Structuring PR for Market Transformation
anthonyBarnum works with technology companies transforming the world, from how we optimize outcomes in health care to how and what we drive or how we [...]
Ultra-Disruptive Tech Needs Authentic Market Messages
Marketers of innovative companies are in a unique balancing act of highlighting the value of their technology to their target market, while also making it [...]
Risk vs. Reward: How Marketers Should Evaluate Their Next Campaign
The reality is every robust marketing strategy has facets that fall flat at one time or another. PR can offer big rewards, but also has [...]
PR for Talent – Attraction and Retention
PR has numerous X factors of value. We often evangelize the value of PR in terms of lead generation or as part of a marketing [...]
Assumptions and Realities: What can Marketers Predict about their PR Campaigns?
Marketing executives assume that earned media via PR has a lower ROI or is less quantifiable toward lead generation outcomes in comparison to other approaches. [...]
How to Level Up Media Exposure from Trades to National
Every innovative company reaches an inflection point where it’s time to take over the conversation. Their transformational technology is changing an entire industry and they [...]
Marketers: Engineer Your PR Outcomes
Marketers like precision, and PR programs have traditionally been less than structured with fewer set metrics. Months into a campaign, it’s not uncommon for marketers [...]
Evaluating a PR Firm? Look at the Right Metrics
Executive marketers depend on software that tracks critical metrics every day. They need to gauge campaign response, pipeline and statistical progress toward outcomes of their [...]
4 Simple Ways for Marketers to Quantify PR
Once upon a time, public relations was the Wild West. With a giant dot-com bubble, venture-funded companies expected to pay oodles to retain PR firms [...]
There’s Optimal PR and There’s “Make it Work”
Marketers have timelines, budgets and outcomes they are trying to accomplish. They often want PR to be a part of an important mix of activities [...]