aB Blog

Measurement, metrics and data — the seemingly age-old question about the ROI of PR. Data marketers and their CEOs are left scratching their heads with [...]

Messaging that authentically captures a company’s differentiation and value to its market is key to connecting with strategic audiences via PR. Without first establishing effective [...]

For B2C retailers, the holidays represent one of the busiest times of the year. However, most B2B companies see sales and customer engagement slow down [...]

Marketers have a vision for “ideal” outcomes in public relations, but it’s easy to instead settle for opportunistic earned media coverage. Valuable, category-defining media coverage, [...]

In today’s digital marketplace, search engines play a leading role in B2B purchase decisions. According to a recent survey, B2B researchers usually conduct 12 searches [...]

An organization might have a firm grasp of the types of stories and news they should share with their social media followers, but if they [...]

In the early conversations about the potential of a PR campaign, leading growth marketers typically aim high or aim for their target decision-maker. While there [...]

It’s not an uncommon conversation to have with senior marketers. They see PR as a powerful vehicle but remain confused about how results will and [...]

In a world that seems to become more polarized every day, corporations and businesses taking public stances on social issues is no longer a novel [...]

Effective marketers know securing earned media is key to building and maintaining a company’s visibility and credibility. However, securing coverage can seem like a daunting [...]