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Blog 2017-05-19T23:03:24+00:00
18Apr, 2017

5 Ways of Creating a Media Coverage Ecosystem

By | April 18th, 2017|aB Blog|Comments Off on 5 Ways of Creating a Media Coverage Ecosystem

When that piece of long awaited top-tier media coverage finally publishes, everyone will be clapping. After extensive outreach by your PR team, the back-and-forth over scheduling the interview, managing follow-ups and next steps, a couple of weeks later – sometimes months – the article is posted for all to see. Now what? In today's digital world, where we can track every like, share and click, there are more opportunities to maximize that media exposure. Here are five ways to create a media coverage ecosystem: 1) Get your Link on Does the news coverage have a hyperlink back to a company’s website? If not, be sure to ask the reporter. The more links that revert to a company’s website, the higher [...]

9Oct, 2016

You’re already doing PR and social media! Great job! But is it any good?

By | October 9th, 2016|aB Blog|Comments Off on You’re already doing PR and social media! Great job! But is it any good?

anthonyBarnum’s midmarket clients are visionary. The executives we work with range from serial entrepreneurs to executives who have a transformative drive for their organizations. They are seeking to accomplish a growth strategy, fully support their marketing plan, and compete at higher and higher levels. Some [...]

20Sep, 2016

Fewer Words, More Visuals – Make Your Content Stand-out

By | September 20th, 2016|aB Blog|Comments Off on Fewer Words, More Visuals – Make Your Content Stand-out

OK, I know as public relations professionals we scream it from the rooftop—content is king when it comes to a PR campaign. But reading content without any visual elements is like eating a salad without dressing. The story may be intriguing but reading a steady [...]

15Sep, 2016

The B2B Brand: Start Listening to Millennials, NOW

By | September 15th, 2016|aB Blog|Comments Off on The B2B Brand: Start Listening to Millennials, NOW

Many of today’s leading companies are going through a vast demographic shift. The change has been well-documented as baby boomers begin to retire from the workforce at an ever quickening pace. Their heirs, the Gen-X crew, has been increasingly leading business efforts over the last [...]

9Aug, 2016

anthonyBarnum Unveils a New Brand to Capture the Firm’s Expertise

By | August 9th, 2016|aB Blog|Comments Off on anthonyBarnum Unveils a New Brand to Capture the Firm’s Expertise

We are excited to share our rebranded website at www.anthonyBarnum.com. This new site represents far more than an update—it’s the distillation of what we do that is so unique in public relations. anthonyBarnum specializes in complex sectors – and the most complex subject matters in [...]

12May, 2016

More Important Than Ever

By | May 12th, 2016|aB Blog|Comments Off on More Important Than Ever

Today, there’s more information than ever before —and more noise—at the tip of your fingers. For instance, Google’s CEO Eric Schmidt recently said that every two days, we create more information than we did in the entire world up to 2003. Everyone’s a publisher and, [...]

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