Breaking Ground: The Latest B2B Marketing Trends for 2023
When it comes to marketing for B2B technology businesses, there’s an almost overwhelming amount of things to consider. From the most effective marketing practices, to [...]
When it comes to marketing for B2B technology businesses, there’s an almost overwhelming amount of things to consider. From the most effective marketing practices, to [...]
When implemented and executed correctly, B2B tech PR can unlock greater exposure for a company, position it in front of their ideal audience and build [...]
In the pursuit of market dominance, measuring marketing efforts and their alignment with business objectives is paramount. One powerful tool that has gained significant importance [...]
Marketers create strategies and tactics designed to deliver leads and conversions many months in advance. Sales cycles in advanced tech range dramatically from a month [...]
We are approaching the half-way mark of a turbulent year. Many marketing executives, after sitting on the sidelines for the first half of the year, [...]
Much of the earned media coverage in technology is increasingly focused on AI-oriented platforms. The narratives range from speculation about AI’s impact in the future [...]
In my previous blog, I focused on the three primary types of thought leadership that should be the primary drivers of PR outreach in 2023 [...]
Search engine optimization is linked to public relations efforts, but it’s not always obvious just how the two strategies go hand in hand. It’s critical [...]
In January, I analyzed three macro shifts that are impacting technology PR coming into the new year: Business, technology, and vertical trade media are rising [...]
The value of earned media for B2B technology companies continues to increase, and splinter into more varied forms of content. Earned media stands in contrast [...]