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Blog2023-08-17T09:48:35-05:00
23Jan, 2024

Prepare: 2024 Ushers In a Tech Category Wave

By |January 23rd, 2024|Blog|Comments Off on Prepare: 2024 Ushers In a Tech Category Wave

Most of us were happy to slam the door shut on 2023. While realists do not expect the changing of the year to instantly cure all the tumultuousness from the prior one, at least it provides a mental reset toward progress. With the building transformation of AI and automation, and other technologies that continue to advance, venture-funded companies are rolling out new platforms to address inefficiencies and pain points in markets at a rapid pace. Innovations are permeating all corners of technology. A veteran tech leader involved with CES said [...]

19Apr, 2023

Platform Driven by AI? Carve Out Your Tech Category – NOW!

By |April 19th, 2023|Blog|Comments Off on Platform Driven by AI? Carve Out Your Tech Category – NOW!

Much of the earned media coverage in technology is increasingly focused on AI-oriented platforms. The narratives range from speculation about AI’s impact in the future and its potential negative impacts toward humanity to its more practical capabilities to bring greater levels of efficiency to key [...]

30Mar, 2023

PR in 2023: Analyzing Media Targets

By |March 30th, 2023|Blog|Comments Off on PR in 2023: Analyzing Media Targets

In my previous blog, I focused on the three primary types of thought leadership that should be the primary drivers of PR outreach in 2023 for tech companies: 1) Technical Thought Leadership 2) Data Thought Leadership 3) Visionary Thought Leadership A great thought leadership approach [...]

28Mar, 2023

The Power of Integration: Harnessing SEO and PR for Optimal Results

By |March 28th, 2023|Public Relations|Comments Off on The Power of Integration: Harnessing SEO and PR for Optimal Results

Search engine optimization is linked to public relations efforts, but it’s not always obvious just how the two strategies go hand in hand. It’s critical that marketers view this relationship as a holistic and transformative practice – it takes time, precision and a granular understanding [...]

21Feb, 2023

PR in 2023: Make An Impact With Thought Leadership

By |February 21st, 2023|Blog|Comments Off on PR in 2023: Make An Impact With Thought Leadership

In January, I analyzed three macro shifts that are impacting technology PR coming into the new year: Business, technology, and vertical trade media are rising in importance. Objective analysis and data should rule your PR strategy. Mixing PR with social and owned content is imperative. [...]

7Feb, 2023

What Is Earned Media? (And Why You Should Prioritize It)

By |February 7th, 2023|Blog, Uncategorized|Comments Off on What Is Earned Media? (And Why You Should Prioritize It)

The value of earned media for B2B technology companies continues to increase, and splinter into more varied forms of content. Earned media stands in contrast to all other forms of marketing for its inherent credibility, search engine reach, and prestige. It’s the only way to [...]

18Jan, 2023

PR in 2023: Realism & Data at the Forefront

By |January 18th, 2023|Blog|Comments Off on PR in 2023: Realism & Data at the Forefront

It’s a new year and everything is changing, including PR. This is not an oversimplification. After speaking to hundreds of marketing executives over the past two years, analyzing macro and micro trends, economic concepts and shifts, technology advancements and so much more – it’s become [...]

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anthonyBarnum

Leading innovation companies select anthonyBarnum to increase their visibility, hone their external image and generate meaningful media coverage aligned with their core objectives. Founded in 2007, anthonyBarnum is a national public relations firm specializing in category-defining strategies for transformative platforms, software, and technologies.

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