4 Ways to Build Meaningful Connections with Reporters
According to Muck Rack’s annual State of Journalism report, 63% of journalists generally view their relationship with PR professionals as mutually beneficial, but not quite a partnership. Journalists receive hundreds of pitches every day that could be of interest to their readers, and some that are less than newsworthy and mainly self-serving. As a PR professional, knowing how to connect with journalists and their editorial board is key to securing an earned media placement. Beyond the initial research completed to make sure the journalist and outlet is a fit, effective [...]
Socially on Point: Tailor Your Social Media Strategy Per Platform
When executed strategically, social media provides B2B companies the unique opportunity to engage directly with their target audience, demonstrate thought leadership, and is one of the most important tools for cultivating strong brand association with followers. Having an effective social media strategy in place means [...]
Structuring PR for Market Transformation
anthonyBarnum works with technology companies transforming the world, from how we optimize outcomes in health care to how and what we drive or how we harness a new era of distributed energy. Radical transformations can have glitches and stalls related to counterproductive regulations, more complex [...]
Craft Your Case Studies with Media Interest in Mind
Publishing case studies is a staple in content marketing for B2B companies. They serve as detailed yet comprehensible analyses of important projects – proof that a company can successfully identify pressing pain points in its industry, implement innovative solutions and bring to fruition a desirable [...]
Ultra-Disruptive Tech Needs Authentic Market Messages
Marketers of innovative companies are in a unique balancing act of highlighting the value of their technology to their target market, while also making it digestible and relevant. They are faced with conveying the current, future and potential impact all at once to illustrate value. [...]
Risk vs. Reward: How Marketers Should Evaluate Their Next Campaign
The reality is every robust marketing strategy has facets that fall flat at one time or another. PR can offer big rewards, but also has its risks, if done well. One of the main goals B2B marketing executives are tasked with is to engage target [...]
PR for Talent – Attraction and Retention
PR has numerous X factors of value. We often evangelize the value of PR in terms of lead generation or as part of a marketing ecosystem, but some outcomes are frequently overlooked. Data marketers analyzing how they’re going to move their revenue streams forward are [...]