The New AI Launch Playbook: PR Strategies for Compressed Timelines
PR is pivotal to a successful AI launch. Media placements build third-party credibility, fuel GEO search visibility, and communicate key messages and differentiation to decision-making and market-shaping audiences. Momentum matters. Yet launch timelines are compressing as companies race to establish leadership positions and claim first-mover advantage. Not every marketing and PR launch will benefit from a traditional 90-day runway. Companies are working with 45-, 30-, or even shorter timelines. Given those realities, what should an effective AI product launch look like under compressed conditions? Here’s what I recommend for shorter-timeline [...]
PR in 2026 to Build Credibility – not Empty Visibility
AI has to prove out its merit from the hype and buzz of 2025. Agentic AI and other advancing technologies must deliver tangible ROI on their transformational capabilities. Empty press releases and surface-level thought leadership won’t convince B2B tech buyers, nor will they convince increasingly [...]
In PR – Deep Insights and Long Form Content Wins
From social media memory to clickbait headlines and two-second copy from AI—it’s an endless stream of snapshot media and noise. A recent Harvard Business Review study found that AI usage is causing “brain fry” and adding stress on workers. Studies show plateauing and declines in [...]
2026 Tech PR: Intensity, Insight, and Category Control
2026 is shaping up to be a year of accelerated momentum for the technology sector. AI investment continues to surge, capital markets are reopening, and mergers and acquisitions are expected to rise as companies race to scale platforms, acquire talent, and differentiate in increasingly crowded [...]
PR in 2026: The Scalable Growth Lever for Tech Marketers
A New Era of PR Strategy for 2026 The 2026 tech economy is projected to exceed $6 trillion in worldwide IT spending, fueled by massive investments in AI infrastructure, software, and services. For tech marketers, this represents intense competition and unprecedented opportunity. To lead, marketing [...]
AI Search & Media Relevance: Why Earned Media Is the New SEO
The rules of digital visibility are changing at an accelerated pace. Traditional SEO tactics—once centered on keywords, backlinks, and website optimization—are losing ground to the new frontier: AI-driven summary search. Instead of presenting a list of links, AI systems deliver synthesized answers that pull heavily [...]
ABM-Driven PR: Aligning Media Strategy to Drive Revenue
Unlock PR That Drives Pipeline – Not Just Headlines In today’s high-pressure tech landscape, marketing executives must do more than generate brand awareness; they’re being asked to directly connect public relations to revenue. While Account-Based Marketing (ABM) has become a mainstay for tech marketers [...]