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Blog2018-05-17T14:25:09+00:00
5Dec, 2018

Two Paths to Establishing Real PR Metrics

By |December 5th, 2018|aB Blog|Comments Off on Two Paths to Establishing Real PR Metrics

Measurement, metrics and data — the seemingly age-old question about the ROI of PR. Data marketers and their CEOs are left scratching their heads with inconsistent expectations across the PR genre. Marketers agree that a robust and results-focused PR campaign is of high value for driving leads, strengthening the brand and positioning or owning a category. Coverage for the sake of coverage — without regard to the alignment of the outlet with objectives or messages buried in barely relevant narratives — is not productive for marketers. To further analyze metrics, [...]

14Nov, 2018

3 Tips to Ensure a Company’s Messaging Shapes PR Outcomes

By |November 14th, 2018|aB Blog|Comments Off on 3 Tips to Ensure a Company’s Messaging Shapes PR Outcomes

Messaging that authentically captures a company’s differentiation and value to its market is key to connecting with strategic audiences via PR. Without first establishing effective messaging, public relations initiatives produce only a fraction of the potential impact. Intentional PR requires quickly and effectively conveying important [...]

8Nov, 2018

4 Tips for Pitching During the Holidays

By |November 8th, 2018|aB Blog|Comments Off on 4 Tips for Pitching During the Holidays

For B2C retailers, the holidays represent one of the busiest times of the year. However, most B2B companies see sales and customer engagement slow down significantly during November and December as offices close and many people take time off. Many in B2B sectors believe that [...]

1Nov, 2018

PR Should Be Intentional

By |November 1st, 2018|aB Blog|Comments Off on PR Should Be Intentional

Marketers have a vision for “ideal” outcomes in public relations, but it’s easy to instead settle for opportunistic earned media coverage. Valuable, category-defining media coverage, which conveys complex and nuanced messaging, cannot be worked into a pre-existing narrative; it has to be intentionally created. While [...]

25Oct, 2018

3 Tips for Developing a Thought Leadership SEO Strategy

By |October 25th, 2018|aB Blog|Comments Off on 3 Tips for Developing a Thought Leadership SEO Strategy

In today’s digital marketplace, search engines play a leading role in B2B purchase decisions. According to a recent survey, B2B researchers usually conduct 12 searches before engaging with a specific brand and 75 percent of those surveyed selected the vendor based on their content. Optimizing [...]

18Oct, 2018

6 Tips for Determining the Best Times to Post on Social Media

By |October 18th, 2018|aB Blog|Comments Off on 6 Tips for Determining the Best Times to Post on Social Media

An organization might have a firm grasp of the types of stories and news they should share with their social media followers, but if they aren’t posting them at the right times, their target audience may never be fully engaged. So, what are the best [...]

11Oct, 2018

Marketer’s Debate: Aim for Trade or Go Big

By |October 11th, 2018|aB Blog|Comments Off on Marketer’s Debate: Aim for Trade or Go Big

In the early conversations about the potential of a PR campaign, leading growth marketers typically aim high or aim for their target decision-maker. While there are many nuanced strategies within PR, depending on the business objectives of a specific organization, marketers typically elect a trade [...]

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