Four Tips for Setting Social Media KPIs in Complex B2B Companies
Implementing a social media strategy and establishing regular posting cadence is an excellent way to grow followers and engage with a company’s target audience. However, [...]
Top 3 PR Strategies Private Companies Should Adopt from Public Companies
When a company is publicly held, a new set of criteria applies to its external communications strategy. Not only is the company’s financial and business [...]
Defining Target Audience on Social Media
Defining a target audience is key to unlocking a successful social media presence. The number of social media users worldwide in 2018 has risen to 3.196 billion, [...]
PR is the X-Factor in Innovation
As marketing balances the complexity of demand generation, conferences, webinars and social media, PR sometimes ends up as “nice to have” versus “must have.” But, [...]
How Public Relations Helps Drive Growth
One of the foremost concerns of midmarket B2B firms is growth: Spurring it organically, gaining it by winning share from competitors and managing it. [...]
Four Fundamental Concepts for Developing a B2B Social Media Strategy that Gets Results
Business-to-business companies have long been under the illusion that social media simply isn’t serious enough to effectively communicate their complex, multifaceted brand messaging. This may have [...]
Don’t low-ball expectations on PR – measure, plan and align
Innovative executives are low-balling the cadence, density and depth of media coverage potential. They are ending up with sparse coverage, and thus questioning if the [...]
Realize Productivity Gains: Focus on Core Competencies
A recent poll surveyed 1,650 European midmarket businesses and found that among their top five priorities was productivity improvement. TechAisle, a market research and [...]
Initial Strategy is Key to Tactical PR Success
If you’ve read anthonyBarnum ePapers in recent months, you’ll notice a recurring theme. Almost every program anthonyBarnum Public Relations develops and executes with clients – [...]
Make Differentiators Powerful and Accessible
In marketing and PR, there is a lot of talk around “differentiators.” Marketers use this term to describe what sets a company’s offering apart from [...]