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Blog2023-08-17T09:48:35-05:00
23Jan, 2024

Prepare: 2024 Ushers In a Tech Category Wave

By |January 23rd, 2024|Blog|Comments Off on Prepare: 2024 Ushers In a Tech Category Wave

Most of us were happy to slam the door shut on 2023. While realists do not expect the changing of the year to instantly cure all the tumultuousness from the prior one, at least it provides a mental reset toward progress. With the building transformation of AI and automation, and other technologies that continue to advance, venture-funded companies are rolling out new platforms to address inefficiencies and pain points in markets at a rapid pace. Innovations are permeating all corners of technology. A veteran tech leader involved with CES said [...]

27Jul, 2023

Breaking Ground: The Latest B2B Marketing Trends for 2023

By |July 27th, 2023|Blog|Comments Off on Breaking Ground: The Latest B2B Marketing Trends for 2023

When it comes to marketing for B2B technology businesses, there’s an almost overwhelming amount of things to consider. From the most effective marketing practices, to ideal media types, to audience targeting and  measuring the effectiveness of campaigns, it can quickly become an arduous, time-consuming endeavor. [...]

20Jul, 2023

Unlocking Success: Choosing the Right B2B Tech PR Partner

By |July 20th, 2023|Blog|Comments Off on Unlocking Success: Choosing the Right B2B Tech PR Partner

When implemented and executed correctly, B2B tech PR can unlock greater exposure for a company, position it in front of their ideal audience and build better, more delineated brand awareness around their innovative platform. Whether or not this happens, however, often boils down to the [...]

29Jun, 2023

The Key to Market Dominance: Harnessing the Potential of Share of Voice (SOV)

By |June 29th, 2023|Blog|Comments Off on The Key to Market Dominance: Harnessing the Potential of Share of Voice (SOV)

In the pursuit of market dominance, measuring marketing efforts and their alignment with business objectives is paramount. One powerful tool that has gained significant importance among technology marketing executives, especially in high-growth innovation companies looking to establish or conquer categories, is Share of Voice (SOV) [...]

30May, 2023

Category Expansion: Mastering the Second Half of 2023 for Maximum Impact

By |May 30th, 2023|Blog|Comments Off on Category Expansion: Mastering the Second Half of 2023 for Maximum Impact

We are approaching the half-way mark of a turbulent year. Many marketing executives, after sitting on the sidelines for the first half of the year, are drawing up strategy plans to aggressively close out the year. While SVB’s collapse shook B2B technology companies across the [...]

19Apr, 2023

Platform Driven by AI? Carve Out Your Tech Category – NOW!

By |April 19th, 2023|Blog|Comments Off on Platform Driven by AI? Carve Out Your Tech Category – NOW!

Much of the earned media coverage in technology is increasingly focused on AI-oriented platforms. The narratives range from speculation about AI’s impact in the future and its potential negative impacts toward humanity to its more practical capabilities to bring greater levels of efficiency to key [...]

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Leading innovation companies select anthonyBarnum to increase their visibility, hone their external image and generate meaningful media coverage aligned with their core objectives. Founded in 2007, anthonyBarnum is a national public relations firm specializing in category-defining strategies for transformative platforms, software, and technologies.

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