Blog

When implemented and executed correctly, B2B tech PR can unlock greater exposure for a company, position it in front of their ideal audience and build [...]

In the pursuit of market dominance, measuring marketing efforts and their alignment with business objectives is paramount. One powerful tool that has gained significant importance [...]

Marketers create strategies and tactics designed to deliver leads and conversions many months in advance. Sales cycles in advanced tech range dramatically from a month [...]

We are approaching the half-way mark of a turbulent year. Many marketing executives, after sitting on the sidelines for the first half of the year, [...]

Much of the earned media coverage in technology is increasingly focused on AI-oriented platforms. The narratives range from speculation about AI’s impact in the future [...]

In my previous blog, I focused on the three primary types of thought leadership that should be the primary drivers of PR outreach in 2023 [...]

In January, I analyzed three macro shifts that are impacting technology PR coming into the new year: Business, technology, and vertical trade media are rising [...]

It’s a new year and everything is changing, including PR. This is not an oversimplification. After speaking to hundreds of marketing executives over the past [...]

‘Twas the week before Christmas… As we wind down 2022, it’s time to be thankful, celebratory, and for marketers to focus on Q1 planning. It’s [...]