The New AI Launch Playbook: PR Strategies for Compressed Timelines
PR is pivotal to a successful AI launch. Media placements build third-party credibility, fuel GEO search visibility, and communicate key messages and differentiation to decision-making and market-shaping audiences. Momentum matters. Yet launch timelines are compressing as companies race to establish leadership positions and claim first-mover advantage. Not every marketing and PR launch will benefit from a traditional 90-day runway. Companies are working with 45-, 30-, or even shorter timelines. Given those realities, what should an effective AI product launch look like under compressed conditions? Here’s what I recommend for shorter-timeline [...]
ABM-Driven PR: Aligning Media Strategy to Drive Revenue
Unlock PR That Drives Pipeline – Not Just Headlines In today’s high-pressure tech landscape, marketing executives must do more than generate brand awareness; they’re being asked to directly connect public relations to revenue. While Account-Based Marketing (ABM) has become a mainstay for tech marketers [...]
Why H2 2025 Demands a Strategic PR Reset
The back-half of 2025 is already here, and marketing leaders are navigating a dynamic landscape, including transforming economic conditions. Yet, they are increasingly energized by relentless innovation and its adoption across markets. While global complexities persist, one thing is clear: technology continues to accelerate. From [...]
Navigate the Noise: Thought Leadership in Tumultuous Times
Many of us have spent the last several weeks intensely following the news—shifting priorities of regulatory bodies, new policy focuses, new funding priorities, disruptions to supply chain dynamics, and seismically advancing technologies. These moments of change often create unique opportunities to carve out thought leadership [...]
What NOT to do in PR 2025
Tech marketers are racing to win over target markets with their solutions. In this time of hyper-innovation and technology adoption, marketers have a renewed focus on igniting their marketing strategies to drive growth. Content marketing, events, SEO, and PR are all in the mix. Marketing [...]
PR Must-Dos for 2025
2025 is poised to be a year with momentum. Fundings and mergers and acquisitions are slated to increase while new technological advancements are taking hold and offering new levels of efficiency across sectors. Many tech companies are positioning to carve out market share as they [...]