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Blog2018-05-17T14:25:09+00:00
11Jul, 2018

Six Steps to Take After Getting a Cover Story

By |July 11th, 2018|aB Blog|Comments Off on Six Steps to Take After Getting a Cover Story

When a company receives a media placement in a tier-1 publication, it calls for a team celebration! Everybody is thrilled with the piece, its reach and relevancy. But, how should the marketing and sales teams use the story to fulfill the company’s primary objectives - closing business and securing new opportunities? At anthonyBarnum, our work isn’t complete once we secure a few key industry and national publication articles for a client. Our team continues to come up with new stories to tell and new ways to leverage the stories that have run. Additionally, [...]

3May, 2018

How Public Relations Helps Drive Growth

By |May 3rd, 2018|aB Blog, Thought Leadership|Comments Off on How Public Relations Helps Drive Growth

One of the foremost concerns of midmarket B2B firms is growth: Spurring it organically, gaining it by winning share from competitors and managing it. A survey of midmarket businesses by Godfrey, a B2B consulting firm, found growing market share is owners’ primary concern. “Managing [...]

18Apr, 2018

Four Fundamental Concepts for Developing a B2B Social Media Strategy that Gets Results

By |April 18th, 2018|aB Blog|Comments Off on Four Fundamental Concepts for Developing a B2B Social Media Strategy that Gets Results

Business-to-business companies have long been under the illusion that social media simply isn’t serious enough to effectively communicate their complex, multifaceted brand messaging. This may have been true when social media was in its infancy and the only users were tech-savvy twenty-somethings. But, in the current [...]

11Apr, 2018

Don’t low-ball expectations on PR – measure, plan and align

By |April 11th, 2018|aB Blog|Comments Off on Don’t low-ball expectations on PR – measure, plan and align

Innovative executives are low-balling the cadence, density and depth of media coverage potential. They are ending up with sparse coverage, and thus questioning if the PR is worth the investment. It’s an unfortunate equation that’s unfolding. Executives want media coverage for their breakthroughs and advancements, [...]

4Apr, 2018

Realize Productivity Gains: Focus on Core Competencies

By |April 4th, 2018|aB Blog, Thought Leadership|Comments Off on Realize Productivity Gains: Focus on Core Competencies

A recent poll surveyed 1,650 European midmarket businesses and found that among their top five priorities was productivity improvement. TechAisle, a market research and industry analyst organization in its annual U.S. survey, found that improving workforce productivity is the number one challenge for midmarket [...]

21Mar, 2018

Initial Strategy is Key to Tactical PR Success

By |March 21st, 2018|aB Blog, Blog|Comments Off on Initial Strategy is Key to Tactical PR Success

If you’ve read anthonyBarnum ePapers in recent months, you’ll notice a recurring theme. Almost every program anthonyBarnum Public Relations develops and executes with clients – whether it be creating a library of owned media, building and leveraging a content ecosystem, putting together a social selling [...]

15Mar, 2018

Make Differentiators Powerful and Accessible

By |March 15th, 2018|aB Blog|Comments Off on Make Differentiators Powerful and Accessible

In marketing and PR, there is a lot of talk around “differentiators.” Marketers use this term to describe what sets a company’s offering apart from the herd of competitors. It’s become such a coined phrase that it’s now used loosely to describe anything different about [...]

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