aB Blog

Strategically crafted content is the heart of any successful marketing strategy, and the best way to consistently generate new content and amplify existing thought leadership [...]

According to Muck Rack’s annual State of Journalism report, 63% of journalists generally view their relationship with PR professionals as mutually beneficial, but not quite [...]

It’s no secret that technological and personnel crises can blindside a company causing long-term negative effects or, in some cases, permanent damage that is impossible [...]

In the age of the internet-driven, 24-hour news cycle, the way companies generate new leads and assist potential customers along the buyer’s journey has changed [...]

Marketing executives are increasingly seeking more organic traffic as their analytics are revealing it produces (in many cases) higher quality leads. While marketers do see [...]

In today’s around-the-clock news cycles, PR professionals are constantly evaluating and reinventing methodologies and strategies designed to ensure those they represent remain top-of-mind. PR 101 [...]

Effective communication is essential to developing and maintaining long-term relationships with the press. Reporters are often on tight deadlines and aren’t inherent experts on the [...]

When executed strategically, social media provides B2B companies the unique opportunity to engage directly with their target audience, demonstrate thought leadership, and is one of [...]

anthonyBarnum works with technology companies transforming the world, from how we optimize outcomes in health care to how and what we drive or how we [...]

Publishing case studies is a staple in content marketing for B2B companies. They serve as detailed yet comprehensible analyses of important projects – proof that [...]