PR for 2021 – Five Things You Need to Know
It is probably fair to say that we are all welcoming the turn of a new year. Executives had to rapidly transform to support their markets during the pandemic. Q1 2020 plans were quickly scrapped to make way for a new map forward. anthonyBarnum saw many of its clients transform their product offerings, launch pandemic strategies, and find new ways to build their category and pipeline. Hectic and unknowable, last year was a series of challenges that reshaped innovation companies. As we get off to a bumpy start in 2021, [...]
There is Room in the Media for Your Innovation…Even Now
Can you even hear the sound of your own thoughts? It is a noisy news cycle – and one that is filled with drama as we head toward the general election. Partisan tides are now colliding at full force. Yet, beneath the amped-up rhetoric, another [...]
PR: Get Back to the Future
With COVID-19, all businesses felt levels of disruption. Innovation companies were forced to make rapid-fire, adaptive changes and shifts to respond to the new state of normal and unknowns. Data marketers at innovation companies planned and pivoted as conferences, customer events and in-person deal closes [...]
We’re at the Beginning of the Next: What’s Your Thought Leadership Strategy?
States across the country have reopened. The mood is cautious, but business and economic recovery are underway. Market dynamics have changed for many industries – sometimes several times over in the course of the pandemic. As we turn the corner on the bottom half of [...]
What Innovation Companies Need to be Communicating in the Reopening
America is resilient and always chaotic. It’s a surprising feat that the nation achieved as much synchronicity as it did amid the lockdowns to flatten the spread of COVID-19. And, not surprisingly, the reopenings have revived the patchworks of differing perspectives, approaches, partisan viewpoints and [...]
Leveling Innovation Messages Above the Partisan Divide
We stand at the convergence of a pandemic, a partisan arm wrestle leading to a general election, a mass movement of workers to home offices, health care’s rebound and infectious disease management mandates, and the future of economic re-openings. In the midst, innovation companies have [...]
What Types of Innovation Companies Move to PR in a Pandemic?
In a matter of a few weeks, the innovative marketers in the U.S. found many key pillars of their marketing stack turned sideways. Conferences for the spring were canceled, some have been tentatively rescheduled, and others have gone virtual. For some industries, these events remain [...]