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Blog2018-05-17T14:25:09+00:00
14Nov, 2018

3 Tips to Ensure a Company’s Messaging Shapes PR Outcomes

By |November 14th, 2018|aB Blog|Comments Off on 3 Tips to Ensure a Company’s Messaging Shapes PR Outcomes

Messaging that authentically captures a company’s differentiation and value to its market is key to connecting with strategic audiences via PR. Without first establishing effective messaging, public relations initiatives produce only a fraction of the potential impact. Intentional PR requires quickly and effectively conveying important concepts to the media. Establishing cohesive messaging is important for all businesses, but for complex sector B2B companies, the process can be nuanced. Messaging needs to articulate the market segment it addresses; the impact of the solution; the pain points of the status quo; and [...]

19Sep, 2018

The Factors on PR Metrics

By |September 19th, 2018|aB Blog|Comments Off on The Factors on PR Metrics

It’s not an uncommon conversation to have with senior marketers. They see PR as a powerful vehicle but remain confused about how results will and can be predicted. As data and ROI people, they seek to wrap their head around the factors that will ultimately [...]

12Sep, 2018

Choosing Sides: 5 PR Tips for Successful Corporate Social Responsibility Initiatives

By |September 12th, 2018|aB Blog|Comments Off on Choosing Sides: 5 PR Tips for Successful Corporate Social Responsibility Initiatives

In a world that seems to become more polarized every day, corporations and businesses taking public stances on social issues is no longer a novel communication strategy— it’s expected. A properly executed and maintained corporate social responsibility strategy not only serves to better a company’s [...]

22Aug, 2018

How to Keep Your Media Outreach Relevant in Today’s News Cycle

By |August 22nd, 2018|aB Blog|Comments Off on How to Keep Your Media Outreach Relevant in Today’s News Cycle

Effective marketers know securing earned media is key to building and maintaining a company’s visibility and credibility. However, securing coverage can seem like a daunting task in today’s 24-hour news cycle. Whether a company is working to build brand awareness or establish thought leadership within [...]

16Aug, 2018

Marketers: Get to the Next Level

By |August 16th, 2018|aB Blog|Comments Off on Marketers: Get to the Next Level

High growth companies poised to own a category deploy advanced strategies to target their markets. Marketers leading the effort often sculpt advanced thought leadership and deploy it across tactical channels – demand generation, social media and PR. They frequently juggle numerous concepts, well-architected content and marketing [...]

10Aug, 2018

Developing a B2B Social Media Strategy that Gets Results

By |August 10th, 2018|aB Blog, Thought Leadership|Comments Off on Developing a B2B Social Media Strategy that Gets Results

Business-to-business companies have long been under the illusion that social media isn’t serious enough to effectively communicate their complex, multifaceted brand messaging. This may have been true when social media was in its infancy and the only users were tech-savvy twenty-somethings. However, in the [...]

25Jul, 2018

Get Faster ROI from PR

By |July 25th, 2018|aB Blog|Comments Off on Get Faster ROI from PR

Marketing executives are racing to establish their companies at the forefront of their industry segments, carving out a category-grabbing position to systematically generate and convert demand. To expediate returns with a new, sophisticated and results-oriented PR team, marketers can and should prepare. By providing insightful [...]

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