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Blog 2017-05-19T23:03:24+00:00
5Apr, 2017

Owned Media: A buzzword with meaning

By | April 5th, 2017|aB Blog|Comments Off on Owned Media: A buzzword with meaning

The marketing phrase “owned media” is becoming more and more prominent. There is good news – this time, the new marketing term isn’t exactly something brand new, it’s more of a way of summarizing a genre of marketing. The bad news might be that the term has further solidified the importance of a segment of marketing that increasingly requires more investment. Let’s define it first: Owned media refers to all of the elements that are communicated through a company’s website, blogs, social media, ePapers, white papers, and demand and lead generating content. Owned media could also refer to corporate videos and marketing materials. To break this down further: Demand generation is the process of taking content and marketing directly to [...]

17Feb, 2016

2016 PR Trends: The Times, They Are A-Changin’

By | February 17th, 2016|aB Blog|Comments Off on 2016 PR Trends: The Times, They Are A-Changin’

2016 is already well under way and things are changing everywhere. We have a former reality show host turning out to be a major presidential contender, we recently had the largest Powerball drawing in the history of mankind and now the price of gas is [...]

4Jan, 2016

Highlights of aB’s 2015

By | January 4th, 2016|aB Blog|Comments Off on Highlights of aB’s 2015

Hard to believe that 2015 has already come to an end. What event or breakthrough made the biggest impact on you and/or your organization in the last year? The anthonyBarnum clientele had a stellar year of growth and change. From expert quotes and bylines in [...]

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