Developing a B2B Social Media Strategy that Gets Results
Business-to-business companies have long been under the illusion that social media isn’t serious enough to effectively communicate their complex, multifaceted brand messaging. This may [...]
How Public Relations Helps Drive Growth
One of the foremost concerns of midmarket B2B firms is growth: Spurring it organically, gaining it by winning share from competitors and managing it. [...]
Realize Productivity Gains: Focus on Core Competencies
A recent poll surveyed 1,650 European midmarket businesses and found that among their top five priorities was productivity improvement. TechAisle, a market research and [...]
Effective Storytelling is Key to M&A
Mergers and acquisitions among midmarket companies are booming. A recent survey of 1,650 midmarket businesses found that most identified “managing growth” as a top [...]
New Legislation is a Thought Leadership Opportunity
Proposed, pending and new legislation brings innumerable consequences – all of which are not easy to discern. The experts in impacted industries and markets are [...]
Critical Communication: Getting a Product Launch Right
Midmarket B2B companies launch thousands of products each year – and most fail. Here’s how to leverage resources, amplify messages and accelerate growth at [...]
Own a Category: A Powerful Way to Establish Brand Leadership
A company’s sales, position in the marketplace and brand value are largely set by how well it differentiates itself in the market and can [...]
Quantifying PR Lead Generation
Public relations campaigns come in all shapes and sizes, and are built to serve a wide range of objectives. Core content can be restructured and [...]
The Benefits of Social Selling
A good social selling strategy helps brands explain complex messages, build an ecosystem that engages customers and industry influencers, and amplify demand generation. It’s an [...]
Build a Concept & Content Ecosystem
Disruptive and leading-edge companies require deeper, more nuanced marketing. Their target audiences are sophisticated and advanced. Their strategies for establishing meaningful, forecastable revenue are increasingly [...]