Melissa Anthony

Tech marketers are racing to win over target markets with their solutions. In this time of hyper-innovation and technology adoption, marketers have a renewed focus [...]

2025 is poised to be a year with momentum. Fundings and mergers and acquisitions are slated to increase while new technological advancements are taking hold [...]

Thought leadership remains the cornerstone of anthonyBarnum’s strategic process – a true differentiator. We thrive on helping our tech and healthcare clients build credibility and [...]

Well, yes, the election has come and gone. While it may be difficult to find common ground in American politics, we can all agree we [...]

Tech marketing executives need their programs to produce rapid ROI that drives their objectives, including market differentiation, top-of-funnel leads, and brand awareness that generates interest [...]

Strategic campaign prediction Marketing executives expect PR to deliver tangible outcomes. A well-executed campaign feeds top-of-funnel outcomes by driving organic traffic, defines differentiation to persona [...]

Maximize Your Share of Voice this Fall September through November is a crucial period for big announcements and big decisions across various industries. For B2B [...]

Batten down the hatches! New technologies are rapidly transforming business processes of all kinds. Policy and compliance requirements are shifting across industries; cyberattacks are on [...]

We are all a couple of months away from the back half of the year, and it has been a long year already amid persistent [...]

PR results require skill. To take over a category via PR, concepts must be vetted, researched, and timely, providing meaningful insights in alignment with the [...]