Health Care PR: Key Approaches for Higher ROI
A vision for advanced health care – with patient-centered and near instantaneous delivery of care – is a feature of many sci-fi movies. With vast [...]
The Media is in Chaos – B2B Innovation Marketers Can Make Key Moves
From the acquisitions of news outlets to the intense retractions and resets that came with the pandemic, and bitter disputes we’ve witnessed on social media, [...]
Thought Leadership for AI
Artificial intelligence technology platforms are receiving enormous amounts of funding and attention. Today, many of anthonyBarnum PR’s clients have AI in their B2B software solutions. [...]
2022 Themes for Thought Leadership — Hooking Reporters and Customers
The new year brings new focuses, trends, and themes by the trade and business media. Patterns of media interest are emerging across verticals as we [...]
Q4 2021 is Great for Thought Leaders in B2B Innovation: Here’s Why
Summer is fading into fall and the final quarter of the year is just around the corner. Innovation companies are ramping up on all marketing [...]
4 PR Strategies to Leverage Post-Pandemic
There is no way to hit rewind. The pandemic has waned, but its impact is scattered across industries and technology. We saw accelerations in the [...]
Share of Voice Measurement Offers Marketers a Map
Part 2 of our Share of Voice Series. Read Part 1 here. Public relations experts could measure PR back in the day, but – as [...]
Measuring PR: Old School versus Share of Voice
Share of Voice Part 1 All marketing efforts must be measured for their return and support of a company’s business objectives. Share of Voice (SOV) [...]
PR for 2021 – Five Things You Need to Know
It is probably fair to say that we are all welcoming the turn of a new year. Executives had to rapidly transform to support their [...]
Developing a B2B Social Media Strategy that Gets Results
Business-to-business companies have long been under the illusion that social media isn’t serious enough to effectively communicate their complex, multifaceted brand messaging. This may [...]