market segment. While the PR [...]