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Blog2023-08-17T09:48:35-05:00
7Dec, 2023

anthonyBarnum’s Top 10 Placements of 2023

By |December 7th, 2023|Blog|Comments Off on anthonyBarnum’s Top 10 Placements of 2023

There are so many ways to create meaningful thought leadership. To that end, we've compiled some of our favorite earned media placements of 2023 that were secured and developed on behalf of our tech clients. anthonyBarnum team members explain why the coverage was so significant to the client's objective and what they loved about the piece. We also categorized the placements to help demonstrate the various approaches we leverage to create meaningful earned media outcomes. Expert Positioning Forbes - Tax And The Future Of Artificial Intelligence Originally published as [...]

20Jul, 2023

Unlocking Success: Choosing the Right B2B Tech PR Partner

By |July 20th, 2023|Blog|Comments Off on Unlocking Success: Choosing the Right B2B Tech PR Partner

When implemented and executed correctly, B2B tech PR can unlock greater exposure for a company, position it in front of their ideal audience and build better, more delineated brand awareness around their innovative platform. Whether or not this happens, however, often boils down to the [...]

29Jun, 2023

The Key to Market Dominance: Harnessing the Potential of Share of Voice (SOV)

By |June 29th, 2023|Blog|Comments Off on The Key to Market Dominance: Harnessing the Potential of Share of Voice (SOV)

In the pursuit of market dominance, measuring marketing efforts and their alignment with business objectives is paramount. One powerful tool that has gained significant importance among technology marketing executives, especially in high-growth innovation companies looking to establish or conquer categories, is Share of Voice (SOV) [...]

30May, 2023

Category Expansion: Mastering the Second Half of 2023 for Maximum Impact

By |May 30th, 2023|Blog|Comments Off on Category Expansion: Mastering the Second Half of 2023 for Maximum Impact

We are approaching the half-way mark of a turbulent year. Many marketing executives, after sitting on the sidelines for the first half of the year, are drawing up strategy plans to aggressively close out the year. While SVB’s collapse shook B2B technology companies across the [...]

19Apr, 2023

Platform Driven by AI? Carve Out Your Tech Category – NOW!

By |April 19th, 2023|Blog|Comments Off on Platform Driven by AI? Carve Out Your Tech Category – NOW!

Much of the earned media coverage in technology is increasingly focused on AI-oriented platforms. The narratives range from speculation about AI’s impact in the future and its potential negative impacts toward humanity to its more practical capabilities to bring greater levels of efficiency to key [...]

30Mar, 2023

PR in 2023: Analyzing Media Targets

By |March 30th, 2023|Blog|Comments Off on PR in 2023: Analyzing Media Targets

In my previous blog, I focused on the three primary types of thought leadership that should be the primary drivers of PR outreach in 2023 for tech companies: 1) Technical Thought Leadership 2) Data Thought Leadership 3) Visionary Thought Leadership A great thought leadership approach [...]

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anthonyBarnum

Leading innovation companies select anthonyBarnum to increase their visibility, hone their external image and generate meaningful media coverage aligned with their core objectives. Founded in 2007, anthonyBarnum is a national public relations firm specializing in category-defining strategies for transformative platforms, software, and technologies.

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