Loading...
Blog2023-08-17T09:48:35-05:00
23Jan, 2024

Prepare: 2024 Ushers In a Tech Category Wave

By |January 23rd, 2024|Blog|Comments Off on Prepare: 2024 Ushers In a Tech Category Wave

Most of us were happy to slam the door shut on 2023. While realists do not expect the changing of the year to instantly cure all the tumultuousness from the prior one, at least it provides a mental reset toward progress. With the building transformation of AI and automation, and other technologies that continue to advance, venture-funded companies are rolling out new platforms to address inefficiencies and pain points in markets at a rapid pace. Innovations are permeating all corners of technology. A veteran tech leader involved with CES said [...]

18Jan, 2023

PR in 2023: Realism & Data at the Forefront

By |January 18th, 2023|Blog|Comments Off on PR in 2023: Realism & Data at the Forefront

It’s a new year and everything is changing, including PR. This is not an oversimplification. After speaking to hundreds of marketing executives over the past two years, analyzing macro and micro trends, economic concepts and shifts, technology advancements and so much more – it’s become [...]

15Dec, 2022

What Marketing Executives Really Want In Their Stockings

By |December 15th, 2022|Blog|Comments Off on What Marketing Executives Really Want In Their Stockings

‘Twas the week before Christmas… As we wind down 2022, it’s time to be thankful, celebratory, and for marketers to focus on Q1 planning. It’s not sugar plums dancing in their heads – it’s Q1 KPIs haunting their dreams. What wonder and enchantment are marketing [...]

7Dec, 2022

When Is It Time For A National PR Campaign?

By |December 7th, 2022|Blog|Comments Off on When Is It Time For A National PR Campaign?

Executive tech marketers love a great PR campaign. When a PR campaign reaches scale, it is nothing short of transformative. It can greatly increase a brand’s name recognition among its targets, catapult the awareness of a specific set of differentiators that are transformative to a [...]

1Nov, 2022

How To Announce Your Funding

By |November 1st, 2022|Blog, Public Relations, Thought Leadership|Comments Off on How To Announce Your Funding

How To Announce Your Funding So it’s a big funding event – Here’s how to announce it  anthonyBarnum has been working with venture capital and private equity funded innovation companies for more than a decade. As a result, we’ve led efforts to announce countless funding [...]

6Oct, 2022

Create a Category via PR: The Signs Before the KPIs – Part Three

By |October 6th, 2022|Blog, Public Relations, Thought Leadership|Comments Off on Create a Category via PR: The Signs Before the KPIs – Part Three

Create a Category via PR: The Signs Before the KPIs - Part Three Nothing is more important in a PR campaign than for it to deliver impactful and valuable earned media placements that articulate the platform’s differentiation in a way that connects with target audiences. [...]

28Sep, 2022

Create a Category via PR – Part Two

By |September 28th, 2022|Blog, Public Relations, Thought Leadership|Comments Off on Create a Category via PR – Part Two

Marketers understand how to drive results with engaging content, strong technology platforms, and quality execution. They are going to define their markets, test messages, craft pipeline-building sequences of content, and gauge response rates. It’s an agile orchestration based on best practices, experience, and experimentation to [...]

Get Connected

Enter email for firm updates

Categories

anthonyBarnum

Leading innovation companies select anthonyBarnum to increase their visibility, hone their external image and generate meaningful media coverage aligned with their core objectives. Founded in 2007, anthonyBarnum is a national public relations firm specializing in category-defining strategies for transformative platforms, software, and technologies.

Request a Briefing

Need a breakthrough PR strategy and metrics-driven execution?
Contact us to learn more.

Go to Top