Melissa Anthony

Messaging that authentically captures a company’s differentiation and value to its market is key to connecting with strategic audiences via PR. Without first establishing effective [...]

Marketers have a vision for “ideal” outcomes in public relations, but it’s easy to instead settle for opportunistic earned media coverage. Valuable, category-defining media coverage, [...]

In the early conversations about the potential of a PR campaign, leading growth marketers typically aim high or aim for their target decision-maker. While there [...]

It’s not an uncommon conversation to have with senior marketers. They see PR as a powerful vehicle but remain confused about how results will and [...]

High growth companies poised to own a category deploy advanced strategies to target their markets. Marketers leading the effort often sculpt advanced thought leadership and [...]

Marketing executives are racing to establish their companies at the forefront of their industry segments, carving out a category-grabbing position to systematically generate and convert [...]

When a company is publicly held, a new set of criteria applies to its external communications strategy. Not only is the company’s financial and business [...]

As marketing balances the complexity of demand generation, conferences, webinars and social media, PR sometimes ends up as “nice to have” versus “must have.” But, [...]

Innovative executives are low-balling the cadence, density and depth of media coverage potential. They are ending up with sparse coverage, and thus questioning if the [...]

In marketing and PR, there is a lot of talk around “differentiators.” Marketers use this term to describe what sets a company’s offering apart from [...]