Health Care PR: Key Approaches for Higher ROI
A vision for advanced health care – with patient-centered and near instantaneous delivery of care – is a feature of many sci-fi movies. With vast [...]
A vision for advanced health care – with patient-centered and near instantaneous delivery of care – is a feature of many sci-fi movies. With vast [...]
Summer is fading into fall and the final quarter of the year is just around the corner. Innovation companies are ramping up on all marketing [...]
High-growth innovation companies often have seismic news they are seeking to get out to their target markets. Strategic acquisitions, significant funding rounds, and product breakthroughs [...]
There is no way to hit rewind. The pandemic has waned, but its impact is scattered across industries and technology. We saw accelerations in the [...]
Part 2 of our Share of Voice Series. Read Part 1 here. Public relations experts could measure PR back in the day, but – as [...]
Share of Voice Part 1 All marketing efforts must be measured for their return and support of a company’s business objectives. Share of Voice (SOV) [...]
Innovation companies are focused on reshaping their target markets. To do so, they must first define the intersection of their differentiated solution and their markets’ [...]
It is probably fair to say that we are all welcoming the turn of a new year. Executives had to rapidly transform to support their [...]
Search engine optimization is linked to public relations efforts, but it’s not always obvious just how the two strategies go hand in hand. It’s critical [...]
Once upon a time, public relations was the Wild West. With a giant dot-com bubble, venture-funded companies expected to pay oodles to retain PR firms [...]