PR in 2023: Make An Impact With Thought Leadership
In January, I analyzed three macro shifts that are impacting technology PR coming into the new year: Business, technology, and vertical trade media are rising [...]
In January, I analyzed three macro shifts that are impacting technology PR coming into the new year: Business, technology, and vertical trade media are rising [...]
The value of earned media for B2B technology companies continues to increase, and splinter into more varied forms of content. Earned media stands in contrast [...]
It’s a new year and everything is changing, including PR. This is not an oversimplification. After speaking to hundreds of marketing executives over the past [...]
‘Twas the week before Christmas… As we wind down 2022, it’s time to be thankful, celebratory, and for marketers to focus on Q1 planning. It’s [...]
Executive tech marketers love a great PR campaign. When a PR campaign reaches scale, it is nothing short of transformative. It can greatly increase a [...]
How To Announce Your Funding So it’s a big funding event – Here’s how to announce it anthonyBarnum has been working with venture capital and [...]
Create a Category via PR: The Signs Before the KPIs - Part Three Nothing is more important in a PR campaign than for it to [...]
Marketers understand how to drive results with engaging content, strong technology platforms, and quality execution. They are going to define their markets, test messages, craft [...]
I’ve been either a part of a category campaign or driving one as a strategist for 25 years. Let me tell you this - if [...]
In the last several weeks, we’ve seen turbulence across the economy and within the tech sector. The high-fliers of the pandemic have implemented hiring freezes, [...]