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Blog 2017-07-23T15:34:46+00:00
8Jan, 2018

Real Media Metrics

By | January 8th, 2018|aB Blog|Comments Off on Real Media Metrics

Executive and marketing leaders know the importance of public relations and the credibility earned media generates. For some companies, the goals behind getting ink go well beyond brand building and visibility. They are focused on leveraging PR to own and define a category. (Check out the November blog on how to own a category.) While the idea of owning a category or getting maximum velocity PR coverage is exciting, executives want to understand how that translates into real metrics. First, though, let’s define what category ownership for earned media really represents. [...]

23Aug, 2017

Want success in PR? These 3 things will get you there.

By | August 23rd, 2017|aB Blog|Comments Off on Want success in PR? These 3 things will get you there.

Picture this: You’ve walked into a business meeting, but there was no door at the entryway. There were only three chairs, instead of the five needed to seat everyone at the conference table. What’s the point of having a meeting, if it isn’t going to [...]

8Aug, 2017

Marketers Make Mistakes

By | August 8th, 2017|aB Blog|Comments Off on Marketers Make Mistakes

Marketing executives know they are accountable to a high bar of performance. They also know that they’ve got to be creative, as well as metrics-driven, to breakthrough. What if there is no ROI on an investment? What if the audience was wrong and the offering [...]

26Jul, 2017

The Case for an Unbranded Public Relations Campaign

By | July 26th, 2017|aB Blog|Comments Off on The Case for an Unbranded Public Relations Campaign

Features that generally come to mind when businesses think of a PR campaign are branding, product recognition and media experts. However, a focus on true public awareness is increasingly of value to a greater number of innovators with unbranded earned media and social media. Yes, [...]

18Jul, 2017

Leading with Thought Leadership PR: Learn how to build, message and market leadership

By | July 18th, 2017|aB Blog, Thought Leadership|Comments Off on Leading with Thought Leadership PR: Learn how to build, message and market leadership

A thought leader is a person or organization with an expertise and vision that makes an impact on business, industry or society – sometimes all three. A thought leader brand drives the conversation, priorities and points of focus on topics critical to their audiences. This [...]

13Jul, 2017

Earned Media is Vision, not just Lead Gen

By | July 13th, 2017|aB Blog|Comments Off on Earned Media is Vision, not just Lead Gen

Corporate leaders often do not see public relations as part of the full, calculable technology-driven marketing cacophony. Because public relations was created in traditional media, some assume it is a less effective, less measurable or a less impactful vehicle. The reality is that public relations [...]

20Jun, 2017

What Reporters Want from PR: Relationship Building

By | June 20th, 2017|aB Blog|Comments Off on What Reporters Want from PR: Relationship Building

Recently, we wrote that one essential component of good public relations is having strong content about product and services available. Equally important, is cultivating strong relationships with reporters and editors. How corporate messages are personally delivered to media organizations, and the strength of the relationships [...]

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