The Q1 B2B Tech Product Launch: Are you ready?
The end-of-year countdown has begun... Many of our clients are working on rapidly advancing their product platforms in the back half of 2023. Across the dozens of marketers I've spoken with over the last several weeks, many have a focus on significant product launches in early Q1 2024. As a result, they're asking how to maximize the launch via PR. Let's be clear: B2B tech product launches are some of the most challenging PR initiatives. They are also critically important. Coverage of a launch is high-value for companies seeking to [...]
Advanced B2B Tech Poised to Move Markets – PR Approaches Can Help
In the last several weeks, we’ve seen turbulence across the economy and within the tech sector. The high-fliers of the pandemic have implemented hiring freezes, stock prices have slid, and profits are down. From entertainment and e-commerce to the gig economy, adoption has accelerated and [...]
Health Care PR: Key Approaches for Higher ROI
A vision for advanced health care – with patient-centered and near instantaneous delivery of care – is a feature of many sci-fi movies. With vast inefficiencies and skyrocketing costs, along with the deepening strain of health care workforce shortages, providers and payers are turning to [...]
The Media is in Chaos – B2B Innovation Marketers Can Make Key Moves
From the acquisitions of news outlets to the intense retractions and resets that came with the pandemic, and bitter disputes we’ve witnessed on social media, it’s been a chaotic time across both traditional and social media. Wild swings in ratings have taken place in fewer [...]
Thought Leadership for AI
Artificial intelligence technology platforms are receiving enormous amounts of funding and attention. Today, many of anthonyBarnum PR’s clients have AI in their B2B software solutions. For the last several years AI has been gaining momentum toward transformation – driven by the efficiency and capabilities it [...]
2022 Themes for Thought Leadership — Hooking Reporters and Customers
The new year brings new focuses, trends, and themes by the trade and business media. Patterns of media interest are emerging across verticals as we move through the first quarter. Themes we had hoped to leave behind in 2021 are persisting, and some issues are [...]