Category Expansion: Mastering the Second Half of 2023 for Maximum Impact
We are approaching the half-way mark of a turbulent year. Many marketing executives, after sitting on the sidelines for the first half of the year, [...]
Platform Driven by AI? Carve Out Your Tech Category – NOW!
Much of the earned media coverage in technology is increasingly focused on AI-oriented platforms. The narratives range from speculation about AI’s impact in the future [...]
PR in 2023: Analyzing Media Targets
In my previous blog, I focused on the three primary types of thought leadership that should be the primary drivers of PR outreach in 2023 [...]
PR in 2023: Make An Impact With Thought Leadership
In January, I analyzed three macro shifts that are impacting technology PR coming into the new year: Business, technology, and vertical trade media are rising [...]
PR in 2023: Realism & Data at the Forefront
It’s a new year and everything is changing, including PR. This is not an oversimplification. After speaking to hundreds of marketing executives over the past [...]
What Marketing Executives Really Want In Their Stockings
‘Twas the week before Christmas… As we wind down 2022, it’s time to be thankful, celebratory, and for marketers to focus on Q1 planning. It’s [...]
When Is It Time For A National PR Campaign?
Executive tech marketers love a great PR campaign. When a PR campaign reaches scale, it is nothing short of transformative. It can greatly increase a [...]
How To Announce Your Funding
How To Announce Your Funding So it’s a big funding event – Here’s how to announce it anthonyBarnum has been working with venture capital and [...]
Create a Category via PR: The Signs Before the KPIs – Part Three
Create a Category via PR: The Signs Before the KPIs - Part Three Nothing is more important in a PR campaign than for it to [...]
Create a Category via PR – Part Two
Marketers understand how to drive results with engaging content, strong technology platforms, and quality execution. They are going to define their markets, test messages, craft [...]