aB Blog

The press release is generally regarded as the cornerstone of public relations. However, today’s digital media landscape has changed how public relations experts deliver company [...]

In the digital age, people regularly share their opinions about almost everything, including businesses, with their online followers. While monitoring company mentions on social media may [...]

'Twas the night before Christmas, when all through the house Not a creature was stirring, not even a mouse; The stockings were hung by [...]

Measurement, metrics and data — the seemingly age-old question about the ROI of PR. Data marketers and their CEOs are left scratching their heads with [...]

Messaging that authentically captures a company’s differentiation and value to its market is key to connecting with strategic audiences via PR. Without first establishing effective [...]

For B2C retailers, the holidays represent one of the busiest times of the year. However, most B2B companies see sales and customer engagement slow down [...]

Marketers have a vision for “ideal” outcomes in public relations, but it’s easy to instead settle for opportunistic earned media coverage. Valuable, category-defining media coverage, [...]

In today’s digital marketplace, search engines play a leading role in B2B purchase decisions. According to a recent survey, B2B researchers usually conduct 12 searches [...]

An organization might have a firm grasp of the types of stories and news they should share with their social media followers, but if they [...]