How anthonyBarnum Predicts PR Outcomes
Strategic campaign prediction Marketing executives expect PR to deliver tangible outcomes. A well-executed campaign feeds top-of-funnel outcomes by driving organic traffic, defines differentiation to persona audiences, and positions higher valuations through category ownership. Yet, many marketers have had mixed results, with little clarity on when or how outcomes will take shape. PR has always been mysterious in its results. Unlike advertising, editorial coverage cannot be bought from reputable media outlets. The decision to include or feature a company in a media story ultimately lies with the editors and reporters, making [...]
The Media is in Chaos – B2B Innovation Marketers Can Make Key Moves
From the acquisitions of news outlets to the intense retractions and resets that came with the pandemic, and bitter disputes we’ve witnessed on social media, it’s been a chaotic time across both traditional and social media. Wild swings in ratings have taken place in fewer [...]
Thought Leadership for AI
Artificial intelligence technology platforms are receiving enormous amounts of funding and attention. Today, many of anthonyBarnum PR’s clients have AI in their B2B software solutions. For the last several years AI has been gaining momentum toward transformation – driven by the efficiency and capabilities it [...]
2022 Themes for Thought Leadership — Hooking Reporters and Customers
The new year brings new focuses, trends, and themes by the trade and business media. Patterns of media interest are emerging across verticals as we move through the first quarter. Themes we had hoped to leave behind in 2021 are persisting, and some issues are [...]