2022 is Coming – Game the Holidays with Our Top 3 PR Tips for Q4
The holidays are a busy time, but there are ways marketers can leverage the ebbs and flows of the season to maximize the reach of their message. If you are seeking to get a jump on the new year, the latter half of the fourth quarter is by no means just merry and bright. It’s a strategically important window that can position for optimal momentum in Q1. For anthonyBarnum, we often see programs take flight amid the holiday season. Here are some of the priorities taking shape from forward-looking tech [...]
Measuring PR: Old School versus Share of Voice
Share of Voice Part 1 All marketing efforts must be measured for their return and support of a company’s business objectives. Share of Voice (SOV) reporting is increasingly important to marketing executives, particularly in high growth innovation companies seeking to create or take over categories. [...]
PR for SEO – aB’s Top 3 Tips
Innovation companies are focused on reshaping their target markets. To do so, they must first define the intersection of their differentiated solution and their markets’ pain points. There are a variety of ways in which data marketing executives do this: Content of all kinds, webinars, [...]
PR for 2021 – Five Things You Need to Know
It is probably fair to say that we are all welcoming the turn of a new year. Executives had to rapidly transform to support their markets during the pandemic. Q1 2020 plans were quickly scrapped to make way for a new map forward. anthonyBarnum saw [...]
There is Room in the Media for Your Innovation…Even Now
Can you even hear the sound of your own thoughts? It is a noisy news cycle – and one that is filled with drama as we head toward the general election. Partisan tides are now colliding at full force. Yet, beneath the amped-up rhetoric, another [...]
PR: Get Back to the Future
With COVID-19, all businesses felt levels of disruption. Innovation companies were forced to make rapid-fire, adaptive changes and shifts to respond to the new state of normal and unknowns. Data marketers at innovation companies planned and pivoted as conferences, customer events and in-person deal closes [...]
We’re at the Beginning of the Next: What’s Your Thought Leadership Strategy?
States across the country have reopened. The mood is cautious, but business and economic recovery are underway. Market dynamics have changed for many industries – sometimes several times over in the course of the pandemic. As we turn the corner on the bottom half of [...]