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Blog2023-08-17T09:48:35-05:00
7Dec, 2023

anthonyBarnum’s Top 10 Placements of 2023

By |December 7th, 2023|Blog|Comments Off on anthonyBarnum’s Top 10 Placements of 2023

There are so many ways to create meaningful thought leadership. To that end, we've compiled some of our favorite earned media placements of 2023 that were secured and developed on behalf of our tech clients. anthonyBarnum team members explain why the coverage was so significant to the client's objective and what they loved about the piece. We also categorized the placements to help demonstrate the various approaches we leverage to create meaningful earned media outcomes. Expert Positioning Forbes - Tax And The Future Of Artificial Intelligence Originally published as [...]

15Dec, 2022

What Marketing Executives Really Want In Their Stockings

By |December 15th, 2022|Blog|Comments Off on What Marketing Executives Really Want In Their Stockings

‘Twas the week before Christmas… As we wind down 2022, it’s time to be thankful, celebratory, and for marketers to focus on Q1 planning. It’s not sugar plums dancing in their heads – it’s Q1 KPIs haunting their dreams. What wonder and enchantment are marketing [...]

7Dec, 2022

When Is It Time For A National PR Campaign?

By |December 7th, 2022|Blog|Comments Off on When Is It Time For A National PR Campaign?

Executive tech marketers love a great PR campaign. When a PR campaign reaches scale, it is nothing short of transformative. It can greatly increase a brand’s name recognition among its targets, catapult the awareness of a specific set of differentiators that are transformative to a [...]

1Nov, 2022

How To Announce Your Funding

By |November 1st, 2022|Blog, Public Relations, Thought Leadership|Comments Off on How To Announce Your Funding

How To Announce Your Funding So it’s a big funding event – Here’s how to announce it  anthonyBarnum has been working with venture capital and private equity funded innovation companies for more than a decade. As a result, we’ve led efforts to announce countless funding [...]

6Oct, 2022

Create a Category via PR: The Signs Before the KPIs – Part Three

By |October 6th, 2022|Blog, Public Relations, Thought Leadership|Comments Off on Create a Category via PR: The Signs Before the KPIs – Part Three

Create a Category via PR: The Signs Before the KPIs - Part Three Nothing is more important in a PR campaign than for it to deliver impactful and valuable earned media placements that articulate the platform’s differentiation in a way that connects with target audiences. [...]

28Sep, 2022

Create a Category via PR – Part Two

By |September 28th, 2022|Blog, Public Relations, Thought Leadership|Comments Off on Create a Category via PR – Part Two

Marketers understand how to drive results with engaging content, strong technology platforms, and quality execution. They are going to define their markets, test messages, craft pipeline-building sequences of content, and gauge response rates. It’s an agile orchestration based on best practices, experience, and experimentation to [...]

9Sep, 2022

Create a Category via PR – Part One

By |September 9th, 2022|Blog, Public Relations, Thought Leadership|Comments Off on Create a Category via PR – Part One

I’ve been either a part of a category campaign or driving one as a strategist for 25 years. Let me tell you this - if you are an innovation and category-busting company it is 100% achievable to own a category within a year, and sometimes [...]

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anthonyBarnum

Leading innovation companies select anthonyBarnum to increase their visibility, hone their external image and generate meaningful media coverage aligned with their core objectives. Founded in 2007, anthonyBarnum is a national public relations firm specializing in category-defining strategies for transformative platforms, software, and technologies.

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