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Blog 2018-05-17T14:25:09+00:00
15May, 2018

Defining Target Audience on Social Media

By | May 15th, 2018|aB Blog|Comments Off on Defining Target Audience on Social Media

Defining a target audience is key to unlocking a successful social media presence. The number of social media users worldwide in 2018 has risen to 3.196 billion, up 13 percent year-on-year. In the digital age, companies have innumerable opportunities to communicate their message to their audience on social media. However, many B2B companies fail to accurately identify their target audience and where to spend their time online, rendering their social media presence ineffective. Before producing content, it is essential to recognize how, when and why a company’s target audience is using social media so that [...]

10May, 2018

PR is the X-Factor in Innovation

By | May 10th, 2018|aB Blog|Comments Off on PR is the X-Factor in Innovation

As marketing balances the complexity of demand generation, conferences, webinars and social media, PR sometimes ends up as “nice to have” versus “must have.” But, in an increasingly complex innovation-driven economy, media coverage remains a critical resource for target audiences. Not only can a single [...]

3May, 2018

How Public Relations Helps Drive Growth

By | May 3rd, 2018|aB Blog, Thought Leadership|Comments Off on How Public Relations Helps Drive Growth

One of the foremost concerns of midmarket B2B firms is growth: Spurring it organically, gaining it by winning share from competitors and managing it. A survey of midmarket businesses by Godfrey, a B2B consulting firm, found growing market share is owners’ primary concern. “Managing [...]

18Apr, 2018

Four Fundamental Concepts for Developing a B2B Social Media Strategy that Gets Results

By | April 18th, 2018|aB Blog|Comments Off on Four Fundamental Concepts for Developing a B2B Social Media Strategy that Gets Results

Business-to-business companies have long been under the illusion that social media simply isn’t serious enough to effectively communicate their complex, multifaceted brand messaging. This may have been true when social media was in its infancy and the only users were tech-savvy twenty-somethings. But, in the current [...]

11Apr, 2018

Don’t low-ball expectations on PR – measure, plan and align

By | April 11th, 2018|aB Blog|Comments Off on Don’t low-ball expectations on PR – measure, plan and align

Innovative executives are low-balling the cadence, density and depth of media coverage potential. They are ending up with sparse coverage, and thus questioning if the PR is worth the investment. It’s an unfortunate equation that’s unfolding. Executives want media coverage for their breakthroughs and advancements, [...]

4Apr, 2018

Realize Productivity Gains: Focus on Core Competencies

By | April 4th, 2018|aB Blog, Thought Leadership|Comments Off on Realize Productivity Gains: Focus on Core Competencies

A recent poll surveyed 1,650 European midmarket businesses and found that among their top five priorities was productivity improvement. TechAisle, a market research and industry analyst organization in its annual U.S. survey, found that improving workforce productivity is the number one challenge for midmarket [...]

21Mar, 2018

Initial Strategy is Key to Tactical PR Success

By | March 21st, 2018|aB Blog, Blog|Comments Off on Initial Strategy is Key to Tactical PR Success

If you’ve read anthonyBarnum ePapers in recent months, you’ll notice a recurring theme. Almost every program anthonyBarnum Public Relations develops and executes with clients – whether it be creating a library of owned media, building and leveraging a content ecosystem, putting together a social selling [...]

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