Measuring PR: Old School versus Share of Voice
Share of Voice Part 1 All marketing efforts must be measured for their return and support of a company’s business objectives. Share of Voice (SOV) [...]
Share of Voice Part 1 All marketing efforts must be measured for their return and support of a company’s business objectives. Share of Voice (SOV) [...]
Innovation companies are focused on reshaping their target markets. To do so, they must first define the intersection of their differentiated solution and their markets’ [...]
It is probably fair to say that we are all welcoming the turn of a new year. Executives had to rapidly transform to support their [...]
States across the country have reopened. The mood is cautious, but business and economic recovery are underway. Market dynamics have changed for many industries – [...]
America is resilient and always chaotic. It’s a surprising feat that the nation achieved as much synchronicity as it did amid the lockdowns to flatten [...]
We stand at the convergence of a pandemic, a partisan arm wrestle leading to a general election, a mass movement of workers to home offices, [...]
How to introduce new products & solutions through PR to drive growth in the New-New Normal
In a matter of a few weeks, the innovative marketers in the U.S. found many key pillars of their marketing stack turned sideways. Conferences for [...]
Discussing the role of PR in your marketing strategy amid COVID-19
Many industries have suddenly found their stack of marketing strategies out of sync with the new realities of the COVID-19 pandemic. For one, conferences [...]