The Power of Integration: Harnessing SEO and PR for Optimal Results
Search engine optimization is linked to public relations efforts, but it’s not always obvious just how the two strategies go hand in hand. It’s critical [...]
What Is Earned Media? (And Why You Should Prioritize It)
The value of earned media for B2B technology companies continues to increase, and splinter into more varied forms of content. Earned media stands in contrast [...]
How To Announce Your Funding
How To Announce Your Funding So it’s a big funding event – Here’s how to announce it anthonyBarnum has been working with venture capital and [...]
Create a Category via PR: The Signs Before the KPIs – Part Three
Create a Category via PR: The Signs Before the KPIs - Part Three Nothing is more important in a PR campaign than for it to [...]
Create a Category via PR – Part Two
Marketers understand how to drive results with engaging content, strong technology platforms, and quality execution. They are going to define their markets, test messages, craft [...]
Create a Category via PR – Part One
I’ve been either a part of a category campaign or driving one as a strategist for 25 years. Let me tell you this - if [...]
Advanced B2B Tech Poised to Move Markets – PR Approaches Can Help
In the last several weeks, we’ve seen turbulence across the economy and within the tech sector. The high-fliers of the pandemic have implemented hiring freezes, [...]
Health Care PR: Key Approaches for Higher ROI
A vision for advanced health care – with patient-centered and near instantaneous delivery of care – is a feature of many sci-fi movies. With vast [...]
The Media is in Chaos – B2B Innovation Marketers Can Make Key Moves
From the acquisitions of news outlets to the intense retractions and resets that came with the pandemic, and bitter disputes we’ve witnessed on social media, [...]
Thought Leadership for AI
Artificial intelligence technology platforms are receiving enormous amounts of funding and attention. Today, many of anthonyBarnum PR’s clients have AI in their B2B software solutions. [...]