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Blog 2017-07-23T15:34:46+00:00
13Jul, 2017

Earned Media is Vision, not just Lead Gen

By | July 13th, 2017|aB Blog|Comments Off on Earned Media is Vision, not just Lead Gen

Corporate leaders often do not see public relations as part of the full, calculable technology-driven marketing cacophony. Because public relations was created in traditional media, some assume it is a less effective, less measurable or a less impactful vehicle. The reality is that public relations – as in true earned media content – should be a central facet of a company’s marketing vision and linked to its entire technology marketing infrastructure. For companies that are public or driving innovation growth, it’s especially critical. The systems behind PR have dramatically advanced [...]

7Feb, 2017

Social media is thought leadership, or it’s a waste of time

By | February 7th, 2017|aB Blog|Comments Off on Social media is thought leadership, or it’s a waste of time

I’m a PR expert, but in speaking with CEOs and marketing executives I always spend significant time on the topic of social media. I find there are great discrepancies in understanding related to social media – the time it requires, the mix of content, the [...]

11Jan, 2017

Happy New Year: Marketing is boring, thought leadership isn’t

By | January 11th, 2017|aB Blog|Comments Off on Happy New Year: Marketing is boring, thought leadership isn’t

To kick-off the New Year, we are releasing an ePaper on the topic of thought leadership. We write extensively on the subject, and for good reason, it’s a big topic. Thought leadership is the most sophisticated, advanced and distinguished form of marketing communications—and the payoff [...]

13Dec, 2016

Key Steps in Thought Leadership

By | December 13th, 2016|aB Blog|Comments Off on Key Steps in Thought Leadership

A good thought leadership message creates a new context or lens through which investors, stakeholders, and customers can perceive a company, its brand, its products or services, and an entire market. It needs careful planning. Thought leadership campaigns also need solid organizational support, and carefully [...]

30Nov, 2016

PR-Specific Mobile Apps

By | November 30th, 2016|aB Blog|Comments Off on PR-Specific Mobile Apps

When it comes to mobile apps, public relations practitioners should consider two separate issues: First: Are there mobile apps that can help me do my PR work better?  And second: Should clients use apps as a way to market themselves and get their message out? [...]

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