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Clients 2017-05-19T23:03:23+00:00
TECHNOLOGY

Planview

Spanning

Innography_logo

Projekt202

MyScript

REAL ESTATE

Brookfield_logo

Atkins_logo

Avison_Young_logo

Structura_logo

FirstService_logo

PROFESSIONAL SERVICES

Intera_logo

Insights_logo

PSCo_logo

Four_Kitchens_logo

Dis_logo

LAW FIRMS

Foster_logo

Coats_Rose_logo

Lloyd_Gosselink_logo

TRR_logo

Boyar_Miller_logo

HEALTHCARE

Seton_logo

Aerojet_Medical_logo

Pfizer_logo

RefillWise_logo

Xeris_logo

aB_mark2 CASE STUDIES

Innography_logo2

Description: Innography provides patent search and intellectual property analytics software that helps the world’s leading patent owners, innovators and decision-makers drive more business value from IP investments. Correlating 100 million patent documents with financial, litigation, market and business data, Innography helps clients track competitors, uncover lucrative revenue sources, preempt litigation claims and stay abreast of innovation trends

Objective: Innography sought to dramatically increase its visibility and garner media coverage that showcased its advanced IP analytics capabilities. A key facet of the strategy was communicating the power of its SaaS-based solution to assist executives, IP strategists and internal counsel in leveraging the data to make informed decisions in context of the rapidly transforming IP environment. With advanced visualizations and capabilities, Innography’s solutions were positioned as the innovator in its market segment.

Key facets of the campaign:

  • Thought leadership based on product data
  • Thought leadership based on trends in IP
  • Product positioning and messaging

Results: In the course of one year, the anthonyBarnum secured over 40 national and legal trade stories

Fortune_logo

Google Even Uses Analytics to Prioritize its Patent Portfolio

One of the many tools it uses is Innography’s PatentIQ, a database of more than 100 million patents.

Inside_Counsel_logo

Multinational Monetization

The pitfalls and possibilities of international patent monetization.

Bloomberg_logo

Aging Patents Get New Life From Speculative Infringement Claims

Many lawsuits are over patents that have expired or will soon.

LAWcom_logo

U.S. Patent Sales Increasing Despite Challenges

‘The most important trend is that patent sales in the U.S. continue to rise.’

Insights: “Prior to retaining anthonyBarnum, Innography had minimal visibility. The anthonyBarnum team put together a systematic and programmatic approach that focused on thought leadership exposure designed to position the core differentiations of the product set.

“The firm’s work included a mix of corporate PR initiatives, such as sophisticated award programs validating the innovative technology; advanced product narratives; and creative ‘newsjacking’ opportunities for us to discuss high profile IP issues.

“Our collaboration with anthonyBarnum resulted in deep coverage within Tier 1 national outlets, regional outlets and legal industry trades.

anthonyBarnum has a team of strategic, responsive PR professionals with a sophisticated understanding of how to move an organization from no visibility to substantial media coverage.”

Ashley Degollado
Former Senior Director of Marketing, Innography

Insights_logo2

Description: Insights’ solutions are based on Jungian psychology and use a broad range of psychometric models of increasing depth to help people communicate more effectively, understand themselves and others, and tackle our clients’ most pressing business challenges.

Objective: Scotland-based Insights has been growing its presence in North America and sought to gain greater strategic awareness of its capabilities. A key facet of the strategy is to educate target audiences on challenges faced in the workplace, and how Insights products, solutions and experts can address those challenges through assessments and consulting services.

Key facets of the campaign:

  • Thought leadership
  • “Expert” authored articles and media placements
  • Expanded national media exposure

Results: In the course of one year, the anthonyBarnum secured 50 top tier thought leadership placements in a range of market shaping media outlets

Training_logo

A New Take on “Family Run” Business for Leaders

There are deeply rooted lessons from family life that leaders can leverage in their work to create safe and nurturing environments for their people to learn and grow.

IBD_logo

Leaders Stoke Employee Engagement To Ignite Worker Productivity

The best work happens when employees are fired up.

Harvard_Business_Review_logo

When Someone Asks You for a Reference

A colleague opens up to you and says that he’s interviewing for a new job. He asks you to be his reference. Should you say yes?

Fortune_logo

A low-cost way to hire a more diverse team

It’s human nature to gravitate toward people who remind us of ourselves, but you can control your unconscious bias.

Insights: “Before partnering with anthonyBarnum, Insights had virtually no external media presence with the exception of the organization’s corporate website and social media accounts. Through securing more than 50 placements in strategic industry publications, anthonyBarnum has elevated the company’s North American and global brand profile.

“The agency has also helped Insights ingrain public relations as a crucial business function within the organization’s corporate communications team. This can be evidenced by a newly released digital media center hosted on insights.com, showcasing the organization’s recent media placements and highlighting useful resources for journalists.

“Our partnership with anthonyBarnum Public Relations has changed how our marketing and communications team thinks and functions in support of our global business. Although the organization is an external partner, in many ways anthonyBarnum feels like an in-house function in the way they have become ingrained in our organization’s operations.”

Virginia Fraser
Senior Communications Editor, Insights Learning and Development

“Prior to retaining anthonyBarnum, Innography had minimal visibility. The anthonyBarnum team put together a systematic and programmatic approach that focused on thought leadership exposure designed to position the core differentiations of the product set.

“The firm’s work included a mix of corporate PR initiatives, such as sophisticated award programs validating the innovative technology; advanced product narratives; and creative ‘newsjacking’ opportunities for us to discuss high profile IP issues.

“Our collaboration with anthonyBarnum resulted in deep coverage within Tier 1 national outlets, regional outlets and legal industry trades.

anthonyBarnum has a team of strategic, responsive PR professionals with a sophisticated understanding of how to move an organization from no visibility to substantial media coverage.”

Ashley Degollado, Innography
“Before partnering with anthonyBarnum, Insights had virtually no external media presence with the exception of the organization’s corporate website and social media accounts. Through securing more than 50 placements in strategic industry publications, anthonyBarnum has elevated the company’s North American and global brand profile.

“The agency has also helped Insights ingrain public relations as a crucial business function within the organization’s corporate communications team. This can be evidenced by a newly released digital media center hosted on insights.com, showcasing the organization’s recent media placements and highlighting useful resources for journalists.

“Our partnership with anthonyBarnum Public Relations has changed how our marketing and communications team thinks and functions in support of our global business. Although the organization is an external partner, in many ways anthonyBarnum feels like an in-house function in the way they have become ingrained in our organization’s operations.”

Virginia Fraser, Insights Learning and development
“aB provided our law firm with a consistent, professional public relations resource and trusted media advisor. They helped us increase our coverage, expand our reach in the marketplace, and put us on a consistent communications plan that produced much higher quality communications that we had ever published before. Shortly after on-boarding with our firm, it was decided that our firm would move forward with a merger to conclude in ten weeks. aB provided us with a media strategy that integrated the concurrent launch of our new website, helped with the on boarding of attorneys and staff new to the firm and promoted newly added legal practices.

“Working with the aB team is like working with an extension of my own company. From day one, they came in, got to know us and our business and began crafting and guiding communications strategy to help us attain our business’ goals. I could not effective do my job without the professional, prompt services that I receive from aB. They are an integral part of our marketing and business development team.”

Amy P. Verhulst, Coats Rose