In the pursuit of market dominance, measuring marketing efforts and their alignment with business objectives is paramount. One powerful tool that has gained significant importance [...]
Marketers create strategies and tactics designed to deliver leads and conversions many months in advance. Sales cycles in advanced tech range dramatically from a month [...]
We are approaching the half-way mark of a turbulent year. Many marketing executives, after sitting on the sidelines for the first half of the year, [...]
Much of the earned media coverage in technology is increasingly focused on AI-oriented platforms. The narratives range from speculation about AI’s impact in the future [...]
In my previous blog, I focused on the three primary types of thought leadership that should be the primary drivers of PR outreach in 2023 [...]
Search engine optimization is linked to public relations efforts, but it’s not always obvious just how the two strategies go hand in hand. It’s critical [...]
In January, I analyzed three macro shifts that are impacting technology PR coming into the new year: Business, technology, and vertical trade media are rising [...]
The value of earned media for B2B technology companies continues to increase, and splinter into more varied forms of content. Earned media stands in contrast [...]
It’s a new year and everything is changing, including PR. This is not an oversimplification. After speaking to hundreds of marketing executives over the past [...]
‘Twas the week before Christmas… As we wind down 2022, it’s time to be thankful, celebratory, and for marketers to focus on Q1 planning. It’s [...]
