PR in the Era of AI Search
As AI increasingly becomes the first stop for B2B research, many technology marketing executives are seeing a shift in how buyers discover companies. Traditional organic search traffic is declining as users turn to AI search experiences for direct answers instead of clicking through to websites. For organizations that rely primarily on SEO and owned content, this shift often means fewer website visits. AI systems frequently summarize information without directing users to the original source. At the same time, companies with strong earned media, analyst coverage, executive thought leadership, customer [...]
Navigate the Noise: Thought Leadership in Tumultuous Times
Many of us have spent the last several weeks intensely following the news—shifting priorities of regulatory bodies, new policy focuses, new funding priorities, disruptions to supply chain dynamics, and seismically advancing technologies. These moments of change often create unique opportunities to carve out thought leadership [...]
What NOT to do in PR 2025
Tech marketers are racing to win over target markets with their solutions. In this time of hyper-innovation and technology adoption, marketers have a renewed focus on igniting their marketing strategies to drive growth. Content marketing, events, SEO, and PR are all in the mix. Marketing [...]
PR Must-Dos for 2025
2025 is poised to be a year with momentum. Fundings and mergers and acquisitions are slated to increase while new technological advancements are taking hold and offering new levels of efficiency across sectors. Many tech companies are positioning to carve out market share as they [...]