The back-half of 2025 is already here, and marketing leaders are navigating a dynamic landscape, including transforming economic conditions. Yet, they are increasingly energized by relentless innovation and its adoption across markets. While global complexities persist, one thing is clear: technology continues to accelerate.

From Agentic AI driving autonomous workflows, to fintech redefining digital commerce and infrastructure to automation, healthcare innovation, and advanced logistics solutions, the pace of change is undeniable. Entire markets are being reshaped in real time.

The Inflection Point for Marketing Strategy

For venture-backed and PE-funded technology companies, mid-year is not just a milestone, it’s a strategic checkpoint. H1 performance has been assessed and resources have begun shifting toward acceleration. Boards expect momentum. Pipelines need fuel. This is when marketing needs its highest-performing levers in motion, and PR belongs in that mix.

Public relations is not just about storytelling and category creation; it’s a revenue-aligned engine—one that, when used intentionally, amplifies outcomes across the entire marketing funnel.

Why PR, Why Now?

Let’s be pragmatic. A strategic PR program in the back half of the year can provide an outsized return on investment—not just in perception but also in performance.

Here’s how PR drives business value right now:

  • Feeds the top of funnel – Great PR doesn’t just build awareness—it catalyzes interest. Earned media introduces your solution to strategically important target audiences. CMOs and marketing VPs regularly trace key leads, demo requests, and deals back to articles that showcase their platform’s value proposition.
  • Drives meaningful organic traffic – When coverage speaks directly to the priorities of your target persona—whether it’s a CFO managing fintech transformation or a CTO deploying AI agents—it generates action. Our data shows that many of clients see their organic traffic jump 100% in six months as campaigns produce multiple placements simultaneously.
  • Boosts SEO performance with authoritative links – Our data shows that 85% of earned media placements include backlinks. Search engines favor these high-authority third-party sources over internal content; it’s a sustainable way to build domain strength and visibility in competitive sectors.

The Back Half Is Where Momentum Can Be Built — or Lost

The second half of the year often brings sharper focus and urgency. With fiscal goals in view and performance expectations rising, marketing leaders are tasked with doing more than maintaining brand presence; they’re expected to drive measurable outcomes. This is especially true for companies preparing for a capital event, entering new markets, or pursuing ambitious customer acquisition targets.

PR becomes more than a visibility tool; it serves as a strategic lever to reinforce core messaging, support content programs, and amplify reach in ways that tie back to pipeline and awareness metrics. When integrated, earned media placements enhance brand authority and increase exposure to decision-makers and influencers in key sectors.