Blog2021-05-27T11:41:54-05:00
4May, 2022

The Media is in Chaos – B2B Innovation Marketers Can Make Key Moves

By |May 4th, 2022|aB Blog, Thought Leadership|Comments Off on The Media is in Chaos – B2B Innovation Marketers Can Make Key Moves

From the acquisitions of news outlets to the intense retractions and resets that came with the pandemic, and bitter disputes we’ve witnessed on social media, it’s been a chaotic time across both traditional and social media. Wild swings in ratings have taken place in fewer than two years. Newsrooms across the spectrum of media outlets laid off reporters and editors and then furiously restaffed in 2021. Even outside the realms of political or cultural issues, media’s reporting priorities have been dramatically shifting to keep up with economic, technological and global [...]

24Aug, 2021

Make the Most out of Major Press Releases

By |August 24th, 2021|aB Blog, Public Relations|Comments Off on Make the Most out of Major Press Releases

High-growth innovation companies often have seismic news they are seeking to get out to their target markets. Strategic acquisitions, significant funding rounds, and product breakthroughs are some examples of key news that can lead to significant coverage. And it seems so easy – hire a [...]

29Jul, 2021

Forget PR as Storytelling. Be a Newsworthy, Innovation-focused Thought Leader

By |July 29th, 2021|aB Blog|Comments Off on Forget PR as Storytelling. Be a Newsworthy, Innovation-focused Thought Leader

I am not a big fan of PR being referred to as "storytelling" – Does an innovation company transforming an entire market or process with advanced technology need a story told?  Innovation and platform companies are seeking to create meaningful, impactful PR campaigns through category-defining [...]

25Jun, 2021

4 PR Strategies to Leverage Post-Pandemic

By |June 25th, 2021|aB Blog, Blog, Public Relations, Thought Leadership|Comments Off on 4 PR Strategies to Leverage Post-Pandemic

There is no way to hit rewind. The pandemic has waned, but its impact is scattered across industries and technology. We saw accelerations in the adoption of technology, such as virtual collaboration, e-commerce, and e-learning. We saw healthcare technology advance as providers look to rebound [...]

6May, 2021

Share of Voice Measurement Offers Marketers a Map

By |May 6th, 2021|aB Blog, Public Relations, Thought Leadership|Comments Off on Share of Voice Measurement Offers Marketers a Map

Part 2 of our Share of Voice Series. Read Part 1 here. Public relations experts could measure PR back in the day, but – as we discussed in Part 1 of our SOV series – it wasn’t the most efficient process. As the internet became [...]

6Apr, 2021

Measuring PR: Old School versus Share of Voice

By |April 6th, 2021|aB Blog, Public Relations, Thought Leadership|Comments Off on Measuring PR: Old School versus Share of Voice

Share of Voice Part 1 All marketing efforts must be measured for their return and support of a company’s business objectives. Share of Voice (SOV) reporting is increasingly important to marketing executives, particularly in high growth innovation companies seeking to create or take over categories. [...]

27Jan, 2021

PR for SEO – aB’s Top 3 Tips

By |January 27th, 2021|aB Blog, Public Relations|Comments Off on PR for SEO – aB’s Top 3 Tips

Innovation companies are focused on reshaping their target markets. To do so, they must first define the intersection of their differentiated solution and their markets’ pain points. There are a variety of ways in which data marketing executives do this: Content of all kinds, webinars, [...]

Get Connected

Enter email for firm updates

Categories

Request a Briefing

Need a breakthrough PR strategy and metrics-driven execution?
Contact us to learn more.

Go to Top