Thought Leadership

Business-to-business companies have long been under the illusion that social media isn’t serious enough to effectively communicate their complex, multifaceted brand messaging. This may [...]

One of the foremost concerns of midmarket B2B firms is growth: Spurring it organically, gaining it by winning share from competitors and managing it. [...]

A recent poll surveyed 1,650 European midmarket businesses and found that among their top five priorities was productivity improvement. TechAisle, a market research and [...]

Mergers and acquisitions among midmarket companies are booming. A recent survey of 1,650 midmarket businesses found that most identified “managing growth” as a top [...]

Midmarket B2B companies launch thousands of products each year – and most fail. Here’s how to leverage resources, amplify messages and accelerate growth at [...]

A company’s sales, position in the marketplace and brand value are largely set by how well it differentiates itself in the market and can [...]

Public relations campaigns come in all shapes and sizes, and are built to serve a wide range of objectives. Core content can be restructured and [...]

A good social selling strategy helps brands explain complex messages, build an ecosystem that engages customers and industry influencers, and amplify demand generation. It’s an [...]

Disruptive and leading-edge companies require deeper, more nuanced marketing. Their target audiences are sophisticated and advanced. Their strategies for establishing meaningful, forecastable revenue are increasingly [...]

A characteristic that defines most anthonyBarnum engagements is that they tend to be closely aligned with senior management vision, constructed with a ‘big picture’ view [...]