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Blog 2017-07-23T15:34:46+00:00
17Oct, 2017

Which social media channel is right for your brand?

By | October 17th, 2017|aB Blog|Comments Off on Which social media channel is right for your brand?

Social media is a powerful vehicle and it serves to connect customers, shareholders, employees, and prospective employees and customers. Which social media channel should you be using? Our guidance is that it’s better to do one or two well rather than spread so thin the content and consistency suffers. Stay focused on what makes the most sense for what you do and what the best fit is for your audience. LinkedIn is a win across the board and a great place to curate your most sophisticated content. Here you can [...]

11Oct, 2017

Marketing is architecture & fractionalized skillsets, not tactics

By | October 11th, 2017|aB Blog|Comments Off on Marketing is architecture & fractionalized skillsets, not tactics

CEOs are challenged with multidimensional demands on the marketing front. A CEO knows what they want to see, but not always how to architect the most efficient outcome. It gets worse, with such a complex marketing environment in general, it’s getting harder for CEOs at [...]

5Oct, 2017

Build a Concept & Content Ecosystem

By | October 5th, 2017|aB Blog, Thought Leadership|Comments Off on Build a Concept & Content Ecosystem

Disruptive and leading-edge companies require deeper, more nuanced marketing. Their target audiences are sophisticated and advanced. Their strategies for establishing meaningful, forecastable revenue are increasingly dependent on newer forms of marketing. The ideas, insights and content distilling who and what makes a company different have [...]

21Sep, 2017

Boost your Content Marketing Strategy with These 5 Simple Principles

By | September 21st, 2017|aB Blog|Comments Off on Boost your Content Marketing Strategy with These 5 Simple Principles

A proper content marketing strategy serves to create unique content, engage target audiences and, ultimately, increase revenue. Today, companies are producing more content than ever before. According to a study from the Content Marketing Institute released in the last quarter of 2016, 70 percent of [...]

12Sep, 2017

Business Objectives Drive Marketing

By | September 12th, 2017|aB Blog, Thought Leadership|Comments Off on Business Objectives Drive Marketing

A characteristic that defines most anthonyBarnum engagements is that they tend to be closely aligned with senior management vision, constructed with a ‘big picture’ view in mind of the client’s overall strategy and assessed by metrics that flow directly from core business objectives. Some mid-market [...]

5Sep, 2017

Individual Thought Leadership in Social Media: Skyrocketing Complexity

By | September 5th, 2017|aB Blog|Comments Off on Individual Thought Leadership in Social Media: Skyrocketing Complexity

Business leaders know the value of a network, and so does marketing. While social media has been hyped as a sophisticated artery for disseminating owned thought leader content on behalf of top executives and experts at companies, most complex sector companies are barely tapping its [...]

31Aug, 2017

5 Tips to Help You Make the Most of Your PR Internship

By | August 31st, 2017|aB Blog|Comments Off on 5 Tips to Help You Make the Most of Your PR Internship

I remember first driving up to the anthonyBarnum offices in early June, nervous, but excited to see all that the firm had in store for me. I had just graduated from Indiana University a few weeks prior, and starting this internship was my first step [...]

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