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Blog 2017-05-19T23:03:24+00:00
18May, 2017

What Reporters Want from PR: Strong Content

By | May 18th, 2017|aB Blog|Comments Off on What Reporters Want from PR: Strong Content

Public relations is of inestimable use to reporters and editors, when done well. Smartly developed content and focused public relations initiatives add value, connect reporters with meaningful resources, and provide focus and context to reporters — from the value proposition of a single product to the trends and ecosystems driving entire industries. But, doing public relations right isn’t always an easy or obvious feat. Truly outstanding public relations programs are built by brand marketers who not only cultivate strong relationships among reporters, but who also make robust investments in solid content, responsive processes and tightly focused, compelling initiatives. Here are a few tips on getting the content piece right: Build Solid Content Smart brands realize it’s difficult to expect journalists [...]

3May, 2017

Three PR Strategies You Might Not Have Considered

By | May 3rd, 2017|aB Blog|Comments Off on Three PR Strategies You Might Not Have Considered

All of marketing, of course, is designed to impact key facets of business. PR, however, can be especially powerful when well-executed – given the greater level of credibility attributed to media placements, and its capability to reach very targeted and meaningful audiences. Business leaders often [...]

18Apr, 2017

5 Ways of Creating a Media Coverage Ecosystem

By | April 18th, 2017|aB Blog|Comments Off on 5 Ways of Creating a Media Coverage Ecosystem

When that piece of long awaited top-tier media coverage finally publishes, everyone will be clapping. After extensive outreach by your PR team, the back-and-forth over scheduling the interview, managing follow-ups and next steps, a couple of weeks later – sometimes months – the article is [...]

22Mar, 2017

Don’t Let Corporate News Be Fake News!

By | March 22nd, 2017|aB Blog|Comments Off on Don’t Let Corporate News Be Fake News!

‘Fake news’ is a term that has gained considerable currency in recent months, although how it is defined varies tremendously depending on who you talk to and what they believe. In its least controversial definition, fake news consists of truly absurd narratives created and published [...]

7Mar, 2017

PR Metrics: Five ways to add it up

By | March 7th, 2017|aB Blog|Comments Off on PR Metrics: Five ways to add it up

Marketing leaders today are wrestling with the challenges of connecting with clients and customers in new ways amidst the context of shifting demographics and psychographics. They need to maintain key strategies – such as RFPs, events and innumerable announcements – that produce revenue-generating customers while [...]

23Feb, 2017

How Do You Measure the ROI of Social Media?

By | February 23rd, 2017|aB Blog|Comments Off on How Do You Measure the ROI of Social Media?

If you’re struggling with figuring out the ROI on your social media spend, you’re certainly not alone. One recent study found that 61 percent of social marketers in North America say that evaluating their return on investment is a challenge, and another study determined that [...]

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