How to Establish and Maintain Positive Media Relationships—and Why it’s Important
Audiences perceive organic media coverage, often referred to as earned media, as the most authentic form of marketing and one of the most trusted, influential [...]
Four Tips for Setting Social Media KPIs in Complex B2B Companies
Implementing a social media strategy and establishing regular posting cadence is an excellent way to grow followers and engage with a company’s target audience. However, [...]
Top 3 PR Strategies Private Companies Should Adopt from Public Companies
When a company is publicly held, a new set of criteria applies to its external communications strategy. Not only is the company’s financial and business [...]
PR is the X-Factor in Innovation
As marketing balances the complexity of demand generation, conferences, webinars and social media, PR sometimes ends up as “nice to have” versus “must have.” But, [...]
Don’t low-ball expectations on PR – measure, plan and align
Innovative executives are low-balling the cadence, density and depth of media coverage potential. They are ending up with sparse coverage, and thus questioning if the [...]
Make Differentiators Powerful and Accessible
In marketing and PR, there is a lot of talk around “differentiators.” Marketers use this term to describe what sets a company’s offering apart from [...]
New Legislation is a Thought Leadership Opportunity
Proposed, pending and new legislation brings innumerable consequences – all of which are not easy to discern. The experts in impacted industries and markets are [...]
The Bar is Already Set: Are You Above or Below?
Decisions related to investments in marketing should be considered not only within best practices, but also in context of the bar that is often already [...]
Real Media Metrics
Executive and marketing leaders know the importance of public relations and the credibility earned media generates. For some companies, the goals behind getting ink go [...]
Ladies and Gentlemen: Own a Category
Many leaders of disruptive and innovative companies are underestimating the potential of what marketing can do. They carry definitions based on an existing market dynamic. [...]