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Blog2023-08-17T09:48:35-05:00
28Mar, 2024

Bad Strategies in Tech PR Don’t Work

By |March 28th, 2024|Blog|Comments Off on Bad Strategies in Tech PR Don’t Work

PR results require skill. To take over a category via PR, concepts must be vetted, researched, and timely, providing meaningful insights in alignment with the targeted media environment’s priorities. They must masterfully blend in trends and data. Sometimes the best way to understand a challenge is to look at what doesn’t work – and why. Tech marketers can pour a great deal of time and investment into a fruitless PR campaign if they aren’t careful. Lots of activity doesn’t necessarily generate solid outcomes. Here are some tactics and approaches to [...]

28Feb, 2024

Top 3 Highest Outcome PR Strategies in B2B Tech

By |February 28th, 2024|Blog|Comments Off on Top 3 Highest Outcome PR Strategies in B2B Tech

Over the years, anthonyBarnum has collected numerous case studies and outcomes on the most far-reaching and highest ROI PR strategies for B2B tech companies seeking to establish a category. Marketing executives want a big impact on their PR campaigns but also have limits on the [...]

7Dec, 2023

anthonyBarnum’s Top 10 Placements of 2023

By |December 7th, 2023|Blog|Comments Off on anthonyBarnum’s Top 10 Placements of 2023

There are so many ways to create meaningful thought leadership. To that end, we've compiled some of our favorite earned media placements of 2023 that were secured and developed on behalf of our tech clients. anthonyBarnum team members explain why the coverage was so [...]

9Nov, 2023

The Q1 B2B Tech Product Launch: Are you ready?

By |November 9th, 2023|Blog|Comments Off on The Q1 B2B Tech Product Launch: Are you ready?

The end-of-year countdown has begun... Many of our clients are working on rapidly advancing their product platforms in the back half of 2023. Across the dozens of marketers I've spoken with over the last several weeks, many have a focus on significant product launches in [...]

5Oct, 2023

Tech PR Trends in Q4 2023

By |October 5th, 2023|Blog|Comments Off on Tech PR Trends in Q4 2023

It's Fall, Y’all... and things are DIFFERENT. Things feel different, don’t they? Investment dollars are pouring into AI, cleantech, and healthcare technologies. The news environment seems a bit more practical and less contentious. Technology is at an inflection point as new forms of AI, analytics, [...]

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Leading innovation companies select anthonyBarnum to increase their visibility, hone their external image and generate meaningful media coverage aligned with their core objectives. Founded in 2007, anthonyBarnum is a national public relations firm specializing in category-defining strategies for transformative platforms, software, and technologies.

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