Evaluating a PR Firm? Look at the Right Metrics
Executive marketers depend on software that tracks critical metrics every day. They need to gauge campaign response, pipeline and statistical progress toward outcomes of their [...]
4 Simple Ways for Marketers to Quantify PR
Once upon a time, public relations was the Wild West. With a giant dot-com bubble, venture-funded companies expected to pay oodles to retain PR firms [...]
There’s Optimal PR and There’s “Make it Work”
Marketers have timelines, budgets and outcomes they are trying to accomplish. They often want PR to be a part of an important mix of activities [...]
4 Easy Tactics to get More Press Release Pickup
The press release is generally regarded as the cornerstone of public relations. However, today’s digital media landscape has changed how public relations experts deliver company [...]
5 Things Marketers Should Know About PR in 2019
Brisk news cycles, POTUS on Twitter, brands increasingly taking powerful political and social stands, and sensational revelations of all kinds in the headlines made reading [...]
Top 10 Gifts Marketers Want in their Stockings
'Twas the night before Christmas, when all through the house Not a creature was stirring, not even a mouse; The stockings were hung by [...]
Two Paths to Establishing Real PR Metrics
Measurement, metrics and data — the seemingly age-old question about the ROI of PR. Data marketers and their CEOs are left scratching their heads with [...]
3 Tips to Ensure a Company’s Messaging Shapes PR Outcomes
Messaging that authentically captures a company’s differentiation and value to its market is key to connecting with strategic audiences via PR. Without first establishing effective [...]
PR Should Be Intentional
Marketers have a vision for “ideal” outcomes in public relations, but it’s easy to instead settle for opportunistic earned media coverage. Valuable, category-defining media coverage, [...]
Marketer’s Debate: Aim for Trade or Go Big
In the early conversations about the potential of a PR campaign, leading growth marketers typically aim high or aim for their target decision-maker. While there [...]