Supercharged COVID-19 News Cycle Needs Thought Leaders
The last few weeks have brought tumultuous markets, travel anxiety, a barrage of handwashing and face-touching reminders, and elbow bumping instead of handshakes. It’s a perplexing virus – mild for certain people, yet deadly for more vulnerable populations. It’s highly contagious and maybe uncontainable, with cases decreasing in China and increasing elsewhere in the world. Data and facts are slowly beginning to emerge that are helping us clarify the situation – lower mortality rates than initial assumptions; anticipation of more cases to be uncovered as testing becomes more widely available; [...]
Primary Debate Season: The Bad, the Ugly and Takeaways for Marketers
This year's primaries are particularly dicey, and the debates, media interviews and comments from the candidates are like a game of slip and slide. Jabs, smart quips and awkward flounders interweave to create a cacophony of arguments that are hard to follow. Some of the [...]
This Valentine’s Day: PR Metrics Marketers Will Love
“Nobody has ever measured, not even poets, how much the heart can hold.” – Zelda Fitzgerald Love may be immeasurable, but PR isn’t. You know your company needs a media presence, that it’s time to establish thought leadership in your industry, and that your C-suite [...]
1990 vs. 2020 in PR
Who doesn’t like to reminisce about the 90s? The meme and pop culture listicle creators of the world are doing a great job of pointing out the inefficiencies and absurdities we accepted as fact and trends back in the day: payphones, Friday night sitcoms and [...]
Three Ways Earned Media Can Enhance Marketing Efforts
Earned media can have a large impact on companies driving innovation within their industry. Targeted ads for software may offer some benefit, but as the average person is exposed to 5,000 ads every day, it’s easy to see how B2B buyers are tuning it out. [...]
Takeaways for 2020 – 75 Marketing Leader Conversations and a Baby Yoda
With mixed generations now at the helm of North America’s fastest-growing innovation companies, we’re seeing major convergence. Marketers are taking on a new set of technologies poised to transform industries and are doing so in the context of ever-splintering and advancing marketing tools. They’re seeking [...]
The Benefits of Blogging for a B2B Content Marketing Strategy
Strategically crafted content is the heart of any successful marketing strategy, and the best way to consistently generate new content and amplify existing thought leadership is through a PR campaign paired with blogging. Blogging has grown in popularity over the past few years for B2B [...]