How to launch a high ROI PR campaign
Tech marketing executives need their programs to produce rapid ROI that drives their objectives, including market differentiation, top-of-funnel leads, and brand awareness that generates interest from partners and strategic allies. There is a lot at stake. Valuable time can be wasted if the program is not launched with focus. One of our specialties is launching what we call Origination Campaigns, the first systematic PR campaign for a technology company at a strategic inflection point. We have collected data and case studies on the most critical elements of a campaign and [...]
Top 3 Highest Outcome PR Strategies in B2B Tech
Over the years, anthonyBarnum has collected numerous case studies and outcomes on the most far-reaching and highest ROI PR strategies for B2B tech companies seeking to establish a category. Marketing executives want a big impact on their PR campaigns but also have limits on the [...]
Prepare: 2024 Ushers In a Tech Category Wave
Most of us were happy to slam the door shut on 2023. While realists do not expect the changing of the year to instantly cure all the tumultuousness from the prior one, at least it provides a mental reset toward progress. With the building transformation [...]
anthonyBarnum’s Top 10 Placements of 2023
There are so many ways to create meaningful thought leadership. To that end, we've compiled some of our favorite earned media placements of 2023 that were secured and developed on behalf of our tech clients. anthonyBarnum team members explain why the coverage was so [...]
The Q1 B2B Tech Product Launch: Are you ready?
The end-of-year countdown has begun... Many of our clients are working on rapidly advancing their product platforms in the back half of 2023. Across the dozens of marketers I've spoken with over the last several weeks, many have a focus on significant product launches in [...]
Tech PR Trends in Q4 2023
It's Fall, Y’all... and things are DIFFERENT. Things feel different, don’t they? Investment dollars are pouring into AI, cleantech, and healthcare technologies. The news environment seems a bit more practical and less contentious. Technology is at an inflection point as new forms of AI, analytics, [...]
The Do’s and Don’ts of Tech PR in Q4
With summer coming to a close, tech companies are ramping up to finish the year strong. Q4 expectations and an eye toward performance for Q1 usher in the busiest possible time of the year for many marketing executives. Amped-up campaigns, an intense focus on sales, [...]