This Valentine’s Day: PR Metrics Marketers Will Love
“Nobody has ever measured, not even poets, how much the heart can hold.” – Zelda Fitzgerald Love may be immeasurable, but PR isn’t. You know your company needs a media presence, that it’s time to establish thought leadership in your industry, and that your C-suite possesses the passion and knowledge to lead pressing industry conversations. Likely, you also know these goals necessitate a powerful PR campaign to supplement your marketing efforts. It can be difficult, however, to calculate and communicate the ROI of public relations to budget-minded decision makers. With [...]
Crisis in B2B Tech: Yeah, it can Happen
It’s no secret that technological and personnel crises can blindside a company causing long-term negative effects or, in some cases, permanent damage that is impossible to recover from. For tech-driven B2B organizations, these crises can appear in many forms and at highly unpredictable and inopportune [...]
Five Reasons to Combine PR and Content Marketing Efforts
In the age of the internet-driven, 24-hour news cycle, the way companies generate new leads and assist potential customers along the buyer’s journey has changed considerably. The proliferation of social media and blogs makes it possible for anyone with an internet connection to call themselves [...]
How to Maximize PR to Build Organic Traffic
Marketing executives are increasingly seeking more organic traffic as their analytics are revealing it produces (in many cases) higher quality leads. While marketers do see PR as a method that will add momentum to their efforts, they often have concerns about under-performance and time horizons [...]
Embrace the NYC Media Tour in B2B Innovation Tech
In today’s around-the-clock news cycles, PR professionals are constantly evaluating and reinventing methodologies and strategies designed to ensure those they represent remain top-of-mind. PR 101 taught us that if we want to rise to the top of the media attention pile, we must provide journalists [...]
Think Before You Speak: Why Media Training is Important
Effective communication is essential to developing and maintaining long-term relationships with the press. Reporters are often on tight deadlines and aren’t inherent experts on the topic at hand, so they appreciate having contacts they can rely on to assist them in developing interesting and engaging [...]
Socially on Point: Tailor Your Social Media Strategy Per Platform
When executed strategically, social media provides B2B companies the unique opportunity to engage directly with their target audience, demonstrate thought leadership, and is one of the most important tools for cultivating strong brand association with followers. Having an effective social media strategy in place means [...]