Ultra-Disruptive Tech Needs Authentic Market Messages
Marketers of innovative companies are in a unique balancing act of highlighting the value of their technology to their target market, while also making it [...]
Risk vs. Reward: How Marketers Should Evaluate Their Next Campaign
The reality is every robust marketing strategy has facets that fall flat at one time or another. PR can offer big rewards, but also has [...]
PR for Talent – Attraction and Retention
PR has numerous X factors of value. We often evangelize the value of PR in terms of lead generation or as part of a marketing [...]
3 Reasons to Prioritize Earned Media
Over the last decade, marketing tech has drastically shifted the communication strategies of businesses. According to the 2019 Global Communication Report conducted by the USC Center [...]
Assumptions and Realities: What can Marketers Predict about their PR Campaigns?
Marketing executives assume that earned media via PR has a lower ROI or is less quantifiable toward lead generation outcomes in comparison to other approaches. [...]
5 Tips for Crafting a Content Strategy that Builds Trust
Marketing communication professionals spend a good portion of their workday developing content that addresses the need, concern or interest of a target audience. NCI – [...]
Tips on How to Woo a Journalist
Early on in my PR career my friends and family asked me what it was that I did every day. I imagine they had the [...]
How to Level Up Media Exposure from Trades to National
Every innovative company reaches an inflection point where it’s time to take over the conversation. Their transformational technology is changing an entire industry and they [...]
3 Ways Storytelling Can Upturn Media Coverage
Crafting compelling stories to pitch target media is a core component of metric-driven PR campaigns that generate brand recognition and capture transformative innovations. Earned media [...]
3 Tips for Managing Executive Social Media
Most marketers ensure their organization’s social media channels run extremely efficiently, with LinkedIn and Twitter being top platforms for complex technology companies. But what about [...]