When it comes to marketing for B2B technology businesses, there’s an almost overwhelming amount of things to consider. From the most effective marketing practices, to ideal media types, to audience targeting and  measuring the effectiveness of campaigns, it can quickly become an arduous, time-consuming endeavor. [...]

When implemented and executed correctly, B2B tech PR can unlock greater exposure for a company, position it in front of their ideal audience and build better, more delineated brand awareness around their innovative platform. Whether or not this happens, however, often boils down to the [...]

In the pursuit of market dominance, measuring marketing efforts and their alignment with business objectives is paramount. One powerful tool that has gained significant importance among technology marketing executives, especially in high-growth innovation companies looking to establish or conquer categories, is Share of Voice (SOV) [...]

Marketers create strategies and tactics designed to deliver leads and conversions many months in advance. Sales cycles in advanced tech range dramatically from a month to 18 months. B2B tech marketers have to drive pipeline and prove out their platform's value to their market in [...]

We are approaching the half-way mark of a turbulent year. Many marketing executives, after sitting on the sidelines for the first half of the year, are drawing up strategy plans to aggressively close out the year. While SVB’s collapse shook B2B technology companies across the [...]

Much of the earned media coverage in technology is increasingly focused on AI-oriented platforms. The narratives range from speculation about AI’s impact in the future and its potential negative impacts toward humanity to its more practical capabilities to bring greater levels of efficiency to key [...]