Blog2021-05-27T11:41:54-05:00
29Jul, 2021

Forget PR as Storytelling. Be a Newsworthy, Innovation-focused Thought Leader

By |July 29th, 2021|aB Blog|Comments Off on Forget PR as Storytelling. Be a Newsworthy, Innovation-focused Thought Leader

I am not a big fan of PR being referred to as "storytelling" – Does an innovation company transforming an entire market or process with advanced technology need a story told?  Innovation and platform companies are seeking to create meaningful, impactful PR campaigns through category-defining thought leadership. And this couldn’t be more imperative than now. For many companies, the latter half of 2021 and 2022 are poised to be a time of acceleration. For marketers, the focus needs to be on presenting differentiation to generate top of funnel leads. To [...]

23Apr, 2020

What Types of Innovation Companies Move to PR in a Pandemic?

By |April 23rd, 2020|aB Blog|Comments Off on What Types of Innovation Companies Move to PR in a Pandemic?

In a matter of a few weeks, the innovative marketers in the U.S. found many key pillars of their marketing stack turned sideways. Conferences for the spring were canceled, some have been tentatively rescheduled, and others have gone virtual. For some industries, these events remain [...]

12Mar, 2020

Supercharged COVID-19 News Cycle Needs Thought Leaders

By |March 12th, 2020|aB Blog|Comments Off on Supercharged COVID-19 News Cycle Needs Thought Leaders

The last few weeks have brought tumultuous markets, travel anxiety, a barrage of handwashing and face-touching reminders, and elbow bumping instead of handshakes. It’s a perplexing virus – mild for certain people, yet deadly for more vulnerable populations. It’s highly contagious and maybe uncontainable, with [...]

26Feb, 2020

Primary Debate Season: The Bad, the Ugly and Takeaways for Marketers

By |February 26th, 2020|aB Blog|Comments Off on Primary Debate Season: The Bad, the Ugly and Takeaways for Marketers

This year's primaries are particularly dicey, and the debates, media interviews and comments from the candidates are like a game of slip and slide. Jabs, smart quips and awkward flounders interweave to create a cacophony of arguments that are hard to follow. Some of the [...]

14Feb, 2020

This Valentine’s Day: PR Metrics Marketers Will Love

By |February 14th, 2020|aB Blog|Comments Off on This Valentine’s Day: PR Metrics Marketers Will Love

“Nobody has ever measured, not even poets, how much the heart can hold.” – Zelda Fitzgerald Love may be immeasurable, but PR isn’t. You know your company needs a media presence, that it’s time to establish thought leadership in your industry, and that your C-suite [...]

7Feb, 2020

1990 vs. 2020 in PR

By |February 7th, 2020|aB Blog|Comments Off on 1990 vs. 2020 in PR

Who doesn’t like to reminisce about the 90s? The meme and pop culture listicle creators of the world are doing a great job of pointing out the inefficiencies and absurdities we accepted as fact and trends back in the day: payphones, Friday night sitcoms and [...]

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