What Tech Marketers Are Prioritizing Heading Into Q4
As we approach Q4, several priorities are coming into focus based on our conversations with technology marketing executives. Heading into the most high-paced time of [...]
PR + AEO: Building Authority for AI Search
In July, I wrote about the growing role of public relations in AI search. The premise was straightforward. As more buyers use AI to research [...]
PR in the Era of AI Search
As AI increasingly becomes the first stop for B2B research, many technology marketing executives are seeing a shift in how buyers discover companies. Traditional [...]
The AI Launch Isn’t the Story—Market Education Is
In 2026, we are well past the days when AI launches automatically generated awareness and differentiation. Growth-stage technology companies backed by investors have to do [...]
30-Day AI Product Launch PR Checklist
AI launch timelines are shrinking, but strong PR strategy still matters. As a follow-up to our recent blog, “The New AI Launch Playbook: PR [...]
The New AI Launch Playbook: PR Strategies for Compressed Timelines
PR is pivotal to a successful AI launch. Media placements build third-party credibility, fuel GEO search visibility, and communicate key messages and differentiation to decision-making [...]
PR in 2026 to Build Credibility – not Empty Visibility
AI has to prove out its merit from the hype and buzz of 2025. Agentic AI and other advancing technologies must deliver tangible ROI on [...]
In PR – Deep Insights and Long Form Content Wins
From social media memory to clickbait headlines and two-second copy from AI—it’s an endless stream of snapshot media and noise. A recent Harvard Business Review [...]
2026 Tech PR: Intensity, Insight, and Category Control
2026 is shaping up to be a year of accelerated momentum for the technology sector. AI investment continues to surge, capital markets are reopening, and [...]
PR in 2026: The Scalable Growth Lever for Tech Marketers
A New Era of PR Strategy for 2026 The 2026 tech economy is projected to exceed $6 trillion in worldwide IT spending, fueled by massive [...]