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Blog2018-05-17T14:25:09+00:00
16Jan, 2019

5 Things Marketers Should Know About PR in 2019

By |January 16th, 2019|aB Blog, Public Relations|Comments Off on 5 Things Marketers Should Know About PR in 2019

Brisk news cycles, POTUS on Twitter, brands increasingly taking powerful political and social stands, and sensational revelations of all kinds in the headlines made reading the morning paper a jarring experience in 2018. Unfortunately, the worst of these trends isn’t likely to abate in the new year. Marketers, trying to build their brands in complex innovation markets, may feel overwhelmed with how to penetrate these wild news cycles with their messages. Here are the top 5 things we think marketers should know about earned media in 2019.  #1 Relevant media [...]

1Nov, 2018

PR Should Be Intentional

By |November 1st, 2018|aB Blog|Comments Off on PR Should Be Intentional

Marketers have a vision for “ideal” outcomes in public relations, but it’s easy to instead settle for opportunistic earned media coverage. Valuable, category-defining media coverage, which conveys complex and nuanced messaging, cannot be worked into a pre-existing narrative; it has to be intentionally created. While [...]

25Oct, 2018

3 Tips for Developing a Thought Leadership SEO Strategy

By |October 25th, 2018|aB Blog|Comments Off on 3 Tips for Developing a Thought Leadership SEO Strategy

In today’s digital marketplace, search engines play a leading role in B2B purchase decisions. According to a recent survey, B2B researchers usually conduct 12 searches before engaging with a specific brand and 75 percent of those surveyed selected the vendor based on their content. Optimizing [...]

18Oct, 2018

6 Tips for Determining the Best Times to Post on Social Media

By |October 18th, 2018|aB Blog|Comments Off on 6 Tips for Determining the Best Times to Post on Social Media

An organization might have a firm grasp of the types of stories and news they should share with their social media followers, but if they aren’t posting them at the right times, their target audience may never be fully engaged. So, what are the best [...]

11Oct, 2018

Marketer’s Debate: Aim for Trade or Go Big

By |October 11th, 2018|aB Blog|Comments Off on Marketer’s Debate: Aim for Trade or Go Big

In the early conversations about the potential of a PR campaign, leading growth marketers typically aim high or aim for their target decision-maker. While there are many nuanced strategies within PR, depending on the business objectives of a specific organization, marketers typically elect a trade [...]

19Sep, 2018

The Factors on PR Metrics

By |September 19th, 2018|aB Blog|Comments Off on The Factors on PR Metrics

It’s not an uncommon conversation to have with senior marketers. They see PR as a powerful vehicle but remain confused about how results will and can be predicted. As data and ROI people, they seek to wrap their head around the factors that will ultimately [...]

12Sep, 2018

Choosing Sides: 5 PR Tips for Successful Corporate Social Responsibility Initiatives

By |September 12th, 2018|aB Blog|Comments Off on Choosing Sides: 5 PR Tips for Successful Corporate Social Responsibility Initiatives

In a world that seems to become more polarized every day, corporations and businesses taking public stances on social issues is no longer a novel communication strategy— it’s expected. A properly executed and maintained corporate social responsibility strategy not only serves to better a company’s [...]

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