Mid-year is Looming: Time to Upgrade or Initiate PR
We are all a couple of months away from the back half of the year, and it has been a long year already amid persistent inflation and global tensions casting a shadow. Yet, we are also at the forefront of rapidly advancing technologies that are reshaping entire sectors. It’s not just GenAI; it’s automation, wider adoption of drones, and advancing healthcare technologies. New technology is taking hold rapidly, leading toward an explosive rate of innovation and adoption. The pace of innovation cannot be contained, even as the global and political [...]
Tech PR Trends in Q4 2023
It's Fall, Y’all... and things are DIFFERENT. Things feel different, don’t they? Investment dollars are pouring into AI, cleantech, and healthcare technologies. The news environment seems a bit more practical and less contentious. Technology is at an inflection point as new forms of AI, analytics, [...]
The Do’s and Don’ts of Tech PR in Q4
With summer coming to a close, tech companies are ramping up to finish the year strong. Q4 expectations and an eye toward performance for Q1 usher in the busiest possible time of the year for many marketing executives. Amped-up campaigns, an intense focus on sales, [...]
Lessons in PR from the Dot-Com Era to the AI Boom
AI is more than a boom – it’s poised as a transformational force in the market. It’s more than ChatGPT; it’s more than one vertical or process, and it’s more nuanced than has been covered in the media thus far. Venture funding is showing us [...]
Breaking Ground: The Latest B2B Marketing Trends for 2023
When it comes to marketing for B2B technology businesses, there’s an almost overwhelming amount of things to consider. From the most effective marketing practices, to ideal media types, to audience targeting and measuring the effectiveness of campaigns, it can quickly become an arduous, time-consuming endeavor. [...]
Unlocking Success: Choosing the Right B2B Tech PR Partner
When implemented and executed correctly, B2B tech PR can unlock greater exposure for a company, position it in front of their ideal audience and build better, more delineated brand awareness around their innovative platform. Whether or not this happens, however, often boils down to the [...]
The Key to Market Dominance: Harnessing the Potential of Share of Voice (SOV)
In the pursuit of market dominance, measuring marketing efforts and their alignment with business objectives is paramount. One powerful tool that has gained significant importance among technology marketing executives, especially in high-growth innovation companies looking to establish or conquer categories, is Share of Voice (SOV) [...]