A Dozen of Our Team’s Favorite Thought Leadership Opps from 2024
Thought leadership remains the cornerstone of anthonyBarnum’s strategic process – a true differentiator. We thrive on helping our tech and healthcare clients build credibility and trust and engage with the audiences that matter most. This shone through in 2024, as we placed and penned a wide range of earned media on behalf of the companies we represent. Here are some of our favorite placements, along with the significance of the coverage. Expert Positioning Forbes - 4 Tips For Global Companies Navigating The European Accessibility Act Securing a high-visibility thought leadership [...]
Unlocking Success: Choosing the Right B2B Tech PR Partner
When implemented and executed correctly, B2B tech PR can unlock greater exposure for a company, position it in front of their ideal audience and build better, more delineated brand awareness around their innovative platform. Whether or not this happens, however, often boils down to the [...]
The Key to Market Dominance: Harnessing the Potential of Share of Voice (SOV)
In the pursuit of market dominance, measuring marketing efforts and their alignment with business objectives is paramount. One powerful tool that has gained significant importance among technology marketing executives, especially in high-growth innovation companies looking to establish or conquer categories, is Share of Voice (SOV) [...]
PR Planning for the Back-Half of 2023
Marketers create strategies and tactics designed to deliver leads and conversions many months in advance. Sales cycles in advanced tech range dramatically from a month to 18 months. B2B tech marketers have to drive pipeline and prove out their platform's value to their market in [...]
Category Expansion: Mastering the Second Half of 2023 for Maximum Impact
We are approaching the half-way mark of a turbulent year. Many marketing executives, after sitting on the sidelines for the first half of the year, are drawing up strategy plans to aggressively close out the year. While SVB’s collapse shook B2B technology companies across the [...]
Platform Driven by AI? Carve Out Your Tech Category – NOW!
Much of the earned media coverage in technology is increasingly focused on AI-oriented platforms. The narratives range from speculation about AI’s impact in the future and its potential negative impacts toward humanity to its more practical capabilities to bring greater levels of efficiency to key [...]
PR in 2023: Analyzing Media Targets
In my previous blog, I focused on the three primary types of thought leadership that should be the primary drivers of PR outreach in 2023 for tech companies: 1) Technical Thought Leadership 2) Data Thought Leadership 3) Visionary Thought Leadership A great thought leadership approach [...]