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Create a Category via PR: The Signs Before the KPIs – Part Three

Create a Category via PR: The Signs Before the KPIs – Part Three

By Melissa Anthony|2023-10-03T09:59:53-05:00October 6th, 2022|Blog, Public Relations, Thought Leadership|

Create a Category via PR: The Signs Before the KPIs - Part Three Nothing is more important in a PR campaign than for it to [...]

Create a Category via PR – Part Two

Create a Category via PR – Part Two

By Melissa Anthony|2022-09-29T11:45:29-05:00September 28th, 2022|Blog, Public Relations, Thought Leadership|

Marketers understand how to drive results with engaging content, strong technology platforms, and quality execution. They are going to define their markets, test messages, craft [...]

Create a Category via PR – Part One

Create a Category via PR – Part One

By Melissa Anthony|2022-09-09T10:32:06-05:00September 9th, 2022|Blog, Public Relations, Thought Leadership|

I’ve been either a part of a category campaign or driving one as a strategist for 25 years. Let me tell you this - if [...]

Advanced B2B Tech Poised to Move Markets – PR Approaches Can Help

Advanced B2B Tech Poised to Move Markets – PR Approaches Can Help

By Melissa Anthony|2023-05-23T13:30:27-05:00August 1st, 2022|Blog, Public Relations, Thought Leadership|

In the last several weeks, we’ve seen turbulence across the economy and within the tech sector. The high-fliers of the pandemic have implemented hiring freezes, [...]

Health Care PR: Key Approaches for Higher ROI

Health Care PR: Key Approaches for Higher ROI

By Melissa Anthony|2022-05-23T13:44:54-05:00May 23rd, 2022|Blog, Public Relations, Thought Leadership|

A vision for advanced health care – with patient-centered and near instantaneous delivery of care – is a feature of many sci-fi movies. With vast [...]