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Blog2020-05-10T21:56:18-05:00
8Oct, 2020

There is Room in the Media for Your Innovation…Even Now

By |October 8th, 2020|aB Blog|Comments Off on There is Room in the Media for Your Innovation…Even Now

Can you even hear the sound of your own thoughts? It is a noisy news cycle – and one that is filled with drama as we head toward the general election. Partisan tides are now colliding at full force. Yet, beneath the amped-up rhetoric, another cycle of communications is transpiring, and another set of objectives moves forward. Executives within software, innovation and transformation platform companies continue their work to win markets. Just below the dissonance of the headlines, the impact of innovative market solutions continues to be covered in the [...]

12Mar, 2020

Supercharged COVID-19 News Cycle Needs Thought Leaders

By |March 12th, 2020|aB Blog|Comments Off on Supercharged COVID-19 News Cycle Needs Thought Leaders

The last few weeks have brought tumultuous markets, travel anxiety, a barrage of handwashing and face-touching reminders, and elbow bumping instead of handshakes. It’s a perplexing virus – mild for certain people, yet deadly for more vulnerable populations. It’s highly contagious and maybe uncontainable, with [...]

26Feb, 2020

Primary Debate Season: The Bad, the Ugly and Takeaways for Marketers

By |February 26th, 2020|aB Blog|Comments Off on Primary Debate Season: The Bad, the Ugly and Takeaways for Marketers

This year's primaries are particularly dicey, and the debates, media interviews and comments from the candidates are like a game of slip and slide. Jabs, smart quips and awkward flounders interweave to create a cacophony of arguments that are hard to follow. Some of the [...]

14Feb, 2020

This Valentine’s Day: PR Metrics Marketers Will Love

By |February 14th, 2020|aB Blog|Comments Off on This Valentine’s Day: PR Metrics Marketers Will Love

“Nobody has ever measured, not even poets, how much the heart can hold.” – Zelda Fitzgerald Love may be immeasurable, but PR isn’t. You know your company needs a media presence, that it’s time to establish thought leadership in your industry, and that your C-suite [...]

7Feb, 2020

1990 vs. 2020 in PR

By |February 7th, 2020|aB Blog|Comments Off on 1990 vs. 2020 in PR

Who doesn’t like to reminisce about the 90s? The meme and pop culture listicle creators of the world are doing a great job of pointing out the inefficiencies and absurdities we accepted as fact and trends back in the day: payphones, Friday night sitcoms and [...]

22Jan, 2020

Three Ways Earned Media Can Enhance Marketing Efforts

By |January 22nd, 2020|aB Blog|Comments Off on Three Ways Earned Media Can Enhance Marketing Efforts

Earned media can have a large impact on companies driving innovation within their industry. Targeted ads for software may offer some benefit, but as the average person is exposed to 5,000 ads every day, it’s easy to see how B2B buyers are tuning it out. [...]

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