Now, Marketers, Get to Work!
Well, yes, the election has come and gone. While it may be difficult to find common ground in American politics, we can all agree we are grateful the texts and emails have ended. The news cycle will soon begin its transition as the business media cover the busy intersection of advancing technology, the economy, and new policies. With many economic experts predicting a surge in exits and investing in the coming years, marketers are gearing up for a fast-paced 2025. As 2024 rolls toward its final month, marketers are taking [...]
How to launch a high ROI PR campaign
Tech marketing executives need their programs to produce rapid ROI that drives their objectives, including market differentiation, top-of-funnel leads, and brand awareness that generates interest from partners and strategic allies. There is a lot at stake. Valuable time can be wasted if the program is [...]
How anthonyBarnum Predicts PR Outcomes
Strategic campaign prediction Marketing executives expect PR to deliver tangible outcomes. A well-executed campaign feeds top-of-funnel outcomes by driving organic traffic, defines differentiation to persona audiences, and positions higher valuations through category ownership. Yet, many marketers have had mixed results, with little clarity on when [...]
The Season of BIG NEWS is Coming Fast
Maximize Your Share of Voice this Fall September through November is a crucial period for big announcements and big decisions across various industries. For B2B tech marketers, this makes early fall an ideal time to review and refresh their budgets and plans to ensure a [...]
Momentum is Building in Tech, and So is the Noise
Batten down the hatches! New technologies are rapidly transforming business processes of all kinds. Policy and compliance requirements are shifting across industries; cyberattacks are on the rise; AI has gone mainstream, as have the concerns; drones are taking over many once laborious and cost-prohibitive tasks; [...]
Mid-year is Looming: Time to Upgrade or Initiate PR
We are all a couple of months away from the back half of the year, and it has been a long year already amid persistent inflation and global tensions casting a shadow. Yet, we are also at the forefront of rapidly advancing technologies that are [...]
Bad Strategies in Tech PR Don’t Work
PR results require skill. To take over a category via PR, concepts must be vetted, researched, and timely, providing meaningful insights in alignment with the targeted media environment’s priorities. They must masterfully blend in trends and data. Sometimes the best way to understand a challenge [...]