anthonyBarnum’s Top 10 Placements of 2023
There are so many ways to create meaningful thought leadership. To that end, we've compiled some of our favorite earned media placements of 2023 that were secured and developed on behalf of our tech clients. anthonyBarnum team members explain why the coverage was so significant to the client's objective and what they loved about the piece. We also categorized the placements to help demonstrate the various approaches we leverage to create meaningful earned media outcomes. Expert Positioning Forbes - Tax And The Future Of Artificial Intelligence Originally published as [...]
PR in 2023: Analyzing Media Targets
In my previous blog, I focused on the three primary types of thought leadership that should be the primary drivers of PR outreach in 2023 for tech companies: 1) Technical Thought Leadership 2) Data Thought Leadership 3) Visionary Thought Leadership A great thought leadership approach [...]
The Power of Integration: Harnessing SEO and PR for Optimal Results
Search engine optimization is linked to public relations efforts, but it’s not always obvious just how the two strategies go hand in hand. It’s critical that marketers view this relationship as a holistic and transformative practice – it takes time, precision and a granular understanding [...]
PR in 2023: Make An Impact With Thought Leadership
In January, I analyzed three macro shifts that are impacting technology PR coming into the new year: Business, technology, and vertical trade media are rising in importance. Objective analysis and data should rule your PR strategy. Mixing PR with social and owned content is imperative. [...]
What Is Earned Media? (And Why You Should Prioritize It)
The value of earned media for B2B technology companies continues to increase, and splinter into more varied forms of content. Earned media stands in contrast to all other forms of marketing for its inherent credibility, search engine reach, and prestige. It’s the only way to [...]
PR in 2023: Realism & Data at the Forefront
It’s a new year and everything is changing, including PR. This is not an oversimplification. After speaking to hundreds of marketing executives over the past two years, analyzing macro and micro trends, economic concepts and shifts, technology advancements and so much more – it’s become [...]
What Marketing Executives Really Want In Their Stockings
‘Twas the week before Christmas… As we wind down 2022, it’s time to be thankful, celebratory, and for marketers to focus on Q1 planning. It’s not sugar plums dancing in their heads – it’s Q1 KPIs haunting their dreams. What wonder and enchantment are marketing [...]