Melissa Anthony

It’s no secret that technological and personnel crises can blindside a company causing long-term negative effects or, in some cases, permanent damage that is impossible [...]

Marketing executives are increasingly seeking more organic traffic as their analytics are revealing it produces (in many cases) higher quality leads. While marketers do see [...]

anthonyBarnum works with technology companies transforming the world, from how we optimize outcomes in health care to how and what we drive or how we [...]

Marketers of innovative companies are in a unique balancing act of highlighting the value of their technology to their target market, while also making it [...]

The reality is every robust marketing strategy has facets that fall flat at one time or another. PR can offer big rewards, but also has [...]

PR has numerous X factors of value. We often evangelize the value of PR in terms of lead generation or as part of a marketing [...]

Marketing executives assume that earned media via PR has a lower ROI or is less quantifiable toward lead generation outcomes in comparison to other approaches. [...]

Every innovative company reaches an inflection point where it’s time to take over the conversation. Their transformational technology is changing an entire industry and they [...]

Marketers like precision, and PR programs have traditionally been less than structured with fewer set metrics. Months into a campaign, it’s not uncommon for marketers [...]

Executive marketers depend on software that tracks critical metrics every day. They need to gauge campaign response, pipeline and statistical progress toward outcomes of their [...]