To answer this question thoroughly, it may require an analysis of the product in context of the market. However, depending on the specific market audience, there is room for non-pandemic news. While experts have different perspectives, the light at the end of the tunnel will shine enough to transition media coverage from a reactive position to a more recovery projection position.
There is absolutely no advantage to not asking the question from a professional, and then measuring pros and cons. There is also never a disadvantage to working in advance to be right on top of the opening when it does present itself.
From my exhaustive reading on the progression of the pandemic, the swath of forecasts and data is wide and varying. But as we see cases, hospitalizations and epicenters decelerate, everyone – the media and business – will begin rebounding. While I cannot foresee the moment, we are seeing many innovation businesses take a deep breath and push forward.
The bigger issue may be that marketers no longer have the same set of longstanding marketing tactics to advance their pipeline in the near-term and need to evaluate more pivots to their stack. We may find events and in-person deal-making is deferred longer than other forms of recovery. In light of this, marketers are and should continue to evaluate high-intensity PR to bridge the gap.
I’d love for you to join me on April 16 at 1:30 pm CT for my live webinar where I’ll address PR for lead generation and delve into the above issues in more depth with real-life examples. Let’s navigate this together.