Think Before You Speak: Why Media Training is Important
Effective communication is essential to developing and maintaining long-term relationships with the press. Reporters are often on tight deadlines and aren’t inherent experts on the [...]
Socially on Point: Tailor Your Social Media Strategy Per Platform
When executed strategically, social media provides B2B companies the unique opportunity to engage directly with their target audience, demonstrate thought leadership, and is one of [...]
Structuring PR for Market Transformation
anthonyBarnum works with technology companies transforming the world, from how we optimize outcomes in health care to how and what we drive or how we [...]
Craft Your Case Studies with Media Interest in Mind
Publishing case studies is a staple in content marketing for B2B companies. They serve as detailed yet comprehensible analyses of important projects – proof that [...]
Ultra-Disruptive Tech Needs Authentic Market Messages
Marketers of innovative companies are in a unique balancing act of highlighting the value of their technology to their target market, while also making it [...]
Risk vs. Reward: How Marketers Should Evaluate Their Next Campaign
The reality is every robust marketing strategy has facets that fall flat at one time or another. PR can offer big rewards, but also has [...]
PR for Talent – Attraction and Retention
PR has numerous X factors of value. We often evangelize the value of PR in terms of lead generation or as part of a marketing [...]
3 Reasons to Prioritize Earned Media
Over the last decade, marketing tech has drastically shifted the communication strategies of businesses. According to the 2019 Global Communication Report conducted by the USC Center [...]
Assumptions and Realities: What can Marketers Predict about their PR Campaigns?
Marketing executives assume that earned media via PR has a lower ROI or is less quantifiable toward lead generation outcomes in comparison to other approaches. [...]
5 Tips for Crafting a Content Strategy that Builds Trust
Marketing communication professionals spend a good portion of their workday developing content that addresses the need, concern or interest of a target audience. NCI – [...]