Forget PR as Storytelling. Be a Newsworthy, Innovation-focused Thought Leader
I am not a big fan of PR being referred to as "storytelling" – Does an innovation company transforming an entire market or process with [...]
4 PR Strategies to Leverage Post-Pandemic
There is no way to hit rewind. The pandemic has waned, but its impact is scattered across industries and technology. We saw accelerations in the [...]
Share of Voice Measurement Offers Marketers a Map
Part 2 of our Share of Voice Series. Read Part 1 here. Public relations experts could measure PR back in the day, but – as [...]
Measuring PR: Old School versus Share of Voice
Share of Voice Part 1 All marketing efforts must be measured for their return and support of a company’s business objectives. Share of Voice (SOV) [...]
PR for SEO – aB’s Top 3 Tips
Innovation companies are focused on reshaping their target markets. To do so, they must first define the intersection of their differentiated solution and their markets’ [...]
PR for 2021 – Five Things You Need to Know
It is probably fair to say that we are all welcoming the turn of a new year. Executives had to rapidly transform to support their [...]
We’re at the Beginning of the Next: What’s Your Thought Leadership Strategy?
States across the country have reopened. The mood is cautious, but business and economic recovery are underway. Market dynamics have changed for many industries – [...]
What Innovation Companies Need to be Communicating in the Reopening
America is resilient and always chaotic. It’s a surprising feat that the nation achieved as much synchronicity as it did amid the lockdowns to flatten [...]
Leveling Innovation Messages Above the Partisan Divide
We stand at the convergence of a pandemic, a partisan arm wrestle leading to a general election, a mass movement of workers to home offices, [...]
Launching Products through PR in the New-New Normal
How to introduce new products & solutions through PR to drive growth in the New-New Normal