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Blog2020-05-10T21:56:18-05:00
21May, 2020

What Innovation Companies Need to be Communicating in the Reopening

By |May 21st, 2020|aB Blog|Comments Off on What Innovation Companies Need to be Communicating in the Reopening

America is resilient and always chaotic. It’s a surprising feat that the nation achieved as much synchronicity as it did amid the lockdowns to flatten the spread of COVID-19. And, not surprisingly, the reopenings have revived the patchworks of differing perspectives, approaches, partisan viewpoints and predictions about the future of markets. It’s a colorful palette. Wherever the extremes may fall, the nation is steadily reopening, and economic and business reporters see signs of revival. Some innovations have been on hold as some companies have felt the full impact of the [...]

14Feb, 2020

This Valentine’s Day: PR Metrics Marketers Will Love

By |February 14th, 2020|aB Blog|Comments Off on This Valentine’s Day: PR Metrics Marketers Will Love

“Nobody has ever measured, not even poets, how much the heart can hold.” – Zelda Fitzgerald Love may be immeasurable, but PR isn’t. You know your company needs a media presence, that it’s time to establish thought leadership in your industry, and that your C-suite [...]

7Feb, 2020

1990 vs. 2020 in PR

By |February 7th, 2020|aB Blog|Comments Off on 1990 vs. 2020 in PR

Who doesn’t like to reminisce about the 90s? The meme and pop culture listicle creators of the world are doing a great job of pointing out the inefficiencies and absurdities we accepted as fact and trends back in the day: payphones, Friday night sitcoms and [...]

22Jan, 2020

Three Ways Earned Media Can Enhance Marketing Efforts

By |January 22nd, 2020|aB Blog|Comments Off on Three Ways Earned Media Can Enhance Marketing Efforts

Earned media can have a large impact on companies driving innovation within their industry. Targeted ads for software may offer some benefit, but as the average person is exposed to 5,000 ads every day, it’s easy to see how B2B buyers are tuning it out. [...]

14Jan, 2020

Takeaways for 2020 – 75 Marketing Leader Conversations and a Baby Yoda

By |January 14th, 2020|aB Blog|Comments Off on Takeaways for 2020 – 75 Marketing Leader Conversations and a Baby Yoda

With mixed generations now at the helm of North America’s fastest-growing innovation companies, we’re seeing major convergence. Marketers are taking on a new set of technologies poised to transform industries and are doing so in the context of ever-splintering and advancing marketing tools. They’re seeking [...]

5Dec, 2019

The Benefits of Blogging for a B2B Content Marketing Strategy

By |December 5th, 2019|aB Blog|Comments Off on The Benefits of Blogging for a B2B Content Marketing Strategy

Strategically crafted content is the heart of any successful marketing strategy, and the best way to consistently generate new content and amplify existing thought leadership is through a PR campaign paired with blogging. Blogging has grown in popularity over the past few years for B2B [...]

22Nov, 2019

4 Ways to Build Meaningful Connections with Reporters

By |November 22nd, 2019|aB Blog|Comments Off on 4 Ways to Build Meaningful Connections with Reporters

According to Muck Rack’s annual State of Journalism report, 63% of journalists generally view their relationship with PR professionals as mutually beneficial, but not quite a partnership. Journalists receive hundreds of pitches every day that could be of interest to their readers, and some that [...]

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