4 Easy Tactics to get More Press Release Pickup
The press release is generally regarded as the cornerstone of public relations. However, today’s digital media landscape has changed how public relations experts deliver company news. Press releases are not the end all they once were as standalone assets. Prior to digitalization, a PR professional could put a release on the wire and its result could be saturating a sector of the media with valuable coverage. Today, between SEO, social media and high-volumes of press releases, the wire is not the pivotal tool it once was. In 2019, press releases [...]
5 Things Marketers Should Know About PR in 2019
Brisk news cycles, POTUS on Twitter, brands increasingly taking powerful political and social stands, and sensational revelations of all kinds in the headlines made reading the morning paper a jarring experience in 2018. Unfortunately, the worst of these trends isn’t likely to abate in the [...]
3 Benefits of Social Media Monitoring
In the digital age, people regularly share their opinions about almost everything, including businesses, with their online followers. While monitoring company mentions on social media may not seem like a priority, it’s a crucial strategy that can significantly impact success. This blog examines why listening to [...]
Top 10 Gifts Marketers Want in their Stockings
'Twas the night before Christmas, when all through the house Not a creature was stirring, not even a mouse; The stockings were hung by the chimney with care, In hopes that St. Nicholas soon would be there…” The familiar words of a Christmas classic, [...]
Two Paths to Establishing Real PR Metrics
Measurement, metrics and data — the seemingly age-old question about the ROI of PR. Data marketers and their CEOs are left scratching their heads with inconsistent expectations across the PR genre. Marketers agree that a robust and results-focused PR campaign is of high value for [...]
3 Tips to Ensure a Company’s Messaging Shapes PR Outcomes
Messaging that authentically captures a company’s differentiation and value to its market is key to connecting with strategic audiences via PR. Without first establishing effective messaging, public relations initiatives produce only a fraction of the potential impact. Intentional PR requires quickly and effectively conveying important [...]
4 Tips for Pitching During the Holidays
For B2C retailers, the holidays represent one of the busiest times of the year. However, most B2B companies see sales and customer engagement slow down significantly during November and December as offices close and many people take time off. Many in B2B sectors believe that [...]