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Blog 2017-07-23T15:34:46+00:00
8Aug, 2017

Marketers Make Mistakes

By | August 8th, 2017|aB Blog|Comments Off on Marketers Make Mistakes

Marketing executives know they are accountable to a high bar of performance. They also know that they’ve got to be creative, as well as metrics-driven, to breakthrough. What if there is no ROI on an investment? What if the audience was wrong and the offering was slightly off? Paid ads. Purchased databases. Perfunctory social media. Demand generation. X + Y equals what? Steve Jobs said it best upon his return to Apple, “Some mistakes will be made along the way and that’s good because at least people are making decisions [...]

26Jul, 2017

The Case for an Unbranded Public Relations Campaign

By | July 26th, 2017|aB Blog|Comments Off on The Case for an Unbranded Public Relations Campaign

Features that generally come to mind when businesses think of a PR campaign are branding, product recognition and media experts. However, a focus on true public awareness is increasingly of value to a greater number of innovators with unbranded earned media and social media. Yes, [...]

18Jul, 2017

Leading with Thought Leadership PR: Learn how to build, message and market leadership

By | July 18th, 2017|aB Blog, Thought Leadership|Comments Off on Leading with Thought Leadership PR: Learn how to build, message and market leadership

A thought leader is a person or organization with an expertise and vision that makes an impact on business, industry or society – sometimes all three. A thought leader brand drives the conversation, priorities and points of focus on topics critical to their audiences. This [...]

13Jul, 2017

Earned Media is Vision, not just Lead Gen

By | July 13th, 2017|aB Blog|Comments Off on Earned Media is Vision, not just Lead Gen

Corporate leaders often do not see public relations as part of the full, calculable technology-driven marketing cacophony. Because public relations was created in traditional media, some assume it is a less effective, less measurable or a less impactful vehicle. The reality is that public relations [...]

20Jun, 2017

What Reporters Want from PR: Relationship Building

By | June 20th, 2017|aB Blog|Comments Off on What Reporters Want from PR: Relationship Building

Recently, we wrote that one essential component of good public relations is having strong content about product and services available. Equally important, is cultivating strong relationships with reporters and editors. How corporate messages are personally delivered to media organizations, and the strength of the relationships [...]

12Jun, 2017

anthonyBarnum Sponsors Marcum’s MicroCap Conference in New York City

By | June 12th, 2017|aB Blog|Comments Off on anthonyBarnum Sponsors Marcum’s MicroCap Conference in New York City

anthonyBarnum is excited to be sponsoring the 2017 Marcum MicroCap Conference in New York City June 15 – 16. Why this event? anthonyBarnum has extensive experience and a unique methodology for high-growth companies in the mid-market. We specialize in collaborating with the executive and marketing [...]

6Jun, 2017

Experts are Needed

By | June 6th, 2017|aB Blog|Comments Off on Experts are Needed

Business continues to move forward as administrations change, policies shift, regulations transform and breakthroughs in science, research and engineering steadily reshape industries. News that is informative and helps business make decisions requires more than a headline — it takes experts. Being positioned as an expert [...]

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