What Is Earned Media? (And Why You Should Prioritize It)
The value of earned media for B2B technology companies continues to increase, and splinter into more varied forms of content. Earned media stands in contrast [...]
The Top 10 Gifts Marketers Want in Their Stocking
‘Twas the night before Christmas, when all through the house Not a creature was stirring, not even a mouse; The stockings were hung by the [...]
2022 is Coming – Game the Holidays with Our Top 3 PR Tips for Q4
The holidays are a busy time, but there are ways marketers can leverage the ebbs and flows of the season to maximize the reach of [...]
PR in 2021: Five Things You Need to Know
At the precipice of what is likely to be a broad recovery, marketing executives are ramping up, including looking to PR as a [...]
One Step Closer to Skynet: Your Next Help Desk Chat Might Be With a Digital Human
AI company UneeQ seeks to take the next step in the evolution of intelligent chatbots: Enter the Digital Human. – See more at: https://www.pcmag.com/news/one-step-closer-to-skynet-your-next-help-desk-chat-might-be-with-a-digital
There is Room in the Media for Your Innovation…Even Now
Can you even hear the sound of your own thoughts? It is a noisy news cycle – and one that is filled with drama as [...]
PR: Get Back to the Future
With COVID-19, all businesses felt levels of disruption. Innovation companies were forced to make rapid-fire, adaptive changes and shifts to respond to the new state [...]
PR to Accelerate Pipeline in the Pandemic
Innovation companies are navigating new market opportunities, new stimulus funding and new rules for building pipeline.
We’re at the Beginning of the Next: What’s Your Thought Leadership Strategy?
States across the country have reopened. The mood is cautious, but business and economic recovery are underway. Market dynamics have changed for many industries – [...]
Out-PR’ing the Competition in New Times
How to systematically engineer your PR and marketing efforts to surpass your competition's market presence