Many of us have spent the last several weeks intensely following the news—shifting priorities of regulatory bodies, new policy focuses, new funding priorities, disruptions to supply chain dynamics, and seismically advancing technologies. These moments of change often create unique opportunities to carve out thought leadership for tech leaders to provide context, insights, and important, practical perspectives.

On the frontlines of the news environment, we often work with technology company leaders to finesse out a response as it intersects with their solution. Every company and platform has different approaches and personalities when responding to the news sphere.

When seeking to establish a thought leadership presence, whether driven by trends, policy shifts, or both, anthonyBarnum encourages our clients to make assertions, while really speaking to their customers in a business analytical or visionary tone.

Here are some key concepts making headlines:

  • AI is being covered with greater veracity than last year, partly due to continued breakthroughs and an environment poised to be less regulated. Companies with advanced AI platforms are well-positioned to garner Tier 1 business and tech coverage. While agentic AI and AI hallucinations have saturated Tier 1s so far this year, it does bring GenAI and predictive AI back into the conversation. Business leaders and decision-makers are interested in learning how these technologies will reshape industries and processes in all their incarnations in a way that demonstrates productivity gains.
  • Preventative healthcare has been elevated as a priority in the new administration. For healthcare technologies that seek to predict or treat chronic or acute health conditions, this new focus offers another way to participate in a national conversation about how their solutions support the goal of preventive care.
  • Compliance, governance, and data security remain priorities. As technology advances for greater efficiency in heavily regulated industries, including financial services and healthcare, keeping personal data locked up remains critical. For tech companies offering solutions in these areas, there is an opportunity to speak to emerging risks and best practices brought on by heightened expectations.

To intersect with the news environment and create compelling narratives of interest to the media, anthonyBarnum often researches and links:

  • New studies and data released by high-caliber third-party analysts and organizations supporting our client’s positioning
  • Macroeconomic and related shifts that intersect with a client’s platform capabilities or priority verticals, such as the impact of tariffs
  • External high-profile breaking news events such as major outages, data breaches, or natural disasters
  • Administration executive orders, new regulations, and new legislation that impact market dynamics

Amid the change, technology companies have an opportunity to position their solutions and provide insight into how customers can optimize, comply, or respond through their solutions. To create a sustainable, high-outcome earned media strategy, the PR team needs to always evaluate macro and micro trends and news to create an intersection between a company’s technology and its benefits to its target market. The secret to recurring media coverage is to continually lead with high-value and meaningful insights.