3 Tips to Ensure a Company’s Messaging Shapes PR Outcomes
Messaging that authentically captures a company’s differentiation and value to its market is key to connecting with strategic audiences via PR. Without first establishing effective messaging, public relations initiatives produce only a fraction of the potential impact. Intentional PR requires quickly and effectively conveying important concepts to the media. Establishing cohesive messaging is important for all businesses, but for complex sector B2B companies, the process can be nuanced. Messaging needs to articulate the market segment it addresses; the impact of the solution; the pain points of the status quo; and [...]
The Factors on PR Metrics
It’s not an uncommon conversation to have with senior marketers. They see PR as a powerful vehicle but remain confused about how results will and can be predicted. As data and ROI people, they seek to wrap their head around the factors that will ultimately [...]
Choosing Sides: 5 PR Tips for Successful Corporate Social Responsibility Initiatives
In a world that seems to become more polarized every day, corporations and businesses taking public stances on social issues is no longer a novel communication strategy— it’s expected. A properly executed and maintained corporate social responsibility strategy not only serves to better a company’s [...]
How to Keep Your Media Outreach Relevant in Today’s News Cycle
Effective marketers know securing earned media is key to building and maintaining a company’s visibility and credibility. However, securing coverage can seem like a daunting task in today’s 24-hour news cycle. Whether a company is working to build brand awareness or establish thought leadership within [...]
Marketers: Get to the Next Level
High growth companies poised to own a category deploy advanced strategies to target their markets. Marketers leading the effort often sculpt advanced thought leadership and deploy it across tactical channels – demand generation, social media and PR. They frequently juggle numerous concepts, well-architected content and marketing [...]
Developing a B2B Social Media Strategy that Gets Results
Business-to-business companies have long been under the illusion that social media isn’t serious enough to effectively communicate their complex, multifaceted brand messaging. This may have been true when social media was in its infancy and the only users were tech-savvy twenty-somethings. However, in the [...]
Get Faster ROI from PR
Marketing executives are racing to establish their companies at the forefront of their industry segments, carving out a category-grabbing position to systematically generate and convert demand. To expediate returns with a new, sophisticated and results-oriented PR team, marketers can and should prepare. By providing insightful [...]