Now, Marketers, Get to Work!
Well, yes, the election has come and gone. While it may be difficult to find common ground in American politics, we can all agree we are grateful the texts and emails have ended. The news cycle will soon begin its transition as the business media cover the busy intersection of advancing technology, the economy, and new policies. With many economic experts predicting a surge in exits and investing in the coming years, marketers are gearing up for a fast-paced 2025. As 2024 rolls toward its final month, marketers are taking [...]
Tech PR Trends in Q4 2023
It's Fall, Y’all... and things are DIFFERENT. Things feel different, don’t they? Investment dollars are pouring into AI, cleantech, and healthcare technologies. The news environment seems a bit more practical and less contentious. Technology is at an inflection point as new forms of AI, analytics, [...]
The Do’s and Don’ts of Tech PR in Q4
With summer coming to a close, tech companies are ramping up to finish the year strong. Q4 expectations and an eye toward performance for Q1 usher in the busiest possible time of the year for many marketing executives. Amped-up campaigns, an intense focus on sales, [...]
Lessons in PR from the Dot-Com Era to the AI Boom
AI is more than a boom – it’s poised as a transformational force in the market. It’s more than ChatGPT; it’s more than one vertical or process, and it’s more nuanced than has been covered in the media thus far. Venture funding is showing us [...]
Breaking Ground: The Latest B2B Marketing Trends for 2023
When it comes to marketing for B2B technology businesses, there’s an almost overwhelming amount of things to consider. From the most effective marketing practices, to ideal media types, to audience targeting and measuring the effectiveness of campaigns, it can quickly become an arduous, time-consuming endeavor. [...]
Unlocking Success: Choosing the Right B2B Tech PR Partner
When implemented and executed correctly, B2B tech PR can unlock greater exposure for a company, position it in front of their ideal audience and build better, more delineated brand awareness around their innovative platform. Whether or not this happens, however, often boils down to the [...]
The Key to Market Dominance: Harnessing the Potential of Share of Voice (SOV)
In the pursuit of market dominance, measuring marketing efforts and their alignment with business objectives is paramount. One powerful tool that has gained significant importance among technology marketing executives, especially in high-growth innovation companies looking to establish or conquer categories, is Share of Voice (SOV) [...]