30-Day AI Product Launch PR Checklist
AI launch timelines are shrinking, but strong PR strategy still matters. As a follow-up to our recent blog, “The New AI Launch Playbook: PR Strategies for Compressed Timelines,” we created a 30-day checklist to help companies focus their launch efforts when time is limited. The framework breaks down the core PR priorities across positioning, content development, media outreach, and post-launch amplification. The companies that succeed in compressed AI launches are not simply moving faster. They are communicating with more precision, supporting claims with proof points, and sustaining market education beyond [...]
AI Search & Media Relevance: Why Earned Media Is the New SEO
The rules of digital visibility are changing at an accelerated pace. Traditional SEO tactics—once centered on keywords, backlinks, and website optimization—are losing ground to the new frontier: AI-driven summary search. Instead of presenting a list of links, AI systems deliver synthesized answers that pull heavily [...]
ABM-Driven PR: Aligning Media Strategy to Drive Revenue
Unlock PR That Drives Pipeline – Not Just Headlines In today’s high-pressure tech landscape, marketing executives must do more than generate brand awareness; they’re being asked to directly connect public relations to revenue. While Account-Based Marketing (ABM) has become a mainstay for tech marketers [...]
Why H2 2025 Demands a Strategic PR Reset
The back-half of 2025 is already here, and marketing leaders are navigating a dynamic landscape, including transforming economic conditions. Yet, they are increasingly energized by relentless innovation and its adoption across markets. While global complexities persist, one thing is clear: technology continues to accelerate. From [...]
Navigate the Noise: Thought Leadership in Tumultuous Times
Many of us have spent the last several weeks intensely following the news—shifting priorities of regulatory bodies, new policy focuses, new funding priorities, disruptions to supply chain dynamics, and seismically advancing technologies. These moments of change often create unique opportunities to carve out thought leadership [...]
What NOT to do in PR 2025
Tech marketers are racing to win over target markets with their solutions. In this time of hyper-innovation and technology adoption, marketers have a renewed focus on igniting their marketing strategies to drive growth. Content marketing, events, SEO, and PR are all in the mix. Marketing [...]
PR Must-Dos for 2025
2025 is poised to be a year with momentum. Fundings and mergers and acquisitions are slated to increase while new technological advancements are taking hold and offering new levels of efficiency across sectors. Many tech companies are positioning to carve out market share as they [...]