Prepare: 2024 Ushers In a Tech Category Wave
Most of us were happy to slam the door shut on 2023. While realists do not expect the changing of the year to instantly cure all the tumultuousness from the prior one, at least it provides a mental reset toward progress. With the building transformation of AI and automation, and other technologies that continue to advance, venture-funded companies are rolling out new platforms to address inefficiencies and pain points in markets at a rapid pace. Innovations are permeating all corners of technology. A veteran tech leader involved with CES said [...]
Create a Category via PR – Part Two
Marketers understand how to drive results with engaging content, strong technology platforms, and quality execution. They are going to define their markets, test messages, craft pipeline-building sequences of content, and gauge response rates. It’s an agile orchestration based on best practices, experience, and experimentation to [...]
Create a Category via PR – Part One
I’ve been either a part of a category campaign or driving one as a strategist for 25 years. Let me tell you this - if you are an innovation and category-busting company it is 100% achievable to own a category within a year, and sometimes [...]
Advanced B2B Tech Poised to Move Markets – PR Approaches Can Help
In the last several weeks, we’ve seen turbulence across the economy and within the tech sector. The high-fliers of the pandemic have implemented hiring freezes, stock prices have slid, and profits are down. From entertainment and e-commerce to the gig economy, adoption has accelerated and [...]
Health Care PR: Key Approaches for Higher ROI
A vision for advanced health care – with patient-centered and near instantaneous delivery of care – is a feature of many sci-fi movies. With vast inefficiencies and skyrocketing costs, along with the deepening strain of health care workforce shortages, providers and payers are turning to [...]
The Media is in Chaos – B2B Innovation Marketers Can Make Key Moves
From the acquisitions of news outlets to the intense retractions and resets that came with the pandemic, and bitter disputes we’ve witnessed on social media, it’s been a chaotic time across both traditional and social media. Wild swings in ratings have taken place in fewer [...]
Thought Leadership for AI
Artificial intelligence technology platforms are receiving enormous amounts of funding and attention. Today, many of anthonyBarnum PR’s clients have AI in their B2B software solutions. For the last several years AI has been gaining momentum toward transformation – driven by the efficiency and capabilities it [...]