Thought leadership remains the cornerstone of anthonyBarnum’s strategic process – a true differentiator. We thrive on helping our tech clients build credibility and trust and engage with the audiences that matter most. This shone through in 2024, as we placed and penned a wide range of earned media on behalf of the companies we represent.
Here are some of our favorite placements, along with the significance of the coverage.
Expert Positioning
Forbes – 4 Tips For Global Companies Navigating The European Accessibility Act
Securing a high-visibility thought leadership feature in Forbes on the European Accessibility Act showcased Level Access and its expertise, positioning them as a go-to resource for companies navigating complex global accessibility regulations.
The Today Show – You might be missing the signs of asthma and depression in kids, says research
Coverage in The Today Show Online for AllerVie Health followed the coverage of the Paris Olympics and an athlete’s story of beating childhood asthma and depression. AllerVie’s Dr. Ashish Mathur was used as a subject matter expert for childhood asthma portion.
Thought Leadership for Innovative Technology
Tech Radar – AI enhances customer experience by behaving like humans
A TechRadar article highlighted SupportLogic’s use of AI sentiment detection to transform customer experience, emphasizing its role in proactive issue resolution, personalized support, and bridging automation with human empathy for measurable CX improvements.
Law360 – A Look At Similarities Between SOX And SEC’s Cyber Rule
Enterprises across roles need to make strategically important decisions on technology solutions to decrease risks and comply with a shifting regulatory environment. As the farthest-reaching legal media outlet, this piece compares SOX and the SEC’s new Cyber Rule, pointing to how CyberSaint’s advanced technology platform for cyber risk can play a central role into mastering cyber risk postures and ensuring compliance.
Data-Driven Thought Leadership
Authority Magazine (Medium) – EdTech: Erin Shy of Watermark On How Their Technology Will Make An Important Positive Impact On Education
Medium ran a piece spotlighting Erin Shy, CEO of Watermark, and the Educational Impact Suite (EIS), which centralizes data to improve student retention and institutional outcomes. By tackling data silos and inefficiencies, the article featured Watermark’s role in advancing data-driven strategies for higher education.
Pharmacy Times – Study: Low Number of Patients With Chronic Respiratory Diseases Received Annual Flu Vaccination
News article in Pharmacy Times highlighted shocking numbers from a Cedar Gate Technologies analysis, which confirmed that only 34.7% of commercially insured patients with chronic respiratory diseases had received their annual flu vaccination. This was vital data to raise awareness among those with readily accessible healthcare.
Thought Leadership for M&A and Funding
TechTarget – SupportLogic acquires xFind for customer service experience AI
TechTarget’s feature on SupportLogic’s acquisition of xFind highlighted the company’s innovative use of generative AI to enhance customer service analytics, positioning it as a competitive leader against industry giants like Qualtrics and Medallia.
Business Insider – Exclusive: AI Healthcare Software Startup Cohere Health just Raised $50 million
This Business Insider article covered Cohere Health’s Series B funding and was the start of an ongoing relationship with the reporter who now covers Cohere often. This was a prime example of nurturing your network.
Technical Thought Leadership
PYMNTS – More Than 75% of Banks Not Ready for ISO 20022 Mandates. The Question Is: Why?
A top outlet with growing influence, PYMNTS asked the question about why more banks were not prepared for incoming mandates. Their answer to the question included a summarization of how Volante Technologies’ platform could get banks on track. While the article did not center on the company, it captures how clearly the outlet understands Volante Technologies pivotal technology.
Physician’s Weekly – Protecting Patient Data: Physician’s Guide to Preparing for Cyberattacks on Healthcare Data Systems
A Physicians’s Weekly article from Rectangle Health’s Kim Howland, stresses the critical role of physicians in protecting patient data during a cyberattack on a healthcare data system. The contributed piece outlines proactive steps physicians can take to strengthen healthcare’s cybersecurity landscape and prepare for the worst.
Trends Thought Leadership
USA Today – How to Recognize the Signs and Prevent Abuse in Youth Sports
Working with a leading background check technology platform brand, this high-profile piece serves to inform the public about the issue of abuse in youth sports, and provide insights and solutions from experts, including our client at Protect Youth Sports. This piece is another example of how technologies impact and contribute to solutions for society, while raising vital awareness on a mass scale.
TechTarget – Regulating and Monitoring the Online GLP-1 Market
A TechTarget podcast featuring Scott Roth, CEO of LegitScript, and Gerard Olson, the company’s director of research, focused on the rise of GLP-1 medications and how they are reshaping the healthcare landscape. Having two LegitScript executives participate in the interview allowed for a wealth of expertise and insight on the expansion of telehealth, challenges with online pharmaceutical sales, and more.
