The AI Launch Isn’t the Story—Market Education Is
In 2026, we are well past the days when AI launches automatically generated awareness and differentiation. Growth-stage technology companies backed by investors have to do more than announce their products. They have to build category narratives with meaning, substance, and measurable outcomes that educate their markets. There is a good reason to take a much deeper PR approach. While AI launches continue to dominate headlines, the bigger challenge begins after launch. MIT research found that 95% of enterprise generative AI pilots fail to deliver measurable ROI. For marketers, the real [...]
What NOT to do in PR 2025
Tech marketers are racing to win over target markets with their solutions. In this time of hyper-innovation and technology adoption, marketers have a renewed focus on igniting their marketing strategies to drive growth. Content marketing, events, SEO, and PR are all in the mix. Marketing [...]
PR Must-Dos for 2025
2025 is poised to be a year with momentum. Fundings and mergers and acquisitions are slated to increase while new technological advancements are taking hold and offering new levels of efficiency across sectors. Many tech companies are positioning to carve out market share as they [...]