aB Blog Archives | anthonyBarnum

Create a Category via PR – Part Two

Create a Category via PR – Part Two

By Melissa Anthony|2022-09-29T11:45:29-05:00September 28th, 2022|aB Blog, Blog, Public Relations, Thought Leadership|

Marketers understand how to drive results with engaging content, strong technology platforms, and quality execution. They are going to define their markets, test messages, craft [...]

Create a Category via PR – Part One

Create a Category via PR – Part One

By Melissa Anthony|2022-09-09T10:32:06-05:00September 9th, 2022|aB Blog, Blog, Public Relations, Thought Leadership|

I’ve been either a part of a category campaign or driving one as a strategist for 25 years. Let me tell you this - if [...]

Advanced B2B Tech Poised to Move Markets – PR Approaches Can Help

Advanced B2B Tech Poised to Move Markets – PR Approaches Can Help

By Melissa Anthony|2022-08-02T12:05:32-05:00August 1st, 2022|aB Blog, Blog, Public Relations, Thought Leadership|

In the last several weeks, we’ve seen turbulence across the economy and within the tech sector. The high-fliers of the pandemic have implemented hiring freezes, [...]

Health Care PR: Key Approaches for Higher ROI

Health Care PR: Key Approaches for Higher ROI

By Melissa Anthony|2022-05-23T13:44:54-05:00May 23rd, 2022|aB Blog, Blog, Public Relations, Thought Leadership|

A vision for advanced health care – with patient-centered and near instantaneous delivery of care – is a feature of many sci-fi movies. With vast [...]

The Media is in Chaos – B2B Innovation Marketers Can Make Key Moves

The Media is in Chaos – B2B Innovation Marketers Can Make Key Moves

By Melissa Anthony|2022-05-05T10:36:30-05:00May 4th, 2022|aB Blog, Thought Leadership|

From the acquisitions of news outlets to the intense retractions and resets that came with the pandemic, and bitter disputes we’ve witnessed on social media, [...]

Thought Leadership for AI

Thought Leadership for AI

By Melissa Anthony|2022-03-30T17:37:39-05:00March 30th, 2022|aB Blog, Thought Leadership|

Artificial intelligence technology platforms are receiving enormous amounts of funding and attention. Today, many of anthonyBarnum PR’s clients have AI in their B2B software solutions. [...]

2022 Themes for Thought Leadership — Hooking Reporters and Customers

2022 Themes for Thought Leadership — Hooking Reporters and Customers

By Melissa Anthony|2022-02-22T16:28:56-06:00February 22nd, 2022|aB Blog, Thought Leadership|

The new year brings new focuses, trends, and themes by the trade and business media. Patterns of media interest are emerging across verticals as we [...]