Momentum is Building in Tech, and So is the Noise
Batten down the hatches! New technologies are rapidly transforming business processes of all kinds. Policy and compliance requirements are shifting across industries; cyberattacks are on the rise; AI has gone mainstream, as have the concerns; drones are taking over many once laborious and cost-prohibitive tasks; and healthcare technology is enabling greater precision and better patient outcomes. The news environment is embroiled in a general election cycle and global conflicts, and much change is afoot. Economic uncertainty has dampened some tech segments. To say the least, the years following the pandemic [...]
What Marketing Executives Really Want In Their Stockings
‘Twas the week before Christmas… As we wind down 2022, it’s time to be thankful, celebratory, and for marketers to focus on Q1 planning. It’s not sugar plums dancing in their heads – it’s Q1 KPIs haunting their dreams. What wonder and enchantment are marketing [...]
When Is It Time For A National PR Campaign?
Executive tech marketers love a great PR campaign. When a PR campaign reaches scale, it is nothing short of transformative. It can greatly increase a brand’s name recognition among its targets, catapult the awareness of a specific set of differentiators that are transformative to a [...]
How To Announce Your Funding
How To Announce Your Funding So it’s a big funding event – Here’s how to announce it anthonyBarnum has been working with venture capital and private equity funded innovation companies for more than a decade. As a result, we’ve led efforts to announce countless funding [...]
Create a Category via PR: The Signs Before the KPIs – Part Three
Create a Category via PR: The Signs Before the KPIs - Part Three Nothing is more important in a PR campaign than for it to deliver impactful and valuable earned media placements that articulate the platform’s differentiation in a way that connects with target audiences. [...]
Create a Category via PR – Part Two
Marketers understand how to drive results with engaging content, strong technology platforms, and quality execution. They are going to define their markets, test messages, craft pipeline-building sequences of content, and gauge response rates. It’s an agile orchestration based on best practices, experience, and experimentation to [...]
Create a Category via PR – Part One
I’ve been either a part of a category campaign or driving one as a strategist for 25 years. Let me tell you this - if you are an innovation and category-busting company it is 100% achievable to own a category within a year, and sometimes [...]