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Tech marketing executives need their programs to produce rapid ROI that drives their objectives, including market differentiation, top-of-funnel leads, and brand awareness that generates interest [...]

Strategic campaign prediction Marketing executives expect PR to deliver tangible outcomes. A well-executed campaign feeds top-of-funnel outcomes by driving organic traffic, defines differentiation to persona [...]

Maximize Your Share of Voice this Fall September through November is a crucial period for big announcements and big decisions across various industries. For B2B [...]

Batten down the hatches! New technologies are rapidly transforming business processes of all kinds. Policy and compliance requirements are shifting across industries; cyberattacks are on [...]

We are all a couple of months away from the back half of the year, and it has been a long year already amid persistent [...]

PR results require skill. To take over a category via PR, concepts must be vetted, researched, and timely, providing meaningful insights in alignment with the [...]

Over the years, anthonyBarnum has collected numerous case studies and outcomes on the most far-reaching and highest ROI PR strategies for B2B tech companies seeking [...]

Most of us were happy to slam the door shut on 2023. While realists do not expect the changing of the year to instantly cure [...]

There are so many ways to create meaningful thought leadership. To that end, we've compiled some of our favorite earned media placements of 2023 [...]

The end-of-year countdown has begun... Many of our clients are working on rapidly advancing their product platforms in the back half of 2023. Across the [...]