PR in the Era of AI Search
As AI increasingly becomes the first stop for B2B research, many technology marketing executives are seeing a shift in how buyers discover companies. Traditional organic search traffic is declining as users turn to AI search experiences for direct answers instead of clicking through to websites. For organizations that rely primarily on SEO and owned content, this shift often means fewer website visits. AI systems frequently summarize information without directing users to the original source. At the same time, companies with strong earned media, analyst coverage, executive thought leadership, customer [...]
2026 Tech PR: Intensity, Insight, and Category Control
2026 is shaping up to be a year of accelerated momentum for the technology sector. AI investment continues to surge, capital markets are reopening, and mergers and acquisitions are expected to rise as companies race to scale platforms, acquire talent, and differentiate in increasingly crowded [...]
PR in 2026: The Scalable Growth Lever for Tech Marketers
A New Era of PR Strategy for 2026 The 2026 tech economy is projected to exceed $6 trillion in worldwide IT spending, fueled by massive investments in AI infrastructure, software, and services. For tech marketers, this represents intense competition and unprecedented opportunity. To lead, marketing [...]
AI Search & Media Relevance: Why Earned Media Is the New SEO
The rules of digital visibility are changing at an accelerated pace. Traditional SEO tactics—once centered on keywords, backlinks, and website optimization—are losing ground to the new frontier: AI-driven summary search. Instead of presenting a list of links, AI systems deliver synthesized answers that pull heavily [...]
ABM-Driven PR: Aligning Media Strategy to Drive Revenue
Unlock PR That Drives Pipeline – Not Just Headlines In today’s high-pressure tech landscape, marketing executives must do more than generate brand awareness; they’re being asked to directly connect public relations to revenue. While Account-Based Marketing (ABM) has become a mainstay for tech marketers [...]
Why H2 2025 Demands a Strategic PR Reset
The back-half of 2025 is already here, and marketing leaders are navigating a dynamic landscape, including transforming economic conditions. Yet, they are increasingly energized by relentless innovation and its adoption across markets. While global complexities persist, one thing is clear: technology continues to accelerate. From [...]
Navigate the Noise: Thought Leadership in Tumultuous Times
Many of us have spent the last several weeks intensely following the news—shifting priorities of regulatory bodies, new policy focuses, new funding priorities, disruptions to supply chain dynamics, and seismically advancing technologies. These moments of change often create unique opportunities to carve out thought leadership [...]