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Blog 2017-07-23T15:34:46+00:00
17Oct, 2017

Which social media channel is right for your brand?

By | October 17th, 2017|aB Blog|Comments Off on Which social media channel is right for your brand?

Social media is a powerful vehicle and it serves to connect customers, shareholders, employees, and prospective employees and customers. Which social media channel should you be using? Our guidance is that it’s better to do one or two well rather than spread so thin the content and consistency suffers. Stay focused on what makes the most sense for what you do and what the best fit is for your audience. LinkedIn is a win across the board and a great place to curate your most sophisticated content. Here you can [...]

3May, 2017

Three PR Strategies You Might Not Have Considered

By | May 3rd, 2017|aB Blog|Comments Off on Three PR Strategies You Might Not Have Considered

All of marketing, of course, is designed to impact key facets of business. PR, however, can be especially powerful when well-executed – given the greater level of credibility attributed to media placements, and its capability to reach very targeted and meaningful audiences. Business leaders often [...]

18Apr, 2017

5 Ways of Creating a Media Coverage Ecosystem

By | April 18th, 2017|aB Blog|Comments Off on 5 Ways of Creating a Media Coverage Ecosystem

When that piece of long awaited top-tier media coverage finally publishes, everyone will be clapping. After extensive outreach by your PR team, the back-and-forth over scheduling the interview, managing follow-ups and next steps, a couple of weeks later – sometimes months – the article is [...]

22Mar, 2017

Don’t Let Corporate News Be Fake News!

By | March 22nd, 2017|aB Blog|Comments Off on Don’t Let Corporate News Be Fake News!

‘Fake news’ is a term that has gained considerable currency in recent months, although how it is defined varies tremendously depending on who you talk to and what they believe. In its least controversial definition, fake news consists of truly absurd narratives created and published [...]

7Mar, 2017

PR Metrics: Five ways to add it up

By | March 7th, 2017|aB Blog|Comments Off on PR Metrics: Five ways to add it up

Marketing leaders today are wrestling with the challenges of connecting with clients and customers in new ways amidst the context of shifting demographics and psychographics. They need to maintain key strategies – such as RFPs, events and innumerable announcements – that produce revenue-generating customers while [...]

23Feb, 2017

How Do You Measure the ROI of Social Media?

By | February 23rd, 2017|aB Blog|Comments Off on How Do You Measure the ROI of Social Media?

If you’re struggling with figuring out the ROI on your social media spend, you’re certainly not alone. One recent study found that 61 percent of social marketers in North America say that evaluating their return on investment is a challenge, and another study determined that [...]

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