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Blog2023-08-17T09:48:35-05:00
7Dec, 2023

anthonyBarnum’s Top 10 Placements of 2023

By |December 7th, 2023|Blog|Comments Off on anthonyBarnum’s Top 10 Placements of 2023

There are so many ways to create meaningful thought leadership. To that end, we've compiled some of our favorite earned media placements of 2023 that were secured and developed on behalf of our tech clients. anthonyBarnum team members explain why the coverage was so significant to the client's objective and what they loved about the piece. We also categorized the placements to help demonstrate the various approaches we leverage to create meaningful earned media outcomes. Expert Positioning Forbes - Tax And The Future Of Artificial Intelligence Originally published as [...]

9Sep, 2022

Create a Category via PR – Part One

By |September 9th, 2022|Blog, Public Relations, Thought Leadership|Comments Off on Create a Category via PR – Part One

I’ve been either a part of a category campaign or driving one as a strategist for 25 years. Let me tell you this - if you are an innovation and category-busting company it is 100% achievable to own a category within a year, and sometimes [...]

1Aug, 2022

Advanced B2B Tech Poised to Move Markets – PR Approaches Can Help

By |August 1st, 2022|Blog, Public Relations, Thought Leadership|Comments Off on Advanced B2B Tech Poised to Move Markets – PR Approaches Can Help

In the last several weeks, we’ve seen turbulence across the economy and within the tech sector. The high-fliers of the pandemic have implemented hiring freezes, stock prices have slid, and profits are down. From entertainment and e-commerce to the gig economy, adoption has accelerated and [...]

23May, 2022

Health Care PR: Key Approaches for Higher ROI

By |May 23rd, 2022|Blog, Public Relations, Thought Leadership|Comments Off on Health Care PR: Key Approaches for Higher ROI

A vision for advanced health care – with patient-centered and near instantaneous delivery of care – is a feature of many sci-fi movies. With vast inefficiencies and skyrocketing costs, along with the deepening strain of health care workforce shortages, providers and payers are turning to [...]

4May, 2022

The Media is in Chaos – B2B Innovation Marketers Can Make Key Moves

By |May 4th, 2022|Thought Leadership|Comments Off on The Media is in Chaos – B2B Innovation Marketers Can Make Key Moves

From the acquisitions of news outlets to the intense retractions and resets that came with the pandemic, and bitter disputes we’ve witnessed on social media, it’s been a chaotic time across both traditional and social media. Wild swings in ratings have taken place in fewer [...]

30Mar, 2022

Thought Leadership for AI

By |March 30th, 2022|Thought Leadership|Comments Off on Thought Leadership for AI

Artificial intelligence technology platforms are receiving enormous amounts of funding and attention. Today, many of anthonyBarnum PR’s clients have AI in their B2B software solutions. For the last several years AI has been gaining momentum toward transformation – driven by the efficiency and capabilities it [...]

22Feb, 2022

2022 Themes for Thought Leadership — Hooking Reporters and Customers

By |February 22nd, 2022|Thought Leadership|Comments Off on 2022 Themes for Thought Leadership — Hooking Reporters and Customers

The new year brings new focuses, trends, and themes by the trade and business media. Patterns of media interest are emerging across verticals as we move through the first quarter. Themes we had hoped to leave behind in 2021 are persisting, and some issues are [...]

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anthonyBarnum

Leading innovation companies select anthonyBarnum to increase their visibility, hone their external image and generate meaningful media coverage aligned with their core objectives. Founded in 2007, anthonyBarnum is a national public relations firm specializing in category-defining strategies for transformative platforms, software, and technologies.

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