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Blog2020-05-10T21:56:18-05:00
23Apr, 2020

What Types of Innovation Companies Move to PR in a Pandemic?

By |April 23rd, 2020|aB Blog|Comments Off on What Types of Innovation Companies Move to PR in a Pandemic?

In a matter of a few weeks, the innovative marketers in the U.S. found many key pillars of their marketing stack turned sideways. Conferences for the spring were canceled, some have been tentatively rescheduled, and others have gone virtual. For some industries, these events remain strategically important venues for building the pipeline. Demand gen, a tool leveraged by most innovative companies, just got adopted in a massive shift across industries that never used it prior. While it’s not going anywhere, the great adoption may make it less predictable, which could [...]

7Nov, 2019

Five Reasons to Combine PR and Content Marketing Efforts

By |November 7th, 2019|aB Blog|Comments Off on Five Reasons to Combine PR and Content Marketing Efforts

In the age of the internet-driven, 24-hour news cycle, the way companies generate new leads and assist potential customers along the buyer’s journey has changed considerably. The proliferation of social media and blogs makes it possible for anyone with an internet connection to call themselves [...]

1Nov, 2019

How to Maximize PR to Build Organic Traffic

By |November 1st, 2019|aB Blog|Comments Off on How to Maximize PR to Build Organic Traffic

Marketing executives are increasingly seeking more organic traffic as their analytics are revealing it produces (in many cases) higher quality leads. While marketers do see PR as a method that will add momentum to their efforts, they often have concerns about under-performance and time horizons [...]

24Oct, 2019

Embrace the NYC Media Tour in B2B Innovation Tech

By |October 24th, 2019|aB Blog|Comments Off on Embrace the NYC Media Tour in B2B Innovation Tech

In today’s around-the-clock news cycles, PR professionals are constantly evaluating and reinventing methodologies and strategies designed to ensure those they represent remain top-of-mind. PR 101 taught us that if we want to rise to the top of the media attention pile, we must provide journalists [...]

10Oct, 2019

Think Before You Speak: Why Media Training is Important

By |October 10th, 2019|aB Blog|Comments Off on Think Before You Speak: Why Media Training is Important

Effective communication is essential to developing and maintaining long-term relationships with the press. Reporters are often on tight deadlines and aren’t inherent experts on the topic at hand, so they appreciate having contacts they can rely on to assist them in developing interesting and engaging [...]

25Sep, 2019

Socially on Point: Tailor Your Social Media Strategy Per Platform

By |September 25th, 2019|aB Blog|Comments Off on Socially on Point: Tailor Your Social Media Strategy Per Platform

When executed strategically, social media provides B2B companies the unique opportunity to engage directly with their target audience, demonstrate thought leadership, and is one of the most important tools for cultivating strong brand association with followers. Having an effective social media strategy in place means [...]

19Sep, 2019

Structuring PR for Market Transformation

By |September 19th, 2019|aB Blog|Comments Off on Structuring PR for Market Transformation

anthonyBarnum works with technology companies transforming the world, from how we optimize outcomes in health care to how and what we drive or how we harness a new era of distributed energy. Radical transformations can have glitches and stalls related to counterproductive regulations, more complex [...]

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