Risk vs. Reward: How Marketers Should Evaluate Their Next Campaign
The reality is every robust marketing strategy has facets that fall flat at one time or another. PR can offer big rewards, but also has its risks, if done well. One of the main goals B2B marketing executives are tasked with is to engage target audiences with their brand – to drive interest and boost the marketing pipeline. PR is one of many tactical approaches to connect prospects and drive leads. PR programs and initiatives that are truly successful connect with audiences’ pain-points; present more efficient solutions; and offer ROI [...]
How to Level Up Media Exposure from Trades to National
Every innovative company reaches an inflection point where it’s time to take over the conversation. Their transformational technology is changing an entire industry and they now need to bubble up past their target buyers and contextualize the impact to a broader audience. It’s not uncommon [...]
3 Ways Storytelling Can Upturn Media Coverage
Crafting compelling stories to pitch target media is a core component of metric-driven PR campaigns that generate brand recognition and capture transformative innovations. Earned media placements help to promote brand attributes, position company executives as thought leaders and cultivate company reputation and ROI, but how [...]
3 Tips for Managing Executive Social Media
Most marketers ensure their organization’s social media channels run extremely efficiently, with LinkedIn and Twitter being top platforms for complex technology companies. But what about company executives? Are the CEO and other key thought leaders sharing their input on social media? Are they casting a [...]
Marketers: Engineer Your PR Outcomes
Marketers like precision, and PR programs have traditionally been less than structured with fewer set metrics. Months into a campaign, it’s not uncommon for marketers to struggle with the ROI proposition. Many marketing executives crave the value a great earned media campaign can bring, but [...]
3 Ways B2B Marketers Can Secure Media Coverage
Journalists often receive several hundred pitches a day, making it hard for marketers to get their B2B company into the headlines without a calculated approach. Too often companies operate on the assumption that every editor will be interested in their product or service and want [...]
Applying For a Job at anthonyBarnum? Here Are Some Tips.
We often look for talented new members to join our anthonyBarnum team. Whether it’s an intern or account supervisor position, I’m always looking for similar traits when reviewing resumes– eagerness to become a part of our company, excitement to learn new things and the ability [...]