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Blog2018-05-17T14:25:09-06:00
24Oct, 2019

Embrace the NYC Media Tour in B2B Innovation Tech

By |October 24th, 2019|aB Blog|Comments Off on Embrace the NYC Media Tour in B2B Innovation Tech

In today’s around-the-clock news cycles, PR professionals are constantly evaluating and reinventing methodologies and strategies designed to ensure those they represent remain top-of-mind. PR 101 taught us that if we want to rise to the top of the media attention pile, we must provide journalists with well-rounded, timely and thought-provoking story ideas to secure interview opportunities with important players in the media. In our fast-paced digital world, we can easily make the mistake of solely relying on communicating by email or phone. However, when it comes down to giving a [...]

6Jun, 2019

How to Level Up Media Exposure from Trades to National

By |June 6th, 2019|aB Blog|Comments Off on How to Level Up Media Exposure from Trades to National

Every innovative company reaches an inflection point where it’s time to take over the conversation. Their transformational technology is changing an entire industry and they now need to bubble up past their target buyers and contextualize the impact to a broader audience. It’s not uncommon [...]

21May, 2019

3 Ways Storytelling Can Upturn Media Coverage

By |May 21st, 2019|aB Blog|Comments Off on 3 Ways Storytelling Can Upturn Media Coverage

Crafting compelling stories to pitch target media is a core component of metric-driven PR campaigns that generate brand recognition and capture transformative innovations. Earned media placements help to promote brand attributes, position company executives as thought leaders and cultivate company reputation and ROI, but how [...]

9May, 2019

3 Tips for Managing Executive Social Media

By |May 9th, 2019|aB Blog|Comments Off on 3 Tips for Managing Executive Social Media

Most marketers ensure their organization’s social media channels run extremely efficiently, with LinkedIn and Twitter being top platforms for complex technology companies. But what about company executives? Are the CEO and other key thought leaders sharing their input on social media? Are they casting a [...]

2May, 2019

Marketers: Engineer Your PR Outcomes

By |May 2nd, 2019|aB Blog|Comments Off on Marketers: Engineer Your PR Outcomes

Marketers like precision, and PR programs have traditionally been less than structured with fewer set metrics. Months into a campaign, it’s not uncommon for marketers to struggle with the ROI proposition. Many marketing executives crave the value a great earned media campaign can bring, but [...]

18Apr, 2019

3 Ways B2B Marketers Can Secure Media Coverage

By |April 18th, 2019|aB Blog|Comments Off on 3 Ways B2B Marketers Can Secure Media Coverage

Journalists often receive several hundred pitches a day, making it hard for marketers to get their B2B company into the headlines without a calculated approach. Too often companies operate on the assumption that every editor will be interested in their product or service and want [...]

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