Tips on How to Woo a Journalist
Early on in my PR career my friends and family asked me what it was that I did every day. I imagine they had the [...]
How to Level Up Media Exposure from Trades to National
Every innovative company reaches an inflection point where it’s time to take over the conversation. Their transformational technology is changing an entire industry and they [...]
3 Ways Storytelling Can Upturn Media Coverage
Crafting compelling stories to pitch target media is a core component of metric-driven PR campaigns that generate brand recognition and capture transformative innovations. Earned media [...]
3 Tips for Managing Executive Social Media
Most marketers ensure their organization’s social media channels run extremely efficiently, with LinkedIn and Twitter being top platforms for complex technology companies. But what about [...]
Marketers: Engineer Your PR Outcomes
Marketers like precision, and PR programs have traditionally been less than structured with fewer set metrics. Months into a campaign, it’s not uncommon for marketers [...]
3 Ways B2B Marketers Can Secure Media Coverage
Journalists often receive several hundred pitches a day, making it hard for marketers to get their B2B company into the headlines without a calculated approach. [...]
Applying For a Job at anthonyBarnum? Here Are Some Tips.
We often look for talented new members to join our anthonyBarnum team. Whether it’s an intern or account supervisor position, I’m always looking for similar [...]
Evaluating a PR Firm? Look at the Right Metrics
Executive marketers depend on software that tracks critical metrics every day. They need to gauge campaign response, pipeline and statistical progress toward outcomes of their [...]
SEO and PR: What’s the Relationship?
Search engine optimization is linked to public relations efforts, but it’s not always obvious just how the two strategies go hand in hand. It’s critical [...]
4 Simple Ways for Marketers to Quantify PR
Once upon a time, public relations was the Wild West. With a giant dot-com bubble, venture-funded companies expected to pay oodles to retain PR firms [...]