The Factors on PR Metrics
It’s not an uncommon conversation to have with senior marketers. They see PR as a powerful vehicle but remain confused about how results will and [...]
Choosing Sides: 5 PR Tips for Successful Corporate Social Responsibility Initiatives
In a world that seems to become more polarized every day, corporations and businesses taking public stances on social issues is no longer a novel [...]
How to Keep Your Media Outreach Relevant in Today’s News Cycle
Effective marketers know securing earned media is key to building and maintaining a company’s visibility and credibility. However, securing coverage can seem like a daunting [...]
Marketers: Get to the Next Level
High growth companies poised to own a category deploy advanced strategies to target their markets. Marketers leading the effort often sculpt advanced thought leadership and [...]
Developing a B2B Strategy that Gets Results
Business-to-business companies have long been under the illusion that social media isn’t serious enough to effectively communicate their complex, multifaceted brand messaging. This may [...]
Get Faster ROI from PR
Marketing executives are racing to establish their companies at the forefront of their industry segments, carving out a category-grabbing position to systematically generate and convert [...]
Four Social Media Advertising Tactics for B2B Marketers
Social media has become an essential component of most B2B marketing strategies. In fact, the average B2B company is on six social media networks, and 80 [...]
Six Steps to Take After Getting a Cover Story
When a company receives a media placement in a tier-1 publication, it calls for a team celebration! Everybody is thrilled with the piece, its reach [...]
How to Establish and Maintain Positive Media Relationships—and Why it’s Important
Audiences perceive organic media coverage, often referred to as earned media, as the most authentic form of marketing and one of the most trusted, influential [...]
Four Tips for Setting Social Media KPIs in Complex B2B Companies
Implementing a social media strategy and establishing regular posting cadence is an excellent way to grow followers and engage with a company’s target audience. However, [...]