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Blog2022-11-04T13:04:57-05:00
6Oct, 2022

Create a Category via PR: The Signs Before the KPIs – Part Three

By |October 6th, 2022|aB Blog, Blog, Public Relations, Thought Leadership|Comments Off on Create a Category via PR: The Signs Before the KPIs – Part Three

Create a Category via PR: The Signs Before the KPIs - Part Three Nothing is more important in a PR campaign than for it to deliver impactful and valuable earned media placements that articulate the platform’s differentiation in a way that connects with target audiences. Marketers, and other executives, want to measure and track the value of their investments.  Defining KPIs for an innovation company with no prior systematic PR program can be difficult for marketing executives. In some cases, marketing executives will have led a PR campaign that starts [...]

30Mar, 2022

Thought Leadership for AI

By |March 30th, 2022|aB Blog, Thought Leadership|Comments Off on Thought Leadership for AI

Artificial intelligence technology platforms are receiving enormous amounts of funding and attention. Today, many of anthonyBarnum PR’s clients have AI in their B2B software solutions. For the last several years AI has been gaining momentum toward transformation – driven by the efficiency and capabilities it [...]

22Feb, 2022

2022 Themes for Thought Leadership — Hooking Reporters and Customers

By |February 22nd, 2022|aB Blog, Thought Leadership|Comments Off on 2022 Themes for Thought Leadership — Hooking Reporters and Customers

The new year brings new focuses, trends, and themes by the trade and business media. Patterns of media interest are emerging across verticals as we move through the first quarter. Themes we had hoped to leave behind in 2021 are persisting, and some issues are [...]

14Dec, 2021

The Top 10 Gifts Marketers Want in Their Stocking

By |December 14th, 2021|aB Blog|Comments Off on The Top 10 Gifts Marketers Want in Their Stocking

‘Twas the night before Christmas, when all through the house Not a creature was stirring, not even a mouse; The stockings were hung by the chimney with care, In hopes that St. Nicholas soon would be there…” While this is the season of celebrations and preparation [...]

16Nov, 2021

2022 is Coming – Game the Holidays with Our Top 3 PR Tips for Q4

By |November 16th, 2021|aB Blog|Comments Off on 2022 is Coming – Game the Holidays with Our Top 3 PR Tips for Q4

The holidays are a busy time, but there are ways marketers can leverage the ebbs and flows of the season to maximize the reach of their message. If you are seeking to get a jump on the new year, the latter half of the fourth [...]

29Sep, 2021

Q4 2021 is Great for Thought Leaders in B2B Innovation: Here’s Why

By |September 29th, 2021|aB Blog, Public Relations, Thought Leadership|Comments Off on Q4 2021 is Great for Thought Leaders in B2B Innovation: Here’s Why

Summer is fading into fall and the final quarter of the year is just around the corner. Innovation companies are ramping up on all marketing cylinders to close out the year. As they do so, they also have an eye toward how to lay the [...]

24Aug, 2021

Make the Most out of Major Press Releases

By |August 24th, 2021|aB Blog, Public Relations|Comments Off on Make the Most out of Major Press Releases

High-growth innovation companies often have seismic news they are seeking to get out to their target markets. Strategic acquisitions, significant funding rounds, and product breakthroughs are some examples of key news that can lead to significant coverage. And it seems so easy – hire a [...]

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