Melissa Anthony

The press release is generally regarded as the cornerstone of public relations. However, today’s digital media landscape has changed how public relations experts deliver company [...]

'Twas the night before Christmas, when all through the house Not a creature was stirring, not even a mouse; The stockings were hung by [...]

Measurement, metrics and data — the seemingly age-old question about the ROI of PR. Data marketers and their CEOs are left scratching their heads with [...]

Messaging that authentically captures a company’s differentiation and value to its market is key to connecting with strategic audiences via PR. Without first establishing effective [...]

Marketers have a vision for “ideal” outcomes in public relations, but it’s easy to instead settle for opportunistic earned media coverage. Valuable, category-defining media coverage, [...]

In the early conversations about the potential of a PR campaign, leading growth marketers typically aim high or aim for their target decision-maker. While there [...]

It’s not an uncommon conversation to have with senior marketers. They see PR as a powerful vehicle but remain confused about how results will and [...]

High growth companies poised to own a category deploy advanced strategies to target their markets. Marketers leading the effort often sculpt advanced thought leadership and [...]

Marketing executives are racing to establish their companies at the forefront of their industry segments, carving out a category-grabbing position to systematically generate and convert [...]