4 PR Strategies to Leverage Post-Pandemic
There is no way to hit rewind. The pandemic has waned, but its impact is scattered across industries and technology. We saw accelerations in the [...]
Share of Voice Measurement Offers Marketers a Map
Part 2 of our Share of Voice Series. Read Part 1 here. Public relations experts could measure PR back in the day, but – as [...]
Measuring PR: Old School versus Share of Voice
Share of Voice Part 1 All marketing efforts must be measured for their return and support of a company’s business objectives. Share of Voice (SOV) [...]
PR for 2021 – Five Things You Need to Know
It is probably fair to say that we are all welcoming the turn of a new year. Executives had to rapidly transform to support their [...]
Developing a B2B Social Media Strategy that Gets Results
Business-to-business companies have long been under the illusion that social media isn’t serious enough to effectively communicate their complex, multifaceted brand messaging. This may [...]
How Public Relations Helps Drive Growth
One of the foremost concerns of midmarket B2B firms is growth: Spurring it organically, gaining it by winning share from competitors and managing it. [...]
Realize Productivity Gains: Focus on Core Competencies
A recent poll surveyed 1,650 European midmarket businesses and found that among their top five priorities was productivity improvement. TechAisle, a market research and [...]
Effective Storytelling is Key to M&A
Mergers and acquisitions among midmarket companies are booming. A recent survey of 1,650 midmarket businesses found that most identified “managing growth” as a top [...]
Critical Communication: Getting a Product Launch Right
Midmarket B2B companies launch thousands of products each year – and most fail. Here’s how to leverage resources, amplify messages and accelerate growth at [...]
Own a Category: A Powerful Way to Establish Brand Leadership
A company’s sales, position in the marketplace and brand value are largely set by how well it differentiates itself in the market and can [...]