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Blog 2017-07-23T15:34:46+00:00
31Aug, 2017

5 Tips to Help You Make the Most of Your PR Internship

By | August 31st, 2017|aB Blog|Comments Off on 5 Tips to Help You Make the Most of Your PR Internship

I remember first driving up to the anthonyBarnum offices in early June, nervous, but excited to see all that the firm had in store for me. I had just graduated from Indiana University a few weeks prior, and starting this internship was my first step into the working world post college. Being able to spend my summer interning has been an invaluable professional experience. I could apply knowledge I learned in the classroom to the assigned projects I worked on throughout the summer. I was given the opportunity to work [...]

18Apr, 2017

5 Ways of Creating a Media Coverage Ecosystem

By | April 18th, 2017|aB Blog|Comments Off on 5 Ways of Creating a Media Coverage Ecosystem

When that piece of long awaited top-tier media coverage finally publishes, everyone will be clapping. After extensive outreach by your PR team, the back-and-forth over scheduling the interview, managing follow-ups and next steps, a couple of weeks later – sometimes months – the article is [...]

22Mar, 2017

Don’t Let Corporate News Be Fake News!

By | March 22nd, 2017|aB Blog|Comments Off on Don’t Let Corporate News Be Fake News!

‘Fake news’ is a term that has gained considerable currency in recent months, although how it is defined varies tremendously depending on who you talk to and what they believe. In its least controversial definition, fake news consists of truly absurd narratives created and published [...]

7Mar, 2017

PR Metrics: Five ways to add it up

By | March 7th, 2017|aB Blog|Comments Off on PR Metrics: Five ways to add it up

Marketing leaders today are wrestling with the challenges of connecting with clients and customers in new ways amidst the context of shifting demographics and psychographics. They need to maintain key strategies – such as RFPs, events and innumerable announcements – that produce revenue-generating customers while [...]

23Feb, 2017

How Do You Measure the ROI of Social Media?

By | February 23rd, 2017|aB Blog|Comments Off on How Do You Measure the ROI of Social Media?

If you’re struggling with figuring out the ROI on your social media spend, you’re certainly not alone. One recent study found that 61 percent of social marketers in North America say that evaluating their return on investment is a challenge, and another study determined that [...]

7Feb, 2017

Social media is thought leadership, or it’s a waste of time

By | February 7th, 2017|aB Blog|Comments Off on Social media is thought leadership, or it’s a waste of time

I’m a PR expert, but in speaking with CEOs and marketing executives I always spend significant time on the topic of social media. I find there are great discrepancies in understanding related to social media – the time it requires, the mix of content, the [...]

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