Create a Category via PR – Part Two
Marketers understand how to drive results with engaging content, strong technology platforms, and quality execution. They are going to define their markets, test messages, craft [...]
Create a Category via PR – Part One
I’ve been either a part of a category campaign or driving one as a strategist for 25 years. Let me tell you this - if [...]
Advanced B2B Tech Poised to Move Markets – PR Approaches Can Help
In the last several weeks, we’ve seen turbulence across the economy and within the tech sector. The high-fliers of the pandemic have implemented hiring freezes, [...]
Health Care PR: Key Approaches for Higher ROI
A vision for advanced health care – with patient-centered and near instantaneous delivery of care – is a feature of many sci-fi movies. With vast [...]
Q4 2021 is Great for Thought Leaders in B2B Innovation: Here’s Why
Summer is fading into fall and the final quarter of the year is just around the corner. Innovation companies are ramping up on all marketing [...]
Make the Most out of Major Press Releases
High-growth innovation companies often have seismic news they are seeking to get out to their target markets. Strategic acquisitions, significant funding rounds, and product breakthroughs [...]
4 PR Strategies to Leverage Post-Pandemic
There is no way to hit rewind. The pandemic has waned, but its impact is scattered across industries and technology. We saw accelerations in the [...]
Share of Voice Measurement Offers Marketers a Map
Part 2 of our Share of Voice Series. Read Part 1 here. Public relations experts could measure PR back in the day, but – as [...]
Measuring PR: Old School versus Share of Voice
Share of Voice Part 1 All marketing efforts must be measured for their return and support of a company’s business objectives. Share of Voice (SOV) [...]
PR for SEO – aB’s Top 3 Tips
Innovation companies are focused on reshaping their target markets. To do so, they must first define the intersection of their differentiated solution and their markets’ [...]