A Dozen of Our Team’s Favorite Thought Leadership Opps from 2024
Thought leadership remains the cornerstone of anthonyBarnum’s strategic process – a true differentiator. We thrive on helping our tech and healthcare clients build credibility and trust and engage with the audiences that matter most. This shone through in 2024, as we placed and penned a wide range of earned media on behalf of the companies we represent. Here are some of our favorite placements, along with the significance of the coverage. Expert Positioning Forbes - 4 Tips For Global Companies Navigating The European Accessibility Act Securing a high-visibility thought leadership [...]
Mid-year is Looming: Time to Upgrade or Initiate PR
We are all a couple of months away from the back half of the year, and it has been a long year already amid persistent inflation and global tensions casting a shadow. Yet, we are also at the forefront of rapidly advancing technologies that are [...]
Bad Strategies in Tech PR Don’t Work
PR results require skill. To take over a category via PR, concepts must be vetted, researched, and timely, providing meaningful insights in alignment with the targeted media environment’s priorities. They must masterfully blend in trends and data. Sometimes the best way to understand a challenge [...]
Top 3 Highest Outcome PR Strategies in B2B Tech
Over the years, anthonyBarnum has collected numerous case studies and outcomes on the most far-reaching and highest ROI PR strategies for B2B tech companies seeking to establish a category. Marketing executives want a big impact on their PR campaigns but also have limits on the [...]
Prepare: 2024 Ushers In a Tech Category Wave
Most of us were happy to slam the door shut on 2023. While realists do not expect the changing of the year to instantly cure all the tumultuousness from the prior one, at least it provides a mental reset toward progress. With the building transformation [...]
anthonyBarnum’s Top 10 Placements of 2023
There are so many ways to create meaningful thought leadership. To that end, we've compiled some of our favorite earned media placements of 2023 that were secured and developed on behalf of our tech clients. anthonyBarnum team members explain why the coverage was so [...]
The Q1 B2B Tech Product Launch: Are you ready?
The end-of-year countdown has begun... Many of our clients are working on rapidly advancing their product platforms in the back half of 2023. Across the dozens of marketers I've spoken with over the last several weeks, many have a focus on significant product launches in [...]