Measuring PR: Old School versus Share of Voice
Share of Voice Part 1 All marketing efforts must be measured for their return and support of a company’s business objectives. Share of Voice (SOV) [...]
Share of Voice Part 1 All marketing efforts must be measured for their return and support of a company’s business objectives. Share of Voice (SOV) [...]
Innovation companies are focused on reshaping their target markets. To do so, they must first define the intersection of their differentiated solution and their markets’ [...]
It is probably fair to say that we are all welcoming the turn of a new year. Executives had to rapidly transform to support their [...]
Search engine optimization is linked to public relations efforts, but it’s not always obvious just how the two strategies go hand in hand. It’s critical [...]
Once upon a time, public relations was the Wild West. With a giant dot-com bubble, venture-funded companies expected to pay oodles to retain PR firms [...]
Every effective PR program involves an important initial planning phase to define objectives, strategies and tactics. In an ultra-competitive market, it’s also important to understand [...]
Marketers have timelines, budgets and outcomes they are trying to accomplish. They often want PR to be a part of an important mix of activities [...]
Brisk news cycles, POTUS on Twitter, brands increasingly taking powerful political and social stands, and sensational revelations of all kinds in the headlines made reading [...]
Measurement, metrics and data — the seemingly age-old question about the ROI of PR. Data marketers and their CEOs are left scratching their heads with [...]
Messaging that authentically captures a company’s differentiation and value to its market is key to connecting with strategic audiences via PR. Without first establishing effective [...]