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Blog 2017-07-23T15:34:46+00:00
3Nov, 2017

The Benefits of Social Selling

By | November 3rd, 2017|aB Blog, Thought Leadership|Comments Off on The Benefits of Social Selling

A good social selling strategy helps brands explain complex messages, build an ecosystem that engages customers and industry influencers, and amplify demand generation. It’s an effective way to grow lead generation. Getting in touch with prospective customers, and remaining on their radar, is a challenge. The old ways of going about it don’t work. Ninety percent of decision makers today, for instance, say they never respond to cold calls. Since information is available on the web on just about everything, customers are increasingly prequalifying themselves before engaging with a vendor. [...]

18Jul, 2017

Leading with Thought Leadership PR: Learn how to build, message and market leadership

By | July 18th, 2017|aB Blog, Thought Leadership|Comments Off on Leading with Thought Leadership PR: Learn how to build, message and market leadership

A thought leader is a person or organization with an expertise and vision that makes an impact on business, industry or society – sometimes all three. A thought leader brand drives the conversation, priorities and points of focus on topics critical to their audiences. This [...]

13Jul, 2017

Earned Media is Vision, not just Lead Gen

By | July 13th, 2017|aB Blog|Comments Off on Earned Media is Vision, not just Lead Gen

Corporate leaders often do not see public relations as part of the full, calculable technology-driven marketing cacophony. Because public relations was created in traditional media, some assume it is a less effective, less measurable or a less impactful vehicle. The reality is that public relations [...]

20Jun, 2017

What Reporters Want from PR: Relationship Building

By | June 20th, 2017|aB Blog|Comments Off on What Reporters Want from PR: Relationship Building

Recently, we wrote that one essential component of good public relations is having strong content about product and services available. Equally important, is cultivating strong relationships with reporters and editors. How corporate messages are personally delivered to media organizations, and the strength of the relationships [...]

12Jun, 2017

anthonyBarnum Sponsors Marcum’s MicroCap Conference in New York City

By | June 12th, 2017|aB Blog|Comments Off on anthonyBarnum Sponsors Marcum’s MicroCap Conference in New York City

anthonyBarnum is excited to be sponsoring the 2017 Marcum MicroCap Conference in New York City June 15 – 16. Why this event? anthonyBarnum has extensive experience and a unique methodology for high-growth companies in the mid-market. We specialize in collaborating with the executive and marketing [...]

6Jun, 2017

Experts are Needed

By | June 6th, 2017|aB Blog|Comments Off on Experts are Needed

Business continues to move forward as administrations change, policies shift, regulations transform and breakthroughs in science, research and engineering steadily reshape industries. News that is informative and helps business make decisions requires more than a headline — it takes experts. Being positioned as an expert [...]

18May, 2017

What Reporters Want from PR: Strong Content

By | May 18th, 2017|aB Blog|Comments Off on What Reporters Want from PR: Strong Content

Public relations is of inestimable use to reporters and editors, when done well. Smartly developed content and focused public relations initiatives add value, connect reporters with meaningful resources, and provide focus and context to reporters — from the value proposition of a single product to [...]

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