What Innovation Companies Need to be Communicating in the Reopening
America is resilient and always chaotic. It’s a surprising feat that the nation achieved as much synchronicity as it did amid the lockdowns to flatten the spread of COVID-19. And, not surprisingly, the reopenings have revived the patchworks of differing perspectives, approaches, partisan viewpoints and predictions about the future of markets. It’s a colorful palette. Wherever the extremes may fall, the nation is steadily reopening, and economic and business reporters see signs of revival. Some innovations have been on hold as some companies have felt the full impact of the [...]
Leveling Innovation Messages Above the Partisan Divide
We stand at the convergence of a pandemic, a partisan arm wrestle leading to a general election, a mass movement of workers to home offices, health care’s rebound and infectious disease management mandates, and the future of economic re-openings. In the midst, innovation companies have [...]
What Types of Innovation Companies Move to PR in a Pandemic?
In a matter of a few weeks, the innovative marketers in the U.S. found many key pillars of their marketing stack turned sideways. Conferences for the spring were canceled, some have been tentatively rescheduled, and others have gone virtual. For some industries, these events remain [...]
PR for Innovation Products…in a Pandemic
Many industries have suddenly found their stack of marketing strategies out of sync with the new realities of the COVID-19 pandemic. For one, conferences have been put on ice for key months of the 2020 season. Secondly, more companies than ever before have been [...]
Supercharged COVID-19 News Cycle Needs Thought Leaders
The last few weeks have brought tumultuous markets, travel anxiety, a barrage of handwashing and face-touching reminders, and elbow bumping instead of handshakes. It’s a perplexing virus – mild for certain people, yet deadly for more vulnerable populations. It’s highly contagious and maybe uncontainable, with [...]
Primary Debate Season: The Bad, the Ugly and Takeaways for Marketers
This year's primaries are particularly dicey, and the debates, media interviews and comments from the candidates are like a game of slip and slide. Jabs, smart quips and awkward flounders interweave to create a cacophony of arguments that are hard to follow. Some of the [...]
This Valentine’s Day: PR Metrics Marketers Will Love
“Nobody has ever measured, not even poets, how much the heart can hold.” – Zelda Fitzgerald Love may be immeasurable, but PR isn’t. You know your company needs a media presence, that it’s time to establish thought leadership in your industry, and that your C-suite [...]