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Blog 2017-07-23T15:34:46+00:00
23Aug, 2017

Want success in PR? These 3 things will get you there.

By | August 23rd, 2017|aB Blog|Comments Off on Want success in PR? These 3 things will get you there.

Picture this: You’ve walked into a business meeting, but there was no door at the entryway. There were only three chairs, instead of the five needed to seat everyone at the conference table. What’s the point of having a meeting, if it isn’t going to be executed in a way that supports the conversation? Public relations campaigns are similar. If you have two out of the three tactics finalized, you’re still missing one more – and it could be the most vital of all. PR campaigns need to be completed [...]

11Jan, 2017

Happy New Year: Marketing is boring, thought leadership isn’t

By | January 11th, 2017|aB Blog|Comments Off on Happy New Year: Marketing is boring, thought leadership isn’t

To kick-off the New Year, we are releasing an ePaper on the topic of thought leadership. We write extensively on the subject, and for good reason, it’s a big topic. Thought leadership is the most sophisticated, advanced and distinguished form of marketing communications—and the payoff [...]

13Dec, 2016

Key Steps in Thought Leadership

By | December 13th, 2016|aB Blog|Comments Off on Key Steps in Thought Leadership

A good thought leadership message creates a new context or lens through which investors, stakeholders, and customers can perceive a company, its brand, its products or services, and an entire market. It needs careful planning. Thought leadership campaigns also need solid organizational support, and carefully [...]

30Nov, 2016

PR-Specific Mobile Apps

By | November 30th, 2016|aB Blog|Comments Off on PR-Specific Mobile Apps

When it comes to mobile apps, public relations practitioners should consider two separate issues: First: Are there mobile apps that can help me do my PR work better?  And second: Should clients use apps as a way to market themselves and get their message out? [...]

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