PR in 2023: Make An Impact With Thought Leadership
In January, I analyzed three macro shifts that are impacting technology PR coming into the new year: Business, technology, and vertical trade media are rising in importance. Objective analysis and data should rule your PR strategy. Mixing PR with social and owned content is imperative. As we enter 2023, robots, drones, AI, predictive analytics, and RPA are not new. In fact, they are now barely buzzwords. These technologies – in and of themselves – do not possess the whizbang of the past to drive earned media coverage automatically. We are [...]
What Is Earned Media? (And Why You Should Prioritize It)
The value of earned media for B2B technology companies continues to increase, and splinter into more varied forms of content. Earned media stands in contrast to all other forms of marketing for its inherent credibility, search engine reach, and prestige. It’s the only way to [...]
PR in 2023: Realism & Data at the Forefront
It’s a new year and everything is changing, including PR. This is not an oversimplification. After speaking to hundreds of marketing executives over the past two years, analyzing macro and micro trends, economic concepts and shifts, technology advancements and so much more – it’s become [...]
What Marketing Executives Really Want In Their Stockings
‘Twas the week before Christmas… As we wind down 2022, it’s time to be thankful, celebratory, and for marketers to focus on Q1 planning. It’s not sugar plums dancing in their heads – it’s Q1 KPIs haunting their dreams. What wonder and enchantment are marketing [...]
When Is It Time For A National PR Campaign?
Executive tech marketers love a great PR campaign. When a PR campaign reaches scale, it is nothing short of transformative. It can greatly increase a brand’s name recognition among its targets, catapult the awareness of a specific set of differentiators that are transformative to a [...]
How To Announce Your Funding
How To Announce Your Funding So it’s a big funding event – Here’s how to announce it anthonyBarnum has been working with venture capital and private equity funded innovation companies for more than a decade. As a result, we’ve led efforts to announce countless funding [...]
Create a Category via PR: The Signs Before the KPIs – Part Three
Create a Category via PR: The Signs Before the KPIs - Part Three Nothing is more important in a PR campaign than for it to deliver impactful and valuable earned media placements that articulate the platform’s differentiation in a way that connects with target audiences. [...]