The Season of BIG NEWS is Coming Fast
Maximize Your Share of Voice this Fall September through November is a crucial period for big announcements and big decisions across various industries. For B2B tech marketers, this makes early fall an ideal time to review and refresh their budgets and plans to ensure a strong presence and drive results by year-end. What are the most impactful and common releases for the fall? Product Releases – 'Tis the season for tech companies to launch new products and release new feature updates. These may often correspond to key conferences and events. [...]
PR in 2023: Realism & Data at the Forefront
It’s a new year and everything is changing, including PR. This is not an oversimplification. After speaking to hundreds of marketing executives over the past two years, analyzing macro and micro trends, economic concepts and shifts, technology advancements and so much more – it’s become [...]
What Marketing Executives Really Want In Their Stockings
‘Twas the week before Christmas… As we wind down 2022, it’s time to be thankful, celebratory, and for marketers to focus on Q1 planning. It’s not sugar plums dancing in their heads – it’s Q1 KPIs haunting their dreams. What wonder and enchantment are marketing [...]
When Is It Time For A National PR Campaign?
Executive tech marketers love a great PR campaign. When a PR campaign reaches scale, it is nothing short of transformative. It can greatly increase a brand’s name recognition among its targets, catapult the awareness of a specific set of differentiators that are transformative to a [...]
How To Announce Your Funding
How To Announce Your Funding So it’s a big funding event – Here’s how to announce it anthonyBarnum has been working with venture capital and private equity funded innovation companies for more than a decade. As a result, we’ve led efforts to announce countless funding [...]
Create a Category via PR: The Signs Before the KPIs – Part Three
Create a Category via PR: The Signs Before the KPIs - Part Three Nothing is more important in a PR campaign than for it to deliver impactful and valuable earned media placements that articulate the platform’s differentiation in a way that connects with target audiences. [...]
Create a Category via PR – Part Two
Marketers understand how to drive results with engaging content, strong technology platforms, and quality execution. They are going to define their markets, test messages, craft pipeline-building sequences of content, and gauge response rates. It’s an agile orchestration based on best practices, experience, and experimentation to [...]