Measuring PR: Old School versus Share of Voice
Share of Voice Part 1 All marketing efforts must be measured for their return and support of a company’s business objectives. Share of Voice (SOV) [...]
PR for SEO – aB’s Top 3 Tips
Innovation companies are focused on reshaping their target markets. To do so, they must first define the intersection of their differentiated solution and their markets’ [...]
PR for 2021 – Five Things You Need to Know
It is probably fair to say that we are all welcoming the turn of a new year. Executives had to rapidly transform to support their [...]
There is Room in the Media for Your Innovation…Even Now
Can you even hear the sound of your own thoughts? It is a noisy news cycle – and one that is filled with drama as [...]
PR: Get Back to the Future
With COVID-19, all businesses felt levels of disruption. Innovation companies were forced to make rapid-fire, adaptive changes and shifts to respond to the new state [...]
We’re at the Beginning of the Next: What’s Your Thought Leadership Strategy?
States across the country have reopened. The mood is cautious, but business and economic recovery are underway. Market dynamics have changed for many industries – [...]
What Innovation Companies Need to be Communicating in the Reopening
America is resilient and always chaotic. It’s a surprising feat that the nation achieved as much synchronicity as it did amid the lockdowns to flatten [...]
Leveling Innovation Messages Above the Partisan Divide
We stand at the convergence of a pandemic, a partisan arm wrestle leading to a general election, a mass movement of workers to home offices, [...]
What Types of Innovation Companies Move to PR in a Pandemic?
In a matter of a few weeks, the innovative marketers in the U.S. found many key pillars of their marketing stack turned sideways. Conferences for [...]
PR for Innovation Products…in a Pandemic
Many industries have suddenly found their stack of marketing strategies out of sync with the new realities of the COVID-19 pandemic. For one, conferences [...]