Situational awareness: Real-time decision making to improve business operations
Although the term situational awareness usually pertains to the military and first responder space, it also plays a crucial role in the efficiency of public [...]
Two Paths to Establishing Real PR Metrics
Measurement, metrics and data — the seemingly age-old question about the ROI of PR. Data marketers and their CEOs are left scratching their heads with [...]
3 Tips for Developing a Thought Leadership SEO Strategy
In today’s digital marketplace, search engines play a leading role in B2B purchase decisions. According to a recent survey, B2B researchers usually conduct 12 searches [...]
What a Suitcase Salesman Taught Me About the Software Business
Tim Williams of FileWave shares an important business lesson he learned from a suitcase salesman. About 25 years ago, I was returning from a business [...]
INSIGHT: Biopesticides to Feed a Growing and Hungry World
Farm workers harvest a corn crop in the central valley town of Tulare, Calif. on Sept. 8, 2018. Photographer: Mark Ralston/AFP/Getty Images Whether [...]
Securing People in the Age of the IoT
Our increasingly connected, always-on world has changed the way we manage most aspects of our lives. It’s not just our cellphone, computer, or tablet [...]
How to Keep Your Media Outreach Relevant in Today’s News Cycle
Effective marketers know securing earned media is key to building and maintaining a company’s visibility and credibility. However, securing coverage can seem like a daunting [...]
Looming Chlorpyrifos Ban Has ‘Natural’ Pesticide Makers Buzzing
Migrant workers harvest strawberries at a farm near Oxnard, Calif.Photographer: Joe Klamar/AFP/Getty Images Posted Aug. 14, 2018, 5:45 AM Marrone Bio Innovations [...]
Marrone Bio seeks EPA approval for weed control product
Pam Marrone, founder of Marrone Bio DENNIS MCCOY | SACRAMENTO BUSINESS JOURNAL By Mark Anderson – Staff Writer, Sacramento Business Journal Aug 13, 2018, 5:06pm Marrone [...]
Developing a B2B Social Media Strategy that Gets Results
Business-to-business companies have long been under the illusion that social media isn’t serious enough to effectively communicate their complex, multifaceted brand messaging. This may [...]