Public Relations

Search engine optimization is linked to public relations efforts, but it’s not always obvious just how the two strategies go hand in hand. It’s critical [...]

Once upon a time, public relations was the Wild West. With a giant dot-com bubble, venture-funded companies expected to pay oodles to retain PR firms [...]

Every effective PR program involves an important initial planning phase to define objectives, strategies and tactics. In an ultra-competitive market, it’s also important to understand [...]

Marketers have timelines, budgets and outcomes they are trying to accomplish. They often want PR to be a part of an important mix of activities [...]

Brisk news cycles, POTUS on Twitter, brands increasingly taking powerful political and social stands, and sensational revelations of all kinds in the headlines made reading [...]

Measurement, metrics and data — the seemingly age-old question about the ROI of PR. Data marketers and their CEOs are left scratching their heads with [...]

Messaging that authentically captures a company’s differentiation and value to its market is key to connecting with strategic audiences via PR. Without first establishing effective [...]

Marketers have a vision for “ideal” outcomes in public relations, but it’s easy to instead settle for opportunistic earned media coverage. Valuable, category-defining media coverage, [...]