Description: Innography provides patent search and intellectual property analytics software that helps the world’s leading patent owners, innovators and decision-makers drive more business value from IP investments. Correlating 100 million patent documents with financial, litigation, market and business data, Innography helps clients track competitors, uncover lucrative revenue sources, preempt litigation claims and stay abreast of innovation trends
Objective: Innography sought to dramatically increase its visibility and garner media coverage that showcased its advanced IP analytics capabilities. A key facet of the strategy was communicating the power of its SaaS-based solution to assist executives, IP strategists and internal counsel in leveraging the data to make informed decisions in context of the rapidly transforming IP environment. With advanced visualizations and capabilities, Innography’s solutions were positioned as the innovator in its market segment.
Key facets of the campaign:
- Thought leadership based on product data
- Thought leadership based on trends in IP
- Product positioning and messaging
Results: In the course of one year, the anthonyBarnum secured over 40 national and legal trade stories
Google Even Uses Analytics to Prioritize its Patent Portfolio
One of the many tools it uses is Innography’s PatentIQ, a database of more than 100 million patents.
The pitfalls and possibilities of international patent monetization.
Aging Patents Get New Life From Speculative Infringement Claims
Many lawsuits are over patents that have expired or will soon.
U.S. Patent Sales Increasing Despite Challenges
‘The most important trend is that patent sales in the U.S. continue to rise.’
Insights: “Prior to retaining anthonyBarnum, Innography had minimal visibility. The anthonyBarnum team put together a systematic and programmatic approach that focused on thought leadership exposure designed to position the core differentiations of the product set.
“The firm’s work included a mix of corporate PR initiatives, such as sophisticated award programs validating the innovative technology; advanced product narratives; and creative ‘newsjacking’ opportunities for us to discuss high profile IP issues.
“Our collaboration with anthonyBarnum resulted in deep coverage within Tier 1 national outlets, regional outlets and legal industry trades.
anthonyBarnum has a team of strategic, responsive PR professionals with a sophisticated understanding of how to move an organization from no visibility to substantial media coverage.”
Former Senior Director of Marketing, Innography