Measuring PR: Old School versus Share of Voice
Share of Voice Part 1 All marketing efforts must be measured for their return and support of a company’s business objectives. Share of Voice (SOV) [...]
PR for SEO – aB’s Top 3 Tips
Innovation companies are focused on reshaping their target markets. To do so, they must first define the intersection of their differentiated solution and their markets’ [...]
PR for 2021 – Five Things You Need to Know
It is probably fair to say that we are all welcoming the turn of a new year. Executives had to rapidly transform to support their [...]
SEO and PR: What’s the Relationship?
Search engine optimization is linked to public relations efforts, but it’s not always obvious just how the two strategies go hand in hand. It’s critical [...]
4 Simple Ways for Marketers to Quantify PR
Once upon a time, public relations was the Wild West. With a giant dot-com bubble, venture-funded companies expected to pay oodles to retain PR firms [...]
5 Tips for Conducting an External Communications and PR Competitive Analysis
Every effective PR program involves an important initial planning phase to define objectives, strategies and tactics. In an ultra-competitive market, it’s also important to understand [...]
There’s Optimal PR and There’s “Make it Work”
Marketers have timelines, budgets and outcomes they are trying to accomplish. They often want PR to be a part of an important mix of activities [...]
5 Things Marketers Should Know About PR in 2019
Brisk news cycles, POTUS on Twitter, brands increasingly taking powerful political and social stands, and sensational revelations of all kinds in the headlines made reading [...]
Two Paths to Establishing Real PR Metrics
Measurement, metrics and data — the seemingly age-old question about the ROI of PR. Data marketers and their CEOs are left scratching their heads with [...]
3 Tips to Ensure a Company’s Messaging Shapes PR Outcomes
Messaging that authentically captures a company’s differentiation and value to its market is key to connecting with strategic audiences via PR. Without first establishing effective [...]