Six Steps to Take After Getting a Cover Story
When a company receives a media placement in a tier-1 publication, it calls for a team celebration! Everybody is thrilled with the piece, its reach [...]
How to Establish and Maintain Positive Media Relationships—and Why it’s Important
Audiences perceive organic media coverage, often referred to as earned media, as the most authentic form of marketing and one of the most trusted, influential [...]
Four Tips for Setting Social Media KPIs in Complex B2B Companies
Implementing a social media strategy and establishing regular posting cadence is an excellent way to grow followers and engage with a company’s target audience. However, [...]
Top 3 PR Strategies Private Companies Should Adopt from Public Companies
When a company is publicly held, a new set of criteria applies to its external communications strategy. Not only is the company’s financial and business [...]
Defining Target Audience on Social Media
Defining a target audience is key to unlocking a successful social media presence. The number of social media users worldwide in 2018 has risen to 3.196 billion, [...]
PR is the X-Factor in Innovation
As marketing balances the complexity of demand generation, conferences, webinars and social media, PR sometimes ends up as “nice to have” versus “must have.” But, [...]
How Public Relations Helps Drive Growth
One of the foremost concerns of midmarket B2B firms is growth: Spurring it organically, gaining it by winning share from competitors and managing it. [...]
Four Fundamental Concepts for Developing a B2B Social Media Strategy that Gets Results
Business-to-business companies have long been under the illusion that social media simply isn’t serious enough to effectively communicate their complex, multifaceted brand messaging. This may have [...]
Don’t low-ball expectations on PR – measure, plan and align
Innovative executives are low-balling the cadence, density and depth of media coverage potential. They are ending up with sparse coverage, and thus questioning if the [...]
Realize Productivity Gains: Focus on Core Competencies
A recent poll surveyed 1,650 European midmarket businesses and found that among their top five priorities was productivity improvement. TechAisle, a market research and [...]