Share of Voice Measurement Offers Marketers a Map
Part 2 of our Share of Voice Series. Read Part 1 here. Public relations experts could measure PR back in the day, but – as [...]
Measuring PR: Old School versus Share of Voice
Share of Voice Part 1 All marketing efforts must be measured for their return and support of a company’s business objectives. Share of Voice (SOV) [...]
PR for SEO – aB’s Top 3 Tips
Innovation companies are focused on reshaping their target markets. To do so, they must first define the intersection of their differentiated solution and their markets’ [...]
PR for 2021 – Five Things You Need to Know
It is probably fair to say that we are all welcoming the turn of a new year. Executives had to rapidly transform to support their [...]
4 Simple Ways for Marketers to Quantify PR
Once upon a time, public relations was the Wild West. With a giant dot-com bubble, venture-funded companies expected to pay oodles to retain PR firms [...]
5 Tips for Conducting an External Communications and PR Competitive Analysis
Every effective PR program involves an important initial planning phase to define objectives, strategies and tactics. In an ultra-competitive market, it’s also important to understand [...]
There’s Optimal PR and There’s “Make it Work”
Marketers have timelines, budgets and outcomes they are trying to accomplish. They often want PR to be a part of an important mix of activities [...]
Two Paths to Establishing Real PR Metrics
Measurement, metrics and data — the seemingly age-old question about the ROI of PR. Data marketers and their CEOs are left scratching their heads with [...]
3 Tips to Ensure a Company’s Messaging Shapes PR Outcomes
Messaging that authentically captures a company’s differentiation and value to its market is key to connecting with strategic audiences via PR. Without first establishing effective [...]
PR Should Be Intentional
Marketers have a vision for “ideal” outcomes in public relations, but it’s easy to instead settle for opportunistic earned media coverage. Valuable, category-defining media coverage, [...]