How to launch a high ROI PR campaign
Tech marketing executives need their programs to produce rapid ROI that drives their objectives, including market differentiation, top-of-funnel leads, and brand awareness that generates interest from partners and strategic allies. There is a lot at stake. Valuable time can be wasted if the program is not launched with focus. One of our specialties is launching what we call Origination Campaigns, the first systematic PR campaign for a technology company at a strategic inflection point. We have collected data and case studies on the most critical elements of a campaign and [...]
The Do’s and Don’ts of Tech PR in Q4
With summer coming to a close, tech companies are ramping up to finish the year strong. Q4 expectations and an eye toward performance for Q1 usher in the busiest possible time of the year for many marketing executives. Amped-up campaigns, an intense focus on sales, [...]
Lessons in PR from the Dot-Com Era to the AI Boom
AI is more than a boom – it’s poised as a transformational force in the market. It’s more than ChatGPT; it’s more than one vertical or process, and it’s more nuanced than has been covered in the media thus far. Venture funding is showing us [...]
Breaking Ground: The Latest B2B Marketing Trends for 2023
When it comes to marketing for B2B technology businesses, there’s an almost overwhelming amount of things to consider. From the most effective marketing practices, to ideal media types, to audience targeting and measuring the effectiveness of campaigns, it can quickly become an arduous, time-consuming endeavor. [...]
Unlocking Success: Choosing the Right B2B Tech PR Partner
When implemented and executed correctly, B2B tech PR can unlock greater exposure for a company, position it in front of their ideal audience and build better, more delineated brand awareness around their innovative platform. Whether or not this happens, however, often boils down to the [...]
The Key to Market Dominance: Harnessing the Potential of Share of Voice (SOV)
In the pursuit of market dominance, measuring marketing efforts and their alignment with business objectives is paramount. One powerful tool that has gained significant importance among technology marketing executives, especially in high-growth innovation companies looking to establish or conquer categories, is Share of Voice (SOV) [...]
PR Planning for the Back-Half of 2023
Marketers create strategies and tactics designed to deliver leads and conversions many months in advance. Sales cycles in advanced tech range dramatically from a month to 18 months. B2B tech marketers have to drive pipeline and prove out their platform's value to their market in [...]