Melissa Anthony

The last few weeks have brought tumultuous markets, travel anxiety, a barrage of handwashing and face-touching reminders, and elbow bumping instead of handshakes. It’s a [...]

This year's primaries are particularly dicey, and the debates, media interviews and comments from the candidates are like a game of slip and slide. Jabs, [...]

Who doesn’t like to reminisce about the 90s? The meme and pop culture listicle creators of the world are doing a great job of pointing [...]

With mixed generations now at the helm of North America’s fastest-growing innovation companies, we’re seeing major convergence. Marketers are taking on a new set of [...]

It’s no secret that technological and personnel crises can blindside a company causing long-term negative effects or, in some cases, permanent damage that is impossible [...]

Marketing executives are increasingly seeking more organic traffic as their analytics are revealing it produces (in many cases) higher quality leads. While marketers do see [...]

anthonyBarnum works with technology companies transforming the world, from how we optimize outcomes in health care to how and what we drive or how we [...]

Marketers of innovative companies are in a unique balancing act of highlighting the value of their technology to their target market, while also making it [...]

The reality is every robust marketing strategy has facets that fall flat at one time or another. PR can offer big rewards, but also has [...]

PR has numerous X factors of value. We often evangelize the value of PR in terms of lead generation or as part of a marketing [...]