Lessons in PR from the Dot-Com Era to the AI Boom
AI is more than a boom – it’s poised as a transformational force in the market. It’s more than ChatGPT; it’s more than one vertical or process, and it’s more nuanced than has been covered in the media thus far. Venture funding is showing us its hand: generative AI startups just hit $12.7 billion in funding in the first five months of 2023, compared with $4.8 billion in all of 2022, according to PitchBook. And while AI is stealing the oxygen out of the room, other technologies including automation and [...]
Platform Driven by AI? Carve Out Your Tech Category – NOW!
Much of the earned media coverage in technology is increasingly focused on AI-oriented platforms. The narratives range from speculation about AI’s impact in the future and its potential negative impacts toward humanity to its more practical capabilities to bring greater levels of efficiency to key [...]
PR in 2023: Analyzing Media Targets
In my previous blog, I focused on the three primary types of thought leadership that should be the primary drivers of PR outreach in 2023 for tech companies: 1) Technical Thought Leadership 2) Data Thought Leadership 3) Visionary Thought Leadership A great thought leadership approach [...]
The Power of Integration: Harnessing SEO and PR for Optimal Results
Search engine optimization is linked to public relations efforts, but it’s not always obvious just how the two strategies go hand in hand. It’s critical that marketers view this relationship as a holistic and transformative practice – it takes time, precision and a granular understanding [...]
PR in 2023: Make An Impact With Thought Leadership
In January, I analyzed three macro shifts that are impacting technology PR coming into the new year: Business, technology, and vertical trade media are rising in importance. Objective analysis and data should rule your PR strategy. Mixing PR with social and owned content is imperative. [...]
What Is Earned Media? (And Why You Should Prioritize It)
The value of earned media for B2B technology companies continues to increase, and splinter into more varied forms of content. Earned media stands in contrast to all other forms of marketing for its inherent credibility, search engine reach, and prestige. It’s the only way to [...]
PR in 2023: Realism & Data at the Forefront
It’s a new year and everything is changing, including PR. This is not an oversimplification. After speaking to hundreds of marketing executives over the past two years, analyzing macro and micro trends, economic concepts and shifts, technology advancements and so much more – it’s become [...]